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Direct Response Marketing Strategies & Tactics
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Leverage Points Marketing: The Copywriting Process
http://leveragepointsmarketing.blogspot.com/2008/08/copywriting-process.html
Direct Response Marketing Strategies and Tactics. Wednesday, August 6, 2008. Maybe you’ve never thought much about it before, but there’s a heck of a lot that goes on behind the scenes when a copywriter puts pen to paper. There’s a system to putting together a successful sales letter. and when you understand the system, you’re able to produce winning promotions a heck of a lot faster and easier. Still there are no shortcuts without sacrificing results. You’ll see what I mean in a moment. 3 Create a posit...
Leverage Points Marketing: January 2008
http://leveragepointsmarketing.blogspot.com/2008_01_01_archive.html
Direct Response Marketing Strategies and Tactics. Monday, January 28, 2008. Beyond the Unique Selling Proposition. I've discussed before the importance of the USP. Probably 90% or more of all businesses can't articulate their 'unique selling proposition.'. So just doing this step will put you leagues ahead of your competitors. But today, I'm going to go beyond the USP. Let's call it a "graduate level" marketing strategy. But what about the other 97%? Sounds pretty awesome, right? I'm sure you'll want to ...
Leverage Points Marketing: 4 Critical Steps To Direct Mail Success
http://leveragepointsmarketing.blogspot.com/2008/06/4-critical-steps-to-direct-mail-success.html
Direct Response Marketing Strategies and Tactics. Wednesday, June 18, 2008. 4 Critical Steps To Direct Mail Success. I must be the world's worst blogger. I freely admit it. It's been 4 months since my last post! But I think it will be worth the wait. Because I'm about to reveal to you the key secret to making your direct mail campaign work like gangbusters. Most businesses fall short in one or more of these areas. But not you. Not after today! Here the 4 critical steps to direct mail success. 999% of all...
Leverage Points Marketing: February 2008
http://leveragepointsmarketing.blogspot.com/2008_02_01_archive.html
Direct Response Marketing Strategies and Tactics. Saturday, February 2, 2008. A HUGE Small Business Marketing Mistake. One of the biggest mistakes small business owners make is not having a cohesive and consistent marketing system. Instead, everything is ad hoc. Very tactical. A little of this.a little of that. "Let's try this today. Well, that didn't work, let's try something else tomorrow.". By cohesive, I mean. Each marketing piece should "pre-sell" the company, product, or service. Your marketing sys...
Leverage Points Marketing: A HUGE Small Business Marketing Mistake
http://leveragepointsmarketing.blogspot.com/2008/02/huge-small-business-marketing-mistake.html
Direct Response Marketing Strategies and Tactics. Saturday, February 2, 2008. A HUGE Small Business Marketing Mistake. One of the biggest mistakes small business owners make is not having a cohesive and consistent marketing system. Instead, everything is ad hoc. Very tactical. A little of this.a little of that. "Let's try this today. Well, that didn't work, let's try something else tomorrow.". By cohesive, I mean. Each marketing piece should "pre-sell" the company, product, or service. Your marketing sys...
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leveragepointsmarketing.blogspot.com
Leverage Points Marketing
Direct Response Marketing Strategies and Tactics. Tuesday, August 12, 2008. The Ultimate Remedy To "Image" Advertising. I just ran across this hilarious viral video from a web design company. It's obvious they don't approve of certain direct-response marketing design elements. The video is hilarious! And they're (mostly) spot-on. Check it out:. Links to this post. Monday, August 11, 2008. Using Language To Reframe and Communicate Value. Here’s another example. Except he never referred to it as an “...
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