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Juggling in the Dark: 4/1/14 - 5/1/14

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Tuesday, April 8, 2014. Not everybody is going to agree with me on this. Everybody loves Geico advertising and everybody loves the Martin Agency and they win a whole lot more awards than we do. For their advertising, but maybe I'm missing something. Because I hate them. Just about all of them. Oh, some of them are. Funny And if all they are supposed to do is make you remember Geico - and it doesn't matter why -. Compare all three for yourself if you like. I just don't understand how that stupid damn pig ...

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Juggling in the Dark: 11/1/13 - 12/1/13

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Wednesday, November 20, 2013. How to use an RFP to find an ad agency. Almost nobody in the ad business likes RFPs. And there is a movement afoot among some agencies to stop responding to the damn things. But, I'm afraid, very much like head lice and cockroaches, RFPs will be here long after all of us are gone. We sent out an e-mail this morning with a link to a paper I wrote on how one might actually use. An RFP to find an ad agency. This piece itself is way too long to re-print here, but follow this link.

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Juggling in the Dark: 1/1/13 - 2/1/13

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Monday, January 28, 2013. I have a better question. What on earth is this ad talking about? And WTF does the gas tank have to do with it? And what man is going to read an ad with the word "castration" in it? I guess I have another - somebody really spent real cash money for this? I know, that's four questions. So come over and beat me up for it. Posted by Nasuti Hinkle. Friday, January 18, 2013. The plans look cool. The spot(S)? Posted by Nasuti Hinkle. Friday, January 4, 2013. I guess in theory it's a "...

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Juggling in the Dark: 10/1/13 - 11/1/13

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Tuesday, October 29, 2013. This may be a shock, but not everybody is 25 years old. At the risk of sounding like an old fart (I have no problem sounding like an idiot, because, as we all know, I am. One of those, but I'm not such an old fart), I wish agencies would recognize that not everybody they need to be targeting is 20-something. I believe in targeted marketing. I do. I believe that campaigns for Red Bull or Lite beer ought to be targeted to the demographic that drinks Red Bull and Lite beer. Baby b...

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Juggling in the Dark: 12.9.14

http://jugglinginthedark.blogspot.com/2014/12/talking-talk-is-different-from-walking.html

Tuesday, December 9, 2014. Talking the talk is way different from walking the walk. Today, we sent out a self-promotional e-mail. If you didn't get it, you can see it here. It's about the fact that companies ought to put more effort into developing their product or service or discovering what is truly unique about their product or service than telling people how wonderful they are. Note the use of past tense. Better or different to distinguish themselves. That they believed in, as their marketing directo...

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Juggling in the Dark: 9/1/12 - 10/1/12

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Thursday, September 6, 2012. Monkey-see, monkey-do. Or something like that. OK, some of these people really should know better. All four of these ads were taken from a single issue of Travel and Leisure. Karen looked up the rate card and the open rate for a national run is $124,000. The 18x rate of $113,000. Do Intercontinental, Sheraton, Oceania Cruises and Virtuoso all subscribe to some sort of stock ad service? Not only is the art direction on all four of these boring, but they all look a-freaking-like.

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Juggling in the Dark: In honor of Barrett Strong

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Thursday, August 6, 2015. In honor of Barrett Strong. Let's talk just a minute about, well, you know. If you're on the client side of an agency relationship, I'm here to tell you that almost every one of them only really asks you for two things:. 1 Respect us and our ideas. (Note that I didn't say like. All our ideas. Just show some respect for the effort.). 2 Pay our bills on time. Agencies can't repossess anything. Or cut off your credit. All we have to sell is time and expertise, and once you'...Peopl...

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Juggling in the Dark: 12/1/12 - 1/1/13

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Monday, December 17, 2012. Pay a little expect a lot. Pat a lot get a lot. No good deed goes unpunished. Client wants to pay as little as possible for a service - let's say advertising or photography. Provider decides to go along and give client a good price (pick one or more) 1 - to generate some needed cash, 2 - to make a good impressions and maybe get more business, 3 - to do a good turn for a good client, 4 - any one of a bunch of other good or bad reasons. It's really pretty simple. Just say so....

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Juggling in the Dark: 12/1/14 - 1/1/15

http://jugglinginthedark.blogspot.com/2014_12_01_archive.html

Tuesday, December 9, 2014. Talking the talk is way different from walking the walk. Today, we sent out a self-promotional e-mail. If you didn't get it, you can see it here. It's about the fact that companies ought to put more effort into developing their product or service or discovering what is truly unique about their product or service than telling people how wonderful they are. Note the use of past tense. Better or different to distinguish themselves. That they believed in, as their marketing directo...