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Project management, procurement strategies and performance metrics for law departments and law firms. Your clients have clients, too. Here’s something they are thinking about. Today with the unique perspective that comes from working with both buyers and sellers of professional services. Do this now: build business with 20/20 marketing. Managing the marketing department you do not have - tips for Executive Directors. Practice group strategy and business development. Brochures and annual reports.

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Project management, procurement strategies and performance metrics for law departments and law firms. Your clients have clients, too. Here’s something they are thinking about. Today with the unique perspective that comes from working with both buyers and sellers of professional services. Do this now: build business with 20/20 marketing. Managing the marketing department you do not have - tips for Executive Directors. Practice group strategy and business development. Brochures and annual reports.

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Project management, procurement strategies and performance metrics for law departments and law firms. Your clients have clients, too. Here’s something they are thinking about. Today with the unique perspective that comes from working with both buyers and sellers of professional services. Do this now: build business with 20/20 marketing. Managing the marketing department you do not have - tips for Executive Directors. Practice group strategy and business development. Brochures and annual reports.

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Managing the Marketing Department You Don’t Have - Tips for Executive Directors

http://www.lasersohn.com/lasersohn/GOOD_POINTS/Entries/2014/3/6_Managing_the_Marketing_Department_You_Dont_Have_-_Tips_for_Executive_Directors.html

Managing the Marketing Department You Don’t Have - Tips for Executive Directors. A great deal of what gets done under the umbrella of marketing does not require specific marketing know-how. An understanding of the business objective and solid organizational, research and writing skills go a long way. Do you need a social media program? Adapted from a presentation to the New York chapter of the Association of Legal Administrators.

2

Business development strategies for today

http://www.lasersohn.com/lasersohn/GOOD_POINTS/Entries/2014/4/18_Business_development_strategies_for_today.html

Business development strategies for today. Most companies are now deep into budgeting and writing plans. Act on the plans you have made and the good insights you already have. While often clients need a fresh perspective and skill set, frequently they just need a jump start. Many marketing departments have evolved into publishing operations. Distributing useful content is good- it reminds people that you exist and what you do. Most law firm articles are essentially announcements of rule-making or descrip...

3

OnPoint

http://www.lasersohn.com/lasersohn/OnPoint.html

A program for lawyers and in-house counsel.

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Dueling Dashboards: Your clients have clients, too. Here’s something they are thinking about. Aileen Leventon & Nancy Lasersohn

http://www.lasersohn.com/lasersohn/GOOD_POINTS/Entries/2015/3/12_Dueling_Dashboards__Your_clients_have_clients,_too._Heres_something_they_are_thinking_about._Aileen_Leventon_&_Nancy_Lasersohn.html

Dueling Dashboards: Your clients have clients, too. Here’s something they are thinking about. Aileen Leventon and Nancy Lasersohn. To align with clients, get inside their operations and look at outcomes from their perspectives. The factors law firms are measuring on their dashboards- realization, utilization, leverage, margin, collections, etc.- are very different from what your client is looking at to judge outcomes. Perhaps only budget-to-actual is the same. The Legal Project Management framework calls...

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Project management, procurement strategies and performance metrics for law departments and law firms. Your clients have clients, too. Here’s something they are thinking about. Today with the unique perspective that comes from working with both buyers and sellers of professional services. Do this now: build business with 20/20 marketing. Managing the marketing department you do not have - tips for Executive Directors. Practice group strategy and business development. Brochures and annual reports.

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