laura-powell.net
Drip/ Drop Water Background: My challenge was to... |
http://laura-powell.net/post/83235334244/drip-drop-water-background-my-challenge-was-to
My challenge was to name and brand a store that only sells water. The first location would be opening in a popular shopping area in Boston, MA. Create awareness, appeal to hipster females, capture the coffee shop aesthetic, and emphasize oneness with nature. Posted on April 19, 2014. I was born and raised in the suburbs outside of Philadelphia. Since then, I’ve lived, learned, and worked in Boston, a farm town in the Netherlands, and Los Angeles. New York, NY. 2013 Powered by Tumblr.
laura-powell.net
Blaze Public Relations Background: Blaze is a... |
http://laura-powell.net/post/83537755896/blaze-public-relations-background-blaze-is-a
Blaze is a boutique Los Angeles public relations firm that provides strategic planning, marketing, branding, and media relations services. During my time there I worked on the following accounts:. The Claremont Hotel and Spa. The Resorts At Dana Point. Forge and bolster media contacts, draft and send well crafted press releases/ media briefs/ fact sheets, create and manage media lists based off of CisionPoint, and wrangle media members at events. Total Number of Press Clippings. Blaze PR’s Homepage.
laura-powell.net
Harley-Davidson Background: Harley Davidson is... |
http://laura-powell.net/post/83233294295/harley-davidson-background-harley-davidson-is
Harley Davidson is introducing a new line of tofu- burgers that they want to market and sell to their existing target audience. Out of home print. Create awareness, craft a message that is consistent with Harley’s current branding, and combat the idea that tofu burgers are bland and unsatisfying. Posted on April 19, 2014. I was born and raised in the suburbs outside of Philadelphia. Since then, I’ve lived, learned, and worked in Boston, a farm town in the Netherlands, and Los Angeles. New York, NY.
laura-powell.net
Zip Intro Video Background: Zip Intro is a free,... |
http://laura-powell.net/post/83534652974/zip-intro-video-background-zip-intro-is-a-free
Zip Intro is a free, easy-to-use tool that showcases job seekers through video. The tech company (launched in 2013) needed a copywriter to lend their newly formed brand a voice. Create an entertaining yet informative tone that the brand could carry over into the other aspects of their branding. Zip Intro’s Homepage. Posted on April 22, 2014. This post has 1 note. It’s been an inspiring journey and one that I’m exceedingly excited to continue. New York, NY. 2013 Powered by Tumblr.
laura-powell.net
plannedUp Background: plannedUp is a Boston based... |
http://laura-powell.net/post/83242046283/plannedup-background-plannedup-is-a-boston-based
PlannedUp is a Boston based tech startup with a mission to bring friends together. The well funded little company wanted to create a fun and engaging brand voice that would shine through in their social media presence as well as their ads. Blogging, social media, print/ digital ads, and content creation. Create awareness among college students and recent grads, build hype around the product launch, and inform perspective users about features and company happenings. Posted on April 19, 2014. New York, NY.
laura-powell.net
J&O Fabrics Background: J&O Fabrics is a small... |
http://laura-powell.net/post/83249985203/jo-fabrics-background-jo-fabrics-is-a-small
J&O Fabrics is a small sewing and textile retailer based out of Pennsauken, NJ. The owner hired me to breathe a little life into his company’s blog presence. Blogging, content creation. Hone the site’s SEO, create sharable and informative content, and increase web traffic. J&O Fabric’s Homepage. Posted on April 19, 2014. I was born and raised in the suburbs outside of Philadelphia. Since then, I’ve lived, learned, and worked in Boston, a farm town in the Netherlands, and Los Angeles. New York, NY.
laura-powell.net
RAINN Background: This awareness and branding... |
http://laura-powell.net/post/83240894995/rainn-background-this-awareness-and-branding
This awareness and branding campaign was done to benefit RAINN, the nation’s largest anti-sexual violence organization. Create awareness among victims that RAINN is a powerful resource that they can use to recover from the trauma of sexual abuse, and continue educational efforts about the issue of sexual abuse. Posted on April 19, 2014. I was born and raised in the suburbs outside of Philadelphia. Since then, I’ve lived, learned, and worked in Boston, a farm town in the Netherlands, and Los Angeles.
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