donnafletcherconsulting.com
Donna E.Fletcher Consulting, Inc.
http://www.donnafletcherconsulting.com/partners.php
For unusually large qualitative projects or projects on very tight timetables, we work closely with three highly experienced moderators. All have worked with Donna E. Fletcher Consulting for over 15 years. We also partner with a quantitative research firm when clients desire close integration between a qualitative and quantitative study.
donnafletcherconsulting.com
Donna E.Fletcher Consulting, Inc.
http://www.donnafletcherconsulting.com/work.php
Here some brief examples of projects we've conducted and how they've benefited clients. Marketing Strategy and Brand Equity. Understanding car dealers' perceptions of automotive Internet advertising packages and their decision process in selecting providers. This learning provided direction on how the advertising product could be redesigned to enhance the dealers' experience and generate additional revenue for the company. Exploring patients' reactions to advertising for a new medication to understand ho...
donnafletcherconsulting.com
Donna E.Fletcher Consulting, Inc.
http://www.donnafletcherconsulting.com/services.php
We offer a full range of qualitative techniques:. Focus groups, including dyads, triads and mini groups. Individual interviews - in-person and on the telephone. Product placements, including usage diaries. In-home observations and visits. Retail shopping observations and interviews. We select specific qualitative techniques based on the objectives and client needs for each project. We conduct research throughout the United States and Canada, and co-ordinate projects in Latin America and Europe.
donnafletcherconsulting.com
Donna E.Fletcher Consulting, Inc.
http://www.donnafletcherconsulting.com/aboutdef.php
Prior to founding her consulting practice in 1991, Donna worked for 13 years at Leo Burnett Advertising in Chicago planning strategies and developing advertising for Kellogg's, Pillsbury (General Mills) and Noxell (Procter and Gamble). Her experience there also included two years as a manager of the New Business Department in which she was the primary analyst of client prospects for the Agency.
donnafletcherconsulting.com
Donna E.Fletcher Consulting, Inc.
http://www.donnafletcherconsulting.com/expertise.php
Our experience spans a number of important consumer and business-to-business categories. Personal care and cosmetics. Financial services, including insurance and banking. Restaurants (quick service and white tablecloth). Many studies are for global brands and multi-national companies, and cover a wide range of marketing disciplines:. Marketing strategy and brand equity. Communications testing: advertising, brochures, logos, packaging, brand equity and image.
donnafletcherconsulting.com
Donna E.Fletcher Consulting, Inc.
http://www.donnafletcherconsulting.com/index.php
Research for Practical Solutions. Welcome to Donna E. Fletcher Consulting, Inc., a company specializing in custom qualitative research. Our goal for every project is to create research that brings insight to a marketing question or situation. Using this insight, we provide actionable marketing recommendations to our clients, not just a report of the findings. Our qualitative services include:. Focus Groups: in-person and online. In-home observations and visits. Retail shopping observations and interviews.
donnafletcherconsulting.com
Donna E.Fletcher Consulting, Inc.
http://www.donnafletcherconsulting.com/presentations.php
We welcome inquiries about developing presentations for your specific group or facilitating meetings with your staff or board about marketing research topics.
donnafletcherconsulting.com
Donna E.Fletcher Consulting, Inc.
http://www.donnafletcherconsulting.com/approach.php
In working collaboratively with clients to understand the true objectives of a project, and what questions must be answered by the research. That each client has unique needs, so each project and report must be custom designed to meet those needs. There's no "one size fits all" approach. In seeking out and traveling to the appropriate market and facility for the target market and study. That flexibility and a sense of humor help projects succeed.
