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LatinoLedger - wit and wisdom

LatinoLedger.com is dedicated to providing general market data, access to market expertise and some basics first steps to building and perfecting a sound and profitable Hispanic market strategy. In addition, we poke a little fun a truly Laughable Translations. From a business perspective, bad translations are no laughing matter - maker sure your company stays off the list!

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LatinoLedger - wit and wisdom | latinoledger.blogspot.com Reviews
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LatinoLedger.com is dedicated to providing general market data, access to market expertise and some basics first steps to building and perfecting a sound and profitable Hispanic market strategy. In addition, we poke a little fun a truly Laughable Translations. From a business perspective, bad translations are no laughing matter - maker sure your company stays off the list!
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LatinoLedger - wit and wisdom | latinoledger.blogspot.com Reviews

https://latinoledger.blogspot.com

LatinoLedger.com is dedicated to providing general market data, access to market expertise and some basics first steps to building and perfecting a sound and profitable Hispanic market strategy. In addition, we poke a little fun a truly Laughable Translations. From a business perspective, bad translations are no laughing matter - maker sure your company stays off the list!

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1

LatinoLedger - wit and wisdom: Latinos one-up on a presidential candidate

http://latinoledger.blogspot.com/2008/09/latinos-one-up-on-presidential.html

Thursday, September 4, 2008. Latinos one-up on a presidential candidate. It is not my intent to bring politics into Hispanic marketing. That's NOT to say it doesn't exist - just take a look at which organizations are backing the candidates. I just mean to say that if your goal is to reach the broadest US Hispanic market, you don't use political affiliation as a demo. So as "The Cleaner". McCain spoke of the "information revolution" and the need for Washington D.C. to catch up with history? Online Hispani...

2

LatinoLedger - wit and wisdom: It's not just the Tag Line or Brand Name Dummy!

http://latinoledger.blogspot.com/2008/09/its-not-just-tag-line-or-brand-name.html

Thursday, September 11, 2008. It's not just the Tag Line or Brand Name Dummy! Someone asked me today about the famous or infamous translation blunder about Perdue's "It takes a tough man to make a tender chicken" tagline. So I looked it up AGAIN and was amazed to find how many sites have reprinted those Top Ten blunders. It's hard to determine who gave birth to the list. I think I know (B.H? But that's not as important to me as the following:. That's NOT cultural relevance. Companies need to make sur...

3

LatinoLedger - wit and wisdom: Univision Commits to Complete Campaign Coverage

http://latinoledger.blogspot.com/2008/08/univision-commits-to-complete-campaign.html

Thursday, August 28, 2008. Univision Commits to Complete Campaign Coverage. I received a press release. Today from Univision concerning the in-depth coverage that the company plans to provide during the campaign and the election through their TV, radio and online channels. The coverage is important for several reasons. Beats them on a daily basis! The next few months offer a unique opportunity to reach a growing number of current and future Hispanic voters with strong evidence of how their values are ref...

4

LatinoLedger - wit and wisdom: On the OTHER hand

http://latinoledger.blogspot.com/2008/08/on-other-hand.html

Thursday, August 28, 2008. On the OTHER hand. I'm thrilled to hear about Senator Obama's Spanish-language spots. However, I'm hoping that the research and the target audience were reviewed with care. I have nothing against the ad and Latino leaders have already chimed in with some faorable responses. They feel the ad expresses Obama's familiarity with their values and challenges. There are some important issues to keep in mind as we move forward with Spanish-language communications. On the OTHER hand.

5

LatinoLedger - wit and wisdom: August 2008

http://latinoledger.blogspot.com/2008_08_01_archive.html

Thursday, August 28, 2008. On the OTHER hand. I'm thrilled to hear about Senator Obama's Spanish-language spots. However, I'm hoping that the research and the target audience were reviewed with care. I have nothing against the ad and Latino leaders have already chimed in with some faorable responses. They feel the ad expresses Obama's familiarity with their values and challenges. There are some important issues to keep in mind as we move forward with Spanish-language communications. First: “Accordi...

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LatinoLedger - wit and wisdom

Thursday, September 11, 2008. It's not just the Tag Line or Brand Name Dummy! Someone asked me today about the famous or infamous translation blunder about Perdue's "It takes a tough man to make a tender chicken" tagline. So I looked it up AGAIN and was amazed to find how many sites have reprinted those Top Ten blunders. It's hard to determine who gave birth to the list. I think I know (B.H? But that's not as important to me as the following:. That's NOT cultural relevance. Companies need to make sur...

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