ideas-unplugged.blogspot.com
perspectives: February 2009
http://ideas-unplugged.blogspot.com/2009_02_01_archive.html
Thursday, February 26, 2009. Branded outlets vs. Multi‐brand Stores. Branded outlets and Multi brand stores are just not about the preference of the company. There is a lot more to it like availability of financial resources, the customers, the brand itself and of course the overall marketing strategy adopted by the company among others. The authors have identified a few parameters and compared the two formats on these parameters. On the other hand, in a multi-brand store there are a lot of brands, the e...
ideas-unplugged.blogspot.com
perspectives: Telecom industry and customer service
http://ideas-unplugged.blogspot.com/2009/05/telecom-industry-and-customer-service.html
Friday, May 15, 2009. Telecom industry and customer service. My summer training is still on. Luckily, I got a chance to work for a telecom company. Service industry has its own challenges; the client expectations are different from other industries where products are tangible. Moreover, since telecom is an experiential product. Only after experiencing the product can client comment on it. This makes word of mouth publicity very critical in this industry. Obviously, the company with best customer service ...
ideas-unplugged.blogspot.com
perspectives: April 2009
http://ideas-unplugged.blogspot.com/2009_04_01_archive.html
Saturday, April 25, 2009. Why don’t we get everything we desire? Is it because we desire for everything? Or is it because there is someone out there, somewhere, who knows what is right for us. He makes sure we get everything we should get, it may not be everything we desire! 8221; and still deep inside, the heart betrays when it asks , “… but why? I remember a very inspiring speech. May be we were not supposed to figure out the bigger picture. May be we are supposed to be afraid, be confused, be betr...
ideas-unplugged.blogspot.com
perspectives: Everything You Desire
http://ideas-unplugged.blogspot.com/2009/04/everything-you-desire.html
Saturday, April 25, 2009. Why don’t we get everything we desire? Is it because we desire for everything? Or is it because there is someone out there, somewhere, who knows what is right for us. He makes sure we get everything we should get, it may not be everything we desire! 8221; and still deep inside, the heart betrays when it asks , “… but why? I remember a very inspiring speech. May be we were not supposed to figure out the bigger picture. May be we are supposed to be afraid, be confused, be betr...
ideas-unplugged.blogspot.com
perspectives: November 2009
http://ideas-unplugged.blogspot.com/2009_11_01_archive.html
Thursday, November 26, 2009. So we thought advertising about products and services was the sole discretion of the brand managers. Not any longer. To reach to your consumers meant that marketers had to part with huge amount of money. Today reaching your customers has definitely become easier. A viral campaign is all you need. Create some videos and post on Youtube, Facebook and many other social networking sites, that’s all. If the customers like it they will make sure it reaches all. The first time I hea...
ideas-unplugged.blogspot.com
perspectives: January 2009
http://ideas-unplugged.blogspot.com/2009_01_01_archive.html
Monday, January 19, 2009. Hi, this blog is a platform for a few knowledge enthusiasts to express their learning and un-learnings to those who care to listen. Subscribe to: Posts (Atom). Find us in your e-mail. Guzaarish:eternal sunshine of my emotionless mind. Life's a mirror - Reflections on day to day happenings. When you loose direction, when compass stops working. Statistics and Market Research. Data Analysis using SPSS. True Story. The one which got me to MCG for the cup Final.
ideas-unplugged.blogspot.com
perspectives: Multidimensional Scaling and Cluster Analysis: Applying in Marketing
http://ideas-unplugged.blogspot.com/2009/05/multidimensional-scaling-and-cluster.html
Saturday, May 23, 2009. Multidimensional Scaling and Cluster Analysis: Applying in Marketing. A detailed analysis of each method needs quite a lot of extensive reading and this article in no way will help you in actually using these methods, they may only help to get a basic idea and how these methods can be applied to take marketing decisions. The next important question is: how do we decide what is the ideal the number of clusters or groups? The other way is to observe the groupings of objects within t...
ideas-unplugged.blogspot.com
perspectives: Price wars started by Tata Teleservices. Impact and solutions
http://ideas-unplugged.blogspot.com/2009/11/price-wars-started-by-tata-teleservices.html
Wednesday, November 4, 2009. Price wars started by Tata Teleservices. Impact and solutions. For two continuous months, TTSL has topped the new subscriber increase rate. This prompted first Aircel, then IDEA (in some circles) followed by Airtel and now Reliance to charge 1 paisa/second call rate. So I propose differential pricing. Lets say, for first 30 seconds you would be charged 3 paisa/second and after that 2 paisa/second. Therefore, a person who talks for 1 minute pays Re 1.5, 90 paisa for se...I am ...
ideas-unplugged.blogspot.com
perspectives: Misusing Factor Analysis: How to make common errors?
http://ideas-unplugged.blogspot.com/2009/05/misusing-factor-analysis-how-to-make.html
Tuesday, May 26, 2009. Misusing Factor Analysis: How to make common errors? This comes out of my personal experience. One of the most (ab)used statistical technique is factor analysis. MBA students use it at their leisure. I do not remember how many times I have used this myself. Following list of errors is obviously not exhaustive. But these were the errors I was about to make. Thankfully I was able to rectify my understanding. (very important from interview perspective). Coolest Mistake to make:. Life'...
ideas-unplugged.blogspot.com
perspectives: May 2009
http://ideas-unplugged.blogspot.com/2009_05_01_archive.html
Tuesday, May 26, 2009. Misusing Factor Analysis: How to make common errors? This comes out of my personal experience. One of the most (ab)used statistical technique is factor analysis. MBA students use it at their leisure. I do not remember how many times I have used this myself. Following list of errors is obviously not exhaustive. But these were the errors I was about to make. Thankfully I was able to rectify my understanding. (very important from interview perspective). Coolest Mistake to make:. A det...
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