Leonora Polonsky helps you solve wicked Brand strategy challenges the Socratic way -- by asking and discovering answers to just the right questions.
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Brand Strategy & Marketing Training | Leonora Polonsky & Associates | leonorapolonsky.com Reviews
https://leonorapolonsky.com
Leonora Polonsky helps you solve wicked Brand strategy challenges the Socratic way -- by asking and discovering answers to just the right questions.
Food for Thought
Strategically Rooted Brand Building. New Years Resolutions and Brand Stewardship. Leonora Polonsky - Wednesday, January 28, 2015. How Heroism Hurts Brands? Leonora Polonsky - Friday, September 12, 2014. A new study by Wharton Professor, Keisha Cutright, has broad implications for Brand building. The study -. Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services. Finds that “ when people feel a. Lack of control over their lives. They will seek out products that.
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Testimonials | Endorsements | Leonora Polonsky & Associates
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Strategically Rooted Brand Building. What people say about Leonora. Sylvia Buxton, Global Brand Director, Brookside, The Hershey Company. She is one of the foremost experts on Branding, having written the book (literally) on it at P&G. She is a true innovator, strategic thinker and very professional. She is also a joy to work with! Claudia Kotchka, Former VP Design Innovation and Strategy, P&G. Exec Ed Lecturer, Stanford d. School. Roger Martin, Dean, Rotman School of Management. Leonora is a pioneering ...
Brand Positioning | Brand Building | Global Marketing Strategy | Example Projects | Leonora Polonsky & Associates
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Strategically Rooted Brand Building. Master Brand Positioning and Cascading (Consumer Durables). Leading global master Brand playing across Categories lacked strong identity; lack of consistency in communications across Categories and regions. CMO and VP Brand Strategy at client and Agency AOR have embraced recommendation and are in process of building alignment and cascading to Category Positioning. Brand Building Best Practice Development (Apparel). Marketing Excellence Department Revitalization. New V...
Brand Building Services | Brand Strategy & Marketing Training | Leonora Polonsky & Associates
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Strategically Rooted Brand Building. We do 2 things extremely well! Brand Strategy (Wicked Challenges). Example: Consumer Electronics, Breakfast Cereal. Refine Brand Positioning, including in complex situations such as large global electronics Brand playing across myriad Categories with very different consumer dynamics and competitors. Category Level Brand Portfolio Optimization. Maximize TSR through optimized position of each Company Brand in situations where a Company has multiple Brands in one Category.
About LPA | Brand Strategy & Marketing Training | Leonora Polonsky & Associates
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Strategically Rooted Brand Building. LPA is passionate about helping you. Solve your most wicked strategic Brand Building challenges. Raising the game of your Brand Building organization. We’ll work with you on urgent “sleep loss” challenges. And we’ll help you build a world class organization. We seek out discoveries that are not immediately obvious. We. Resolve tensions among opposing ideas with innovative outcomes (and, not or). Leonora founded LPA in 2008 following 23 years in Marketing at P&G. LPA u...
Food for Thought
https://leonorapolonsky.com/food-for-thought
Strategically Rooted Brand Building. Take the $ $ and Run. Leonora Polonsky - Sunday, June 12, 2016. I recently purchased a new luxury car. I won’t reveal the Brand nor the dealership because my intent is not to harm, but rather to share marketing lessons from a customer experience debacle. . Two Tips to Building Emotional Connection. Leonora Polonsky - Tuesday, August 25, 2015. New Years Resolutions and Brand Stewardship. Leonora Polonsky - Wednesday, January 28, 2015. How Heroism Hurts Brands? Ndash; a...
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Understanding Drivers – ‘Make or Break’ for your Brands
http://blog.leonorapolonsky.com/food-for-thought/understanding-drivers-make-or-break-for-your-brands
Strategically Rooted Brand Building. Understanding Drivers 'Make or Break’ for your Brands. Leonora Polonsky - Monday, July 29, 2013. One of the most important ingredients in successful Brand Positioning is fully understanding both Category Drivers and Brand Drivers. This alone can make or break a Brand, and is surprisingly often not well understood. A classic positioning dilemma is whether to try to establish differentiation on key Category driver(s). Two questions on Category and Brand drivers can ...
Counterintuitive Brand Differentiators Terminix story
http://blog.leonorapolonsky.com/food-for-thought/Counterintuitive-Brand-Differentiators
Strategically Rooted Brand Building. Counterintuitive Brand Differentiators (Terminix story). Leonora Polonsky - Wednesday, April 30, 2014. I recently returned from a 2-week trip late Friday night. Exhausted, I slept-in on Saturday, forgetting a routine Terminix Pest Control visit I had scheduled. When I awoke, after the appointment time, I wondered if I’d missed the doorbell? Or was this service was an outdoor only visit? I’d need to find out. Listen to option lists. And more option lists! Consider pers...
How Heroism Hurts Brands?
http://blog.leonorapolonsky.com/food-for-thought/how-heroism-hurts-brands
Strategically Rooted Brand Building. How Heroism Hurts Brands? Leonora Polonsky - Friday, September 12, 2014. A new study by Wharton Professor, Keisha Cutright, has broad implications for Brand building. The study -. Doing It the Hard Way: How Low Control Drives Preferences for High-Effort Products and Services. Finds that “ when people feel a. Lack of control over their lives. They will seek out products that. Require them to put in some effort. Do it all for you… we make it very easy. Demographically, ...
Are you following “Reliability” off a cliff?
http://blog.leonorapolonsky.com/food-for-thought/are-you-following-reliability-off-a-cliff
Strategically Rooted Brand Building. Are you following Reliability off a cliff? Leonora Polonsky - Friday, November 01, 2013. Observation: Emphasis on reliability over validity. Unwittingly stifles Marketing innovation. Roger Martin (former Director of Monitor Company and Dean of the Rotman School of Management) teaches the following lesson on reliability and validity:. Roger asks: “Do you want consistency or do you want an outcome you’ll really like? Another example is in the targeting realm. Using ...
New Years Resolutions & Brand Stewardship
http://blog.leonorapolonsky.com/food-for-thought/new-years-resolutions-brand-stewardship
Strategically Rooted Brand Building. New Years Resolutions and Brand Stewardship. Leonora Polonsky - Wednesday, January 28, 2015. In our personal lives, there are principles we can follow to beat the odds. A simple one is “Implementation Intention”. The more specific we are about what we will change, the more likely that we will succeed. “Changing for Good” by Dr. James Prochaska is a wonderful book about habit change, with ‘how to’ guidance. Same with Brand building. There are principles we can foll...
De Novo Dezign Web Strategy and Design Testimonials
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Web Strategy and Design. Maria did a great job on our new website, www.acupoll.com. She was very strategic in her approach towards the structure and messaging as well as to graphic design elements. She has a good design eye and she was a pleasure to work with. I'd recommend her without hesitation. Jeff Goldstein, President, AcuPOLL. Cindy Tripp, Cindy Tripp and Company. Josefa Rangel, MD Innate Medicine. Catherine Banson, The Acorn Within. Leonora Polonsky, Leonora Polonsky and Associates. Above all, the...
De Novo Dezign Web Strategy and Design Portfolio
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Web Strategy and Design. Acupoll Precision Research visit. Maria did a great job on our new website, www.acupoll.com. She was very strategic in her approach towards the structure and messaging as well as to graphic design elements. She has a good design eye and she was a pleasure to work with. I'd recommend her without hesitation. Ndash; Jeff Goldstein, President at AcuPOLL Precision Research Inc. Cindy Tripp and Company visit. Ndash; Cindy Tripp, Cindy Tripp and Company. The Acorn Within visit. Above al...
On Empathy: Why Should You Care?
http://blog.leonorapolonsky.com/food-for-thought/on-empathy-why-should-you-care
Strategically Rooted Brand Building. On Empathy: Why Should You Care? Leonora Polonsky - Tuesday, May 14, 2013. Article contributed by Cindy Tripp, Design Thinking Specialist, Leonora Polonsky and Associates LLC. I love Tire Discounters. How can that be? It’s simple - Tire Discounters has empathy for me:. They greet me with respect and have a comfortable waiting room. Often they provide immediate service, even without an appointment. Even the weekly humor on their signs makes me smile. Imagine her story ...
Consumers Best Interest at Heart
http://blog.leonorapolonsky.com/food-for-thought/consumers-best-interest-at-heart
Strategically Rooted Brand Building. Consumers Best Interest at Heart. Leonora Polonsky - Wednesday, February 05, 2014. Consumers want to do business with companies that have their. Best interest at heart. But what does this look like to consumers? In "Essential Insights into the Mind of the Market", Dr. Zaltman documents dignity. As a central characteristic of a "best interest at heart" company. Related thoughts include moral character. Again I told them that there was a problem and this time I knew tha...
Powerful Marketing Lessons from Canyon Ranch®
http://blog.leonorapolonsky.com/food-for-thought/powerful-marketing-lessons-from-canyon-ranch
Strategically Rooted Brand Building. Powerful Marketing Lessons from Canyon Ranch. Leonora Polonsky - Monday, August 11, 2014. I just spent a transformational week at Canyon Ranch, a health and wellness resort in Arizona. I went at the suggestion of a client who had just been… I learned a lot about health and wellness, as expected. I also got some powerful lessons on brand building:. Power of word of mouth. My decision to go was entirely due to ONE person’s personal testimony. Power of building Trial.
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Random adventures. Amazing discoveries. Saturday, October 31, 2015. Miyakojima - Naseirakuenblog - SHIGIRA RESORT. Recent writing and photographic contributions have been for this plush resort's blog. Http:/ www.nanseirakuen.com/en/blog/index.html. Labels: breeze bay marina. Monday, August 3, 2015. The Coleridge Walkway @ Porlock. The Coleridge walkway spreads over 51 miles through Somerset and Devon. But more famous for its large shingle beach, and by shingles, we mean pebbles.BIG pebbles. The beach is ...
Leonora Oppenheim – earth, flesh, bone – exploring landscapes of the human body
Earth, flesh, bone – exploring landscapes of the human body. A portrait of Maggie’s. On joining a makers community. Selling at the Kindred Christmas Fair. On Page with comments. On Page with comments. On Page with comments.
Welcome to www.leonorapackersmovers.com, Site/Under Construction page
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leonorapitts.com » Leonora Pitts
Take a moment to watch the great Kinaxis spots by Drama 3/4. These were more fun to shoot than I’d care to admit. April 29, 2012. Welcome to Leonora’s website! Check back often for news and more videos. To start, please check out all six episodes of The Iceman Chronicles, one of Leonora’s favorite projects by Drama 3/4: The Iceman Chronicles. Website Created by Tough Guppy Productions.
Brand Strategy & Marketing Training | Leonora Polonsky & Associates
Fast & Agile. Fast & Agile. A-players who bring strategic clarity. To a chaotic Brand-building landscape. With the chaos created by the rise in millennials, disruptive business models, and media fragmentation, customer-centric Brand Strategy has become more important than ever. Who should you target? How much should you change to satisfy new generations? Why should they choose you over myriad omni-channel options and disruptors? How far can you stretch your Brand across transformational new pathways?
Delicious Baby Shower Cakes
Delicious Baby Shower Cakes. Unique Tips For Delicious Baby Shower Cakes And Other Baby Suggestions. Tuesday, 31 January 2017. 7 Unique Tips For Baby Shower Celebration Cakes. A celebration wouldn’t certainly be a party without cake. A baby shower isn't any different. People often say they eat making use of their eyes and desserts like cakes are a wonderful way to show this really is. For anyone else, the scrumptious mixture of light sponge, sweet icing and indulgent fillings match the preferences. Winni...
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Asian Land Strategies Corp.
Asian Land Strategies Corp. Welcome to our web site! On this home page, we'll introduce our business and highlight important areas on our site. Asian Land Strategies Corporation. Is a 100% Filipino, Bulacan-based real estate company set up in 1994 with a mission of dedicating itself to real estate development via responsible strategies for land use. Its vision is to provide opportunities for the wholistic enhancement of people's lives through land use strategies and total community development. Developer...
Leonor Arechaga
Trabajos artesanales en plata y piedras naturales. orfebreria en Ushuaia. Lunes, 1 de febrero de 2010. एनेरो 2010. Domingo, 31 de enero de 2010. Sábado, 29 de agosto de 2009. Domingo, 26 de abril de 2009. Suscribirse a: Entradas (Atom). Hola les doy la bienvenida a mi Blog! Ver todo mi perfil. एनेरो 2010. Plantilla Watermark. Con la tecnología de Blogger.
