michellewaddle.blogspot.com
Thoughts on Web Metrics: June 2012
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Thoughts on Web Metrics. Monday, June 25, 2012. Google Analytics – Valuable Measurements and Their Significance. Google Analytics can provide a great deal of insight about your website or blog, the audience viewing (or not viewing), as well as the strengths and weaknesses of your site design and content. . It is critical to determine what measurements within Google Analytics are appropriate to evaluate the success of your site’s unique goals. . Posted by Michelle Waddle. Monday, June 11, 2012. There is...
michellewaddle.blogspot.com
Thoughts on Web Metrics: About Michelle
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Thoughts on Web Metrics. Michelle is a busy lady.Mother, Wife, Marketing Communications Manager at an accounting firm, and Student at WVU in the Integrated Marketing Communications program. Excited to share opinions and what she is learning while earning her Master of Science degree, Michelle is enjoying populating her first blog. Michelle is a passionate person about many things, including her family and friends and living life to it's fullest. Connect to Michelle on LinkedIn. Or follow her on Twitter.
analystmazz.blogspot.com
The Analyst: Seeing the light
http://analystmazz.blogspot.com/2012/06/seeing-light.html
Sunday, June 3, 2012. 1 Visitor loyalty analysis measures how often your unique visitors come to your site. (Kaushik, 2010) But more than that, it will allow you to segment your visiting audience and concentrate on those who keep returning to your site. You can find out how many people really are your friends, where they're coming from and what they're seeing on your site. You don't have to read the book to dig into these metrics, but can find them on Kaushik's blog, Occam's Razor in this article. The la...
analystmazz.blogspot.com
The Analyst: June 2012
http://analystmazz.blogspot.com/2012_06_01_archive.html
Monday, June 25, 2012. Now I've come to the hardest task in Web analytics: the actual analyzing part. I'm most interested in finding out who is visiting my site in an attempt to discover how to bring them back again to consume my wonderful content. My main driver of traffic to this blog was a post on June 14 that I wrote on Facebook asking family and friends to check out my blog. So I went to Referral Traffic under the Traffic Sources tab. I did get most of my referrals from Facebook, but I also got ...
analystmazz.blogspot.com
The Analyst: July 2012
http://analystmazz.blogspot.com/2012_07_01_archive.html
Sunday, July 8, 2012. Making a more strategic analysis. I have probably spent a good four nights looking for substantial case studies for Web analytics tactics used effectively by companies, and I can tell you that there is a lot of garbage out there. There are many trite, unsubstantiated facts and fewer intensive examples that offer much more than shiny marketing. Of its secrets away. Here are before and after views of an Amari landing page:. Notice the sales listings that were added to the modified pag...
michellewaddle.blogspot.com
Thoughts on Web Metrics: Google Analytics – Goals, Funnels, and Filters…Oh My!
http://michellewaddle.blogspot.com/2012/07/google-analytics-goals-funnels-and.html
Thoughts on Web Metrics. Monday, July 2, 2012. Google Analytics – Goals, Funnels, and Filters…Oh My! I have set up four goals on my blog’s Google Analytics page. The basic aim behind these goals is to measure the engagement level of visitors to my blog site and use that insight to improve my blog content as well as layout. According to a Malleck Design blog post, “Having 1-3 goals for your site is vital. Why only 3? I will also discuss the information that can be learned from each. Theoretically, your nu...
michellewaddle.blogspot.com
Thoughts on Web Metrics: July 2012
http://michellewaddle.blogspot.com/2012_07_01_archive.html
Thoughts on Web Metrics. Monday, July 9, 2012. Sharp Electronics and Web Analytics. Sharp Electronics uses web analytics, specifically Google Analytics, to measure traffic and conversions on their website. . Additionally, the electronics company uses the data from Google Analytics to evaluate advertising, social media and Search Engine Optimization (SEO) efforts. . 8220;If I run a commercial tomorrow night, am I spiking [in Web searches] then? Did they sign up for information? Posted by Michelle Waddle.
terabuckley.blogspot.com
Online Accountablity: Who Goes There? Google Analytics Will Tell You
http://terabuckley.blogspot.com/2012/06/who-goes-there-google-analytics-will.html
Thursday, June 21, 2012. Google Analytics Will Tell You. I installed the Google Analytics tool on my blog earlier this week and so far the data has shown some pretty dismal results - one visitor came to the blog two times and averaged five page views per visit. Do you hear crickets chirping? I do The blogosphere is a big and busy world millions of blogs. How am I going to attract visitors to my blog? Contains hundreds of posts about web analytics and SEO. We have similar. With all of the measurements Goo...
terabuckley.blogspot.com
Online Accountablity: May 2012
http://terabuckley.blogspot.com/2012_05_01_archive.html
Thursday, May 31, 2012. Boing, Boing, Boing. The author of Web Analytics 2.0, Avinash Kaushik, considers the Bounce Rate the sexiest web metric ever. I agree. He says the Bounce Rate measures the phenomenon: “I came, I puked, I left.” In other words, someone came to your site, didn’t like it, and left. You didn’t get even one tiny click! The good news is that Bounce Rate identifies the low-hanging fruit that need to be fixed now. If people are turned off by the page, fix it. A recent. If these techniques...
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