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Laura Rothstein

2011 - Laura Rothstein. My name's Laura Rothstein and I'm a writer with lots of love for digital and interactive. I work at SapientNitro. Client work includes HP, Visa, Gillette, RBC, Mars, Shaw Media, Pepsi, Kraft, Mitsubishi, and WIND Mobile. Contact me at laura@laurarothstein.com or via LinkedIn. Pepsi Make Your Game Day Official.

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Laura Rothstein | laurarothstein.com Reviews
<META>
DESCRIPTION
2011 - Laura Rothstein. My name's Laura Rothstein and I'm a writer with lots of love for digital and interactive. I work at SapientNitro. Client work includes HP, Visa, Gillette, RBC, Mars, Shaw Media, Pepsi, Kraft, Mitsubishi, and WIND Mobile. Contact me at laura@laurarothstein.com or via LinkedIn. Pepsi Make Your Game Day Official.
<META>
KEYWORDS
1 avion #whereimgoing
2 hp #bendtherules
3 visa paywave
4 gillette urbanathlon
5 shaw friends
6 mitsubishi motors ca
7 tassimo mother’s day
8 coupons
9 reviews
10 scam
CONTENT
Page content here
KEYWORDS ON
PAGE
avion #whereimgoing,hp #bendtherules,visa paywave,gillette urbanathlon,shaw friends,mitsubishi motors ca,tassimo mother’s day
CONTENT-TYPE
utf-8
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Laura Rothstein | laurarothstein.com Reviews

https://laurarothstein.com

2011 - Laura Rothstein. My name's Laura Rothstein and I'm a writer with lots of love for digital and interactive. I work at SapientNitro. Client work includes HP, Visa, Gillette, RBC, Mars, Shaw Media, Pepsi, Kraft, Mitsubishi, and WIND Mobile. Contact me at laura@laurarothstein.com or via LinkedIn. Pepsi Make Your Game Day Official.

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1

Avion #WhereImGoing - Laura Rothstein

http://www.laurarothstein.com/Avion-WhereImGoing

2011 - Laura Rothstein. For the fall Avion campaign, we decided to mix it up. Instead of telling people all the great places they could go using Avion reward points we’d ask them: Where are you going? To NYC to see the latest Broadway hit? Done Tokyo to reel in the ramen? Pepsi Make Your Game Day Official.

2

Shaw Friends - Laura Rothstein

http://www.laurarothstein.com/Shaw-Friends

2011 - Laura Rothstein. Shaw Media was launching a loyalty program and all they had was a name: Shaw Friends. They needed some meat on them bones. We were asked to develop the creative concept for direct and eCRM, which would drive registration. What’s the crux of loyalty programs? It’s where relationships are rewarded and the benefits of belonging are tangible. While the look-and-feel eventually reverted back to a more corporate template, the language continued to anchor the program.

3

Gillette Urbanathlon - Laura Rothstein

http://www.laurarothstein.com/Gillette-Urbanathlon

2011 - Laura Rothstein. Real men take it to the streets to sweat. No dumbells? Pepsi Make Your Game Day Official.

4

Visa payWave - Laura Rothstein

http://www.laurarothstein.com/Visa-payWave

2011 - Laura Rothstein. Visa wanted to increase use of payWave, its contactless payment method. There were two challenges. The first - people didn’t know they already had it on their card. The second is saving a few seconds really such a biggie? Pepsi Make Your Game Day Official.

5

TASSIMO Mother’s Day - Laura Rothstein

http://www.laurarothstein.com/TASSIMO-Mother-s-Day

2011 - Laura Rothstein. The gifts of Mother’s Day past have wilted or long been lost to the back of a closet. But what of something unique? Pepsi Make Your Game Day Official.

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