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Lisa Arthur on Marketing

Lisa Arthur on Marketing. The Five Steps To Data-Driven Marketing: A Data-Platform Company CMO Spells Out How To Untangle The Data Hairball. December 17, 2013 in Big Data Analytics. Corporate data. Marketing data. Big data. All data. Data, data, data. If you’re a business leader, you’re now surrounded by data, and I’m sure you realize there’s value lurking within it. But what can you do to turn data into revenue? Start with marketing and use my five-step plan to put data to work. By providing the tools y...

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Lisa Arthur on Marketing | lisaarthur.wordpress.com Reviews

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Lisa Arthur on Marketing. The Five Steps To Data-Driven Marketing: A Data-Platform Company CMO Spells Out How To Untangle The Data Hairball. December 17, 2013 in Big Data Analytics. Corporate data. Marketing data. Big data. All data. Data, data, data. If you’re a business leader, you’re now surrounded by data, and I’m sure you realize there’s value lurking within it. But what can you do to turn data into revenue? Start with marketing and use my five-step plan to put data to work. By providing the tools y...

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Lisa Arthur on Marketing | lisaarthur.wordpress.com Reviews

https://lisaarthur.wordpress.com

Lisa Arthur on Marketing. The Five Steps To Data-Driven Marketing: A Data-Platform Company CMO Spells Out How To Untangle The Data Hairball. December 17, 2013 in Big Data Analytics. Corporate data. Marketing data. Big data. All data. Data, data, data. If you’re a business leader, you’re now surrounded by data, and I’m sure you realize there’s value lurking within it. But what can you do to turn data into revenue? Start with marketing and use my five-step plan to put data to work. By providing the tools y...

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The Five Steps To Data-Driven Marketing: A Data-Platform Company CMO Spells Out How To Untangle The Data Hairball | Lisa Arthur on Marketing

https://lisaarthur.wordpress.com/2013/12/17/the-five-steps-to-data-driven-marketing-a-data-platform-company-cmo-spells-out-how-to-untangle-the-data-hairball

Lisa Arthur on Marketing. The Five Steps To Data-Driven Marketing: A Data-Platform Company CMO Spells Out How To Untangle The Data Hairball. December 17, 2013 in Big Data Analytics. Corporate data. Marketing data. Big data. All data. Data, data, data. If you’re a business leader, you’re now surrounded by data, and I’m sure you realize there’s value lurking within it. But what can you do to turn data into revenue? Start with marketing and use my five-step plan to put data to work. Because few CMOs know ho...

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How To Embrace The Five Steps Of Data-Driven Marketing | Lisa Arthur on Marketing

https://lisaarthur.wordpress.com/2013/11/05/how-to-embrace-the-five-steps-of-data-driven-marketing

Lisa Arthur on Marketing. How To Embrace The Five Steps Of Data-Driven Marketing. November 5, 2013 in Big Data Analytics. And regain control of today’s complex digital marketing environment? Adopt an integrated marketing management (IMM) approach. IMM focuses on simplifying the complexity of data, processes, interaction channels and insights, and it will transform your internal and external marketing processes. How? Look internally and externally. Upgrading your marketing operations, customer interaction...

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Lisa Arthur on Marketing

Lisa Arthur on Marketing. The Five Steps To Data-Driven Marketing: A Data-Platform Company CMO Spells Out How To Untangle The Data Hairball. December 17, 2013 in Big Data Analytics. Corporate data. Marketing data. Big data. All data. Data, data, data. If you’re a business leader, you’re now surrounded by data, and I’m sure you realize there’s value lurking within it. But what can you do to turn data into revenue? Start with marketing and use my five-step plan to put data to work. By providing the tools y...

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