lateral-side.blogspot.com

Lateral Side

Inspiration, is one of the most abused words in Film and Music industry these days. So while Priyadarshan is inspired by Hollywood and South Indian Films ( viz. Phir Hera Pheri was copied from Guy Ritchie 's Lock Stock and Two Smoking Barrels and Bhool Bhulaiyya from Chandramukhi. Mahesh Bhatt is inspired by Pakistani and Sufi Music (Zehreeli Raatein, Ya Ali), and Preetam being inspired from Asian music. So why is there a lack of originality in scripts and music in India? Moving on to the music industry,...

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Inspiration, is one of the most abused words in Film and Music industry these days. So while Priyadarshan is inspired by Hollywood and South Indian Films ( viz. Phir Hera Pheri was copied from Guy Ritchie 's Lock Stock and Two Smoking Barrels and Bhool Bhulaiyya from Chandramukhi. Mahesh Bhatt is inspired by Pakistani and Sufi Music (Zehreeli Raatein, Ya Ali), and Preetam being inspired from Asian music. So why is there a lack of originality in scripts and music in India? Moving on to the music industry,...

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3 category bollywood

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Lateral Side | lateral-side.blogspot.com Reviews

https://lateral-side.blogspot.com

Inspiration, is one of the most abused words in Film and Music industry these days. So while Priyadarshan is inspired by Hollywood and South Indian Films ( viz. Phir Hera Pheri was copied from Guy Ritchie 's Lock Stock and Two Smoking Barrels and Bhool Bhulaiyya from Chandramukhi. Mahesh Bhatt is inspired by Pakistani and Sufi Music (Zehreeli Raatein, Ya Ali), and Preetam being inspired from Asian music. So why is there a lack of originality in scripts and music in India? Moving on to the music industry,...

INTERNAL PAGES

lateral-side.blogspot.com

1

Lateral Side: Barter Again!! - A review of Back2Barter.com

http://lateral-side.blogspot.com/2010/04/barter-again-review-of-back2bartercom.html

A review of Back2Barter.com. Past couple of years has seen a sudden rise in B2B (Business to business ventures). And this one too seems to be a Jack if not an Ace from the pack of cards. Barter as most of you would know means to exchange goods/services for goods/services without involving the any need of currency exchange or even existence. The practice was followed expansively to carry out trade in almost all ancient civilization before people came up with the concept of Money. A more relevant scenario ...

2

Lateral Side: Refreshing things!!

http://lateral-side.blogspot.com/2010/07/refreshing-things.html

It's been long since I last typed in a post. I kept on publishing in my second blog Everything. Maintaining two blogs at a time is one serious big task. When I heard from fellow mates, that they were supposed to write a blog in CB followed by some others who had "Slowdown's effect on retail marketing" as their mid-term question, I was reminded of my Lateral Side blog. I will strive my best to keep it updated. Cheers.comments are welcome! 0 comments so far. Lateral Side Powered By Mushblue Blogger Template.

3

Lateral Side: Lateral Marketing at Reckitt Benckiser!

http://lateral-side.blogspot.com/2010/04/lateral-marketing-at-reckitt-benckiser.html

Lateral Marketing at Reckitt Benckiser! I am currently interning with Reckitt Benckiser. So the question pops up, why still people don’t know about it. Most of the brands mentioned above have their own websites. Why does the advertisements for above brands don’t display Reckitt Benckiser logo at the the end as done by other FMCG majors viz. Unilever, ITC, P&G, Colgate-Palmolive etc. But there are some fall-backs which even RB acknowledges. eg. lack of pre-awareness about RB in B-schools sometimes...In a ...

4

Lateral Side: Marketing Summers in Delhi Summers!

http://lateral-side.blogspot.com/2010/04/marketing-summers-in-delhi-summers.html

Marketing Summers in Delhi Summers! My last post dealt with how different RB has been in marketing its brands compared to other FMCGs. Through this post I would try to put in words what it has been like interning, in marketing, in Delhi and in summers. I landed up in Delhi on 28th March. Still reeling under back to back night outs for the end term examination, it felt great that I had around 7 days before my first day of internship which was scheduled to run from 5th April. The effort put in by interns i...

5

Lateral Side: Entrepreneurship and social media!

http://lateral-side.blogspot.com/2010/05/entrepreneurship-and-social-media.html

Entrepreneurship and social media! I was talking (chatting rather) with one of my school friends, Nishant (name changed) on facebook. He is going to start an online venture with some partners about a one-stop entertainment website. To brief about it, it will help people catch up with everything in the world of music, movies, comics (some people want me to call them graphic novels) etc. So how has the scenario changed over the years from being cautious to experimentations and practical execution? Next he ...

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Inspiration, is one of the most abused words in Film and Music industry these days. So while Priyadarshan is inspired by Hollywood and South Indian Films ( viz. Phir Hera Pheri was copied from Guy Ritchie 's Lock Stock and Two Smoking Barrels and Bhool Bhulaiyya from Chandramukhi. Mahesh Bhatt is inspired by Pakistani and Sufi Music (Zehreeli Raatein, Ya Ali), and Preetam being inspired from Asian music. So why is there a lack of originality in scripts and music in India? Moving on to the music industry,...

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