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Twitter’s Brand Bowl | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2013/02/10/twitters-brand-bowl
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. Twitter’s Brand Bowl. February 10, 2013. 8220;Clydesdales” is the name of the ever-so-successful and somewhat historic brand image hashtag used by Budweiser’s twitter feed during the 2013 Super Bowl. A 30-second commercial spot during the Super Bowl allotted to an average of $3.8MM this year in 2013. Not only are these commercials viewed as crucial marketing and advertising opportunities, they are. Twitter hashtags were...
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What Makes Urban Outfitters Ultimate | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2013/05/03/what-makes-urban-outfitters-ultimate
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. What Makes Urban Outfitters Ultimate. May 3, 2013. It’s a bird! No, it’s a plane! No…it’s Urban Outfitters’ Instagram pics and Vine videos all over the place! Well, okay. You get the point. Urban Outfitters is an American publicly traded company with multiple retail stores and brands under its umbrella. UO is a prime example of user-generated content and engagement with its consumers. Currently, UO is using:. Jumping on...
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When Social Media Meets Strategy | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2013/04/04/social-media-strategy
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. When Social Media Meets Strategy. April 4, 2013. Let’s face it. Social media is a way for companies to spread their brand image, gain traffic on their sites, and create a better relationship with the consumer. So why can’t everyone do it? Social media strategy is more complicated than most think. It’s important to note that not everything can be “oh so peachy” when it comes to social media. The num...Social media strate...
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May | 2013 | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2013/05
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. May 3, 2013. What Makes Urban Outfitters Ultimate. It’s a bird! No, it’s a plane! No…it’s Urban Outfitters’ Instagram pics and Vine videos all over the place! Well, okay. You get the point. Urban Outfitters is an American publicly traded company… Continue reading →. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Leah Steinbruecker's Blog. Don...
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Mobile Communication | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2013/09/25/mobile-communication
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. September 25, 2013. What is mobile communication and why should I care? This is the question you’re probably asking yourself as you read the title of this post. To sum it up, mobile communication is basically. Didn’t think so…. And we’re always connected. Let me check the weather on my phone. Want me to order that online? I’ll grab my iPad. You get the point. Mobile communication and marketing is growing rapidly in the ...
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April | 2013 | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2013/04
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. April 30, 2013. Social Media Policy: Best Buy. 8220;Remember: Protect the brand, protect yourself.” Everyone seems to know that Best Buy is an American multinational consumer electronics corporation, but what most people don’t know is that they follow a strict, yet… Continue reading →. April 23, 2013. Kate Spade and Social Strategy. April 4, 2013. When Social Media Meets Strategy. How to Stay Current. Sharing Seeds of B...
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Rosalee MacKinnon | Aspiring PR & Marketing Pro. Marquette University '14. Milwaukee & New York City | Page 2
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Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. November 26, 2012. It’s hard to believe that only a few short months ago my Twitter account was set to private. I mean c’mon, I obviously had zero knowledge of how to utilize such an important… Continue reading →. November 16, 2012. October 14, 2012. Who knew that this year’s PR Social Media Summit would be even more informative than the last? September 23, 2012. Instant Results with Instagram. September 19, 2012. After...
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July | 2013 | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2013/07
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. July 8, 2013. How to Stay Current. As summertime approached with much anticipation, I left my Junior year of school behind and embraced the warm weather that awaited me. Sure, Summer is all about going to the beach and doing… Continue reading →. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Walk into the club like https:/ t.co/Dp4rcdI0pj. Don�...
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November | 2012 | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2012/11
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. November 26, 2012. It’s hard to believe that only a few short months ago my Twitter account was set to private. I mean c’mon, I obviously had zero knowledge of how to utilize such an important… Continue reading →. November 16, 2012. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Walk into the club like https:/ t.co/Dp4rcdI0pj. Experienced Digital...
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March | 2013 | Rosalee MacKinnon
https://rosaleemackinnon.wordpress.com/2013/03
Aspiring PR and Marketing Pro. Marquette University '14. Milwaukee and New York City. March 21, 2013. This past Wednesday on the 20th of March the first-ever Insight Series Digital Advertising Summit was hosted at Marquette University. Partnered with Laughlin Constable, this summit was a vast plethora of information from… Continue reading →. How to Stay Current. What Makes Urban Outfitters Ultimate. Social Media Policy: Best Buy. Kate Spade and Social Strategy. Way to go, ladies 👏👏👏 #BIGEASTchamps.
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