leaderthoughtship.com

Leader Thoughtship

Friday, February 22, 2013. Great (engineer-turned-salesman) minds think alike. A friend sent me the link to a recent blog post on the Sandler Training blog, titled Selling Isn’t Debate: Confessions of an Engineer in Sales. A key message in the blog is that using features and functionality at the wrong time in the sales process can be counterproductive as a way to convince a prospect to buy into what you are offering. In his blog post, Chip Doyle. As I have written earlier. Will lead them to build up resi...

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Leader Thoughtship | leaderthoughtship.com Reviews

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Friday, February 22, 2013. Great (engineer-turned-salesman) minds think alike. A friend sent me the link to a recent blog post on the Sandler Training blog, titled Selling Isn’t Debate: Confessions of an Engineer in Sales. A key message in the blog is that using features and functionality at the wrong time in the sales process can be counterproductive as a way to convince a prospect to buy into what you are offering. In his blog post, Chip Doyle. As I have written earlier. Will lead them to build up resi...

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Leader Thoughtship | leaderthoughtship.com Reviews

https://leaderthoughtship.com

Friday, February 22, 2013. Great (engineer-turned-salesman) minds think alike. A friend sent me the link to a recent blog post on the Sandler Training blog, titled Selling Isn’t Debate: Confessions of an Engineer in Sales. A key message in the blog is that using features and functionality at the wrong time in the sales process can be counterproductive as a way to convince a prospect to buy into what you are offering. In his blog post, Chip Doyle. As I have written earlier. Will lead them to build up resi...

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leaderthoughtship.com

1

Leader Thoughtship: January 2013

http://www.leaderthoughtship.com/2013_01_01_archive.html

Tuesday, January 22, 2013. Get their attention - What leaders can learn from advertising. Have you ever watched a TV commercial over and over again, until one day you happen to pay attention and realize that it actually had an interesting message behind it? This is what happens when commercials fail to get your attention. Like I mentioned previously in this blog. You need to get people's attention and then follow up with emotion in order to get people to change their behavior. While your mind is going th...

2

Leader Thoughtship: Persuade first. Convince last.

http://www.leaderthoughtship.com/2012/12/persuade-first-convince-last.html

Monday, December 17, 2012. Persuade first. Convince last. Seth Godin recently wrote about Persuade vs. convince. Marketers don't convince. Engineers convince. Marketers persuade. Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadsheet or some other rational device.". What is the difference between being convinced and persuaded? In the context that Seth is using the terms, they mean the following:. A person is convinced. A person is persuaded. Behavior is d...

3

Leader Thoughtship: Leader Thoughtship - A New Blog

http://www.leaderthoughtship.com/2012/11/leader-thoughtship-new-blog.html

Wednesday, November 21, 2012. Leader Thoughtship - A New Blog. I have been meaning to start up a blog for a while now, and so now here it is! Over the past few years I have been collecting thoughts on leadership, marketing, and business development. There is a single common thread, and it is about driving change. After all, that's what leadership is all about, right? And a single concept kept poking its head out here and there. That's when I learned about the Triune Brain Theory. And so hitting the lizar...

4

Leader Thoughtship: February 2013

http://www.leaderthoughtship.com/2013_02_01_archive.html

Friday, February 22, 2013. Great (engineer-turned-salesman) minds think alike. A friend sent me the link to a recent blog post on the Sandler Training blog, titled Selling Isn’t Debate: Confessions of an Engineer in Sales. A key message in the blog is that using features and functionality at the wrong time in the sales process can be counterproductive as a way to convince a prospect to buy into what you are offering. In his blog post, Chip Doyle. As I have written earlier. Will lead them to build up resi...

5

Leader Thoughtship: November 2012

http://www.leaderthoughtship.com/2012_11_01_archive.html

Monday, November 26, 2012. Overcoming fear and quieting the Lizard Brain. It seems to me that the two biggest fears in the business world are of failure and embarrassment. All other fears are derived from these two big monsters. I recently listened to the HBR IdeaCast interview with Tom and David Kelley, The Four Fears Blocking You from Great Ideas. Their message is for leaders to unlock the creative capability that exists in many of their people by countering the obstacles to creativity:. The Kelley's s...

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Leader Thoughtship

Friday, February 22, 2013. Great (engineer-turned-salesman) minds think alike. A friend sent me the link to a recent blog post on the Sandler Training blog, titled Selling Isn’t Debate: Confessions of an Engineer in Sales. A key message in the blog is that using features and functionality at the wrong time in the sales process can be counterproductive as a way to convince a prospect to buy into what you are offering. In his blog post, Chip Doyle. As I have written earlier. Will lead them to build up resi...

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