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Your Path To Digital Enrichment: Linking Winston-Salem Inaugural Mixer

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Tuesday, November 24, 2009. Linking Winston-Salem Inaugural Mixer. Got this event listing from a classmate and thought it was worth passing along. Although it conflicts with the final class night, so unfortunately we can’t go, but might be worth joining the linkedin. Fan and going to future events! Wednesday December 09, 2009, 05:30-7PM. 620 N Trade St. Winston Salem, NC 27101 US. Http:/ www.facebook.com/pages/Linking-Winston-Salem/175628635677? We hope you will attend and invite your colleagues! Join us...

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Your Path To Digital Enrichment: December 2009

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Tuesday, December 29, 2009. Measuring What Matters Most. What is the most important thing in your marketing plan to measure? D) Media mix efficiency. E) All of the above. When you reverse-engineer the success trajectory on each of your goals, you will find the critical building block components. These are the critical metrics. Monitor your progress towards each of these sub-goals and you have a much greater likelihood of hitting your longer-range objectives. And Strategy Mapping,. By David Berkowitz (Fro...

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Your Path To Digital Enrichment: Ten Ways Social Media Changed Our Thinking in 2009

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Tuesday, December 22, 2009. Ten Ways Social Media Changed Our Thinking in 2009. By David Berkowitz (From Media Post. Tuesday, December 22, 2009. All the top trend lists this year have been a blur. There's lots of talk of Twitter and Michael Jackson, but I wanted to dive deeper and think about what we really learned. In many ways social media managed to change our thinking about what happened, what's going on, and how the world's changing. Subscribe to: Post Comments (Atom). Or interested in having one?

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Your Path To Digital Enrichment: US Interactive Marketing Forecast, 2009 To 2014 for Interactive Marketing Professionals

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Wednesday, December 9, 2009. US Interactive Marketing Forecast, 2009 To 2014 for Interactive Marketing Professionals. This year, more marketers are shifting budget from traditional to interactive media rather than. 183; Poor economic conditions. The majority of marketers find that interactive tools are more. Effective than traditional ones, especially in a recession. When faced with. Budget cuts or the need for immediate sales, these marketers find that interactive tools are less. Engage with their favor...

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Your Path To Digital Enrichment: Week 5: Glossary

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Wednesday, December 2, 2009. This week's Glossary on CRM and Engagement:. 8211;A philosophy: A current business philosophy on creating value on relationships, not solely by advertising and public relations. 8211;An email strategy: An email program that furthers customer awareness. 8211;A software vendor: A software package. 8226; Open Rate. The percentage of email recipients who open an email. 8226; CAN SPAM. 8226; Brand Engagement. 8226; Bounce rate. 8226; Opt-in List. Subscribe to: Post Comments (Atom).

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Your Path To Digital Enrichment: Headlines Week of December 12, 2009

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Wednesday, December 2, 2009. Headlines Week of December 12, 2009. Learning about engagement and CRM at week 5 of Digital Marketing Bootcamp Plus). Cyber Monday' Sales Appear Strong. BrightRoll: Video ad revenues are soaring, despite downturn. Ad revenues for online video are growing, because more ads are getting placed even though ad prices are falling. At least according to video ad network BrightRoll, which says it is seeing rapid revenue growth, citing third quarter financial numbers. That's where thi...

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Your Path To Digital Enrichment: October 2009

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Thursday, October 29, 2009. Web Design and Psychology - The Design of Everyday Things. What is one of the most informative and inspirational books I've ever read and one that helped me when thinking about website design, usability and architecture? It's not what you would think. No, it wasn't an XML for Dummies or a Wordpress 101 book. The Design of Everyday Things. And if the handle is vertical? You know (or have been trained) to pull it towards you. There are cues for websites too. An icon in the u...

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Your Path To Digital Enrichment: Measuring What Matters Most

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Tuesday, December 29, 2009. Measuring What Matters Most. What is the most important thing in your marketing plan to measure? D) Media mix efficiency. E) All of the above. When you reverse-engineer the success trajectory on each of your goals, you will find the critical building block components. These are the critical metrics. Monitor your progress towards each of these sub-goals and you have a much greater likelihood of hitting your longer-range objectives. And Strategy Mapping,. This article clarifies ...

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Your Path To Digital Enrichment: (more) Headlines Week of December 12, 2009

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Wednesday, December 9, 2009. More) Headlines Week of December 12, 2009. Google Goes After Social-Network Search With Facebook, MySpace. NEW YORK (AdAge.com) - Google lifted the curtain today on a host of new features that incorporate time and place into its search results, including the coming integration of Facebook and MySpace status updates into search results. But actually installs the nasty Koobface. Hotels check out social media. Labels: in the news. Subscribe to: Post Comments (Atom). More) Headli...