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Marketing Blog | Great Lakes Bay - Saginaw Radio Advertising
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Great Lakes Bay - Saginaw Radio Advertising. We're now spending the majority of our advertising budget with radio now. After everything we've tried, you were right that your audience would respond. 5 Common Mistakes of New CEO’s. Motivating Words That Engage Employees. 5 Ways to Be a Better Boss. 7 Ways to Turn Browsers into Buyers. Top Online Marketing Trends. 10 Tips for New Business Owners. 4 Tips for Effective Radio Ads. 7 Social Media Tips for Business. How to Hire Extraordinary Employees.
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Demystifying Marketing in the Modern Era – MacDonald Broadcasting
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Exclusive Jack Trout Interview. Demystifying Marketing in the Modern Era. April 29, 2013. Demystifying Marketing in the Modern Era. There is no disputing that we are living in an over-communicated society. New digital and social platforms are adding to the already high number of commercial impressions consumers encounter daily 5,000 and rising! How does any consumer remember the marketing message in such a crowded environment? Is your goal to drive immediate traffic with a strong offer and call-to-action?
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What Medium Scores Highest ROI? It May Be Radio – MacDonald Broadcasting
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Exclusive Jack Trout Interview. What Medium Scores Highest ROI? It May Be Radio. August 23, 2016. What Medium Scores Highest ROI? It May Be Radio. Nielsen Catalina Study Shows Big Returns for Small Outlays. Published on March 25, 2014.in Advertising Age 4. What’s the best medium for delivering eye-popping return on investment? Strangely enough, it may be radio, at least in a study of 10 brands from last year. The study was presented at the Advertising Research Foundation’s Re:Think 2014 conference ...
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MacDonald Broadcasting – Page 2
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Exclusive Jack Trout Interview. Time to Ditch Digital? May 20, 2016. Comments: Leave a comment. It Depends on Which Metrics Matter to You Why are advertisers starting to ditch digital in favor of returning to tried and true media that have proven the ability to generate return on investment? Just the other day, we talked with a high-volume auto dealer in Mid-Michigan that suggested he’s ready to cut back his. TV Viewership in Steep Decline. May 12, 2016. Comments: Leave a comment. April 22, 2016.
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Advertising That Sticks With You For Generations – MacDonald Broadcasting
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Exclusive Jack Trout Interview. Advertising That Sticks With You For Generations. March 11, 2013. Audio:http:/ media-tarzan.com/wp-content/uploads/2013/03/advertising-that-sticks.mp3 titles=Advertising That Sticks With You For Generations]. Plop plop, fizz fizz…. Like a good neighbor…. We’ll leave the light on for you…. Tastes good like a cigarette . What makes certain marketing messages “sticky,” while others wholly forgettable? But you know what hasn’t changed in thousands of years? If I told you my bo...
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The Tide is Turning: How do your customers find you in 2015? – MacDonald Broadcasting
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Exclusive Jack Trout Interview. The Tide is Turning: How do your customers find you in 2015? June 25, 2015. Http:/ media-tarzan.com/wp-content/uploads/2015/06/For-Audio-Version-Click-Here.mp3. For years, the first three rules in real estate were location, location, location. High-traffic, high-profile locations have long been the proverbial beachfront property for retailers, where the cost of exposure has always come at a premium. But things are changing. Top-of-Mind: The Most Important Location of All.
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Fear of Flying: Why Dentists Don’t Advertise – MacDonald Broadcasting
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Exclusive Jack Trout Interview. Fear of Flying: Why Dentists Don’t Advertise. May 2, 2013. Research we recently conducted on the Aspen Dental Threat. Revealed that dentists don’t spend much time worrying about the threat of Aspen Dental doing to dentistry what big-box retailers have done to the mom and pop storesbut they may soon have no choice. If history is any indication, the threat is real, and the time to prepare is now. The investment to enter the field can approach the million-dollar mark, leaving...
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Uncategorized – MacDonald Broadcasting
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Exclusive Jack Trout Interview. What Medium Scores Highest ROI? It May Be Radio. August 23, 2016. Comments: Leave a comment. What Medium Scores Highest ROI? It May Be Radio Nielsen Catalina Study Shows Big Returns for Small Outlays Published on March 25, 2014.in Advertising Age 4 Learn more What’s the best medium for delivering eye-popping return on investment? Strangely enough, it may be radio, at least in a study of 10 brands from last year. 10 Most Common Mistakes in Marketing. July 22, 2016.
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When it Comes to Marketing, Trust But Verify! …..But Can You? – MacDonald Broadcasting
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Exclusive Jack Trout Interview. When it Comes to Marketing, Trust But Verify! July 29, 2015. Http:/ media-tarzan.com/wp-content/uploads/2015/07/Audio.mp3. Those same third-party accreditations are the Achilles heal of the Web-based digital advertising platforms. You can find measurement by multiple companies measuring online advertising, but few have accreditation. Without proper accreditation, isn’t the answer rather obvious? Some have said we are a nation of sheep with a herd mentality, so we just blin...
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Duane Alverson – MacDonald Broadcasting
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Exclusive Jack Trout Interview. Articles by Duane Alverson. What Medium Scores Highest ROI? It May Be Radio. August 23, 2016. Comments: Leave a comment. What Medium Scores Highest ROI? It May Be Radio Nielsen Catalina Study Shows Big Returns for Small Outlays Published on March 25, 2014.in Advertising Age 4 Learn more What’s the best medium for delivering eye-popping return on investment? Strangely enough, it may be radio, at least in a study of 10 brands from last year. July 22, 2016. June 22, 2016.