lingzini.blogspot.com
Lingzini: July 2009
http://lingzini.blogspot.com/2009_07_01_archive.html
Tuesday, July 21, 2009. Which Ice Cream Tastes Better: Frish or Frosh? College students eating ice cream called Frosh find it significantly richer, smoother and creamier than do students eating the same ice cream called Frish. This is the finding of Eric Yorkston and Geeta Menon in their 2004 article in the Journal of Consumer Research. Were found to be richer and creamier than ice cream branded Lite 'n Tart. Arguing that the smoother sound. Of the phoneme ah. Or the ice cream tasted frosh. Every time I ...
lingzini.blogspot.com
Lingzini: The eBay Effect -- Names that Grow on You
http://lingzini.blogspot.com/2009/06/ebay-effect-names-that-grow-on-you.html
Thursday, June 18, 2009. The eBay Effect - Names that Grow on You. EBay" is an extraordinarily valuable brand, yet it's not an intrinsically wonderful name. It's not really evocative of the service offered. It isn't that fun to say. It incorporates a cliché-ed use of "e-". (On the plus side, it is short and has unambiguous spelling.). Names do grow on you. More precisely, with time and investment of marketing resources, a name can acquire meaning and associations, and usually grows in attractiveness.
lingzini.blogspot.com
Lingzini: June 2009
http://lingzini.blogspot.com/2009_06_01_archive.html
Thursday, June 18, 2009. The eBay Effect - Names that Grow on You. EBay" is an extraordinarily valuable brand, yet it's not an intrinsically wonderful name. It's not really evocative of the service offered. It isn't that fun to say. It incorporates a cliché-ed use of "e-". (On the plus side, it is short and has unambiguous spelling.). Names do grow on you. More precisely, with time and investment of marketing resources, a name can acquire meaning and associations, and usually grows in attractiveness.
lingzini.blogspot.com
Lingzini: Verbing Up
http://lingzini.blogspot.com/2009/05/verbing-up.html
Saturday, May 30, 2009. With the announcement of Microsoft's new search tool Bing, CEO Steve Ballmer coined an interesting phrase related to naming and branding. In response to a question from the audience at the D7 conference about his thoughts on the qualities in a good name, he said:. 8220;I am not what you would call the creative side of life. Short matters. Being able to verb up can be helpful.”. Being able to verb up. They don't verb up. As in "I googled. What makes a brand useful in language?
bbdesignproject.wordpress.com
All posts | Bonnie Barrilleaux's Portfolio | for Design: Creation of Artifacts in Society
https://bbdesignproject.wordpress.com/blog
Bonnie Barrilleaux's Portfolio. For Design: Creation of Artifacts in Society. Skip to primary content. Skip to secondary content. 71 Beta (final) prototype. December 2, 2013. 1 The name you will give your artifact. This could be a brand or product name if you are doing something in a commercial context, or could simply be what you will call this artifact. I would like you to use your skills in naming from the video modules this week to create this name. And Karl Ulrich’s great article on naming. 2 One or...
baexpat.wordpress.com
How to Name Your Startup | BA Expat
https://baexpat.wordpress.com/2013/01/06/how-to-name-your-startup
Boulder-based entrepreneur writing about personal development, relationships, and business. Skip to primary content. How to Name Your Startup. January 6, 2013. It is no secret at this point that I love being an entrepreneur, and it’s a profession that I would recommend to virtually anyone. At the first mention of job-related trouble, the. Advice I’ll dispense is to quit your job: burn the bridge behind you and don’t look back. I’ve given away more copies of. Than I can count. Having said that, I can tell...
xpult.com
XPULT Catapult Terwiesch Ulrich Science Project Catapult
http://www.xpult.com/xpult-catapult-about-us.html
XPULT for Science Projects. XPULT for School Teachers. XPULT for Universities and Companies. The XPULT Experimental Catapult is a product of Peloton Systems LLC. The catapult was originally developed for use in teaching design of experiments and process improvement in the university classroom. It replaced large and expensive set-ups which cost hundreds of dollars. The founders of Peloton Systems are Christian Terwiesch. Their latest book is Innovation Tournaments. Harvard Business Press, 2009).
bbdesignproject.wordpress.com
7.1 Beta (final) prototype | Bonnie Barrilleaux's Portfolio
https://bbdesignproject.wordpress.com/2013/12/02/7-1-beta-final-prototype
Bonnie Barrilleaux's Portfolio. For Design: Creation of Artifacts in Society. Skip to primary content. 71 Beta (final) prototype. December 2, 2013. 1 The name you will give your artifact. This could be a brand or product name if you are doing something in a commercial context, or could simply be what you will call this artifact. I would like you to use your skills in naming from the video modules this week to create this name. And Karl Ulrich’s great article on naming. 2 One or more nice images of your p...
lingzini.blogspot.com
Lingzini: My Droid Can Blow Your Frackin' iPhone Away
http://lingzini.blogspot.com/2009/11/my-droid-can-blow-your-frackin-iphone.html
Friday, November 20, 2009. My Droid Can Blow Your Frackin' iPhone Away. Motorola recently introduced the. Handheld device into a very crowded cellphone/PDA space in which the iPhone owns the mindshare of consumers. The name Droid resonates perfectly with the industrial design of the new phone and with the market positioning Motorola intends. Plus, it's fun to say, short, easy to remember, and spelled fairly unambiguously. Of course the name is derived from Google's. Director of Enterprise B2B Solutions.
