raquelely.wordpress.com
Hi there… | "Trusty" Subject
https://raquelely.wordpress.com/2010/03/11/hi-there
Building Trust in the Digital World. March 11, 2010. 8230;Well, the semester was over and the great news (besides another semester being completed) is that this project was well worth it. I learned a lot in the process and I admit, I have felt a bit of guilt for neglecting my blog this much. Not the way to build trust amidst the little readership I had, right? 8230; I will be back. And hopefully with more than an excuse to blog about…. 8216;‘Til next time. Tchau! Posted by Raquel Ely. According to the AP.
raquelely.wordpress.com
"Trusty" Subject | Building Trust in the Digital World | Page 2
https://raquelely.wordpress.com/page/2
Building Trust in the Digital World. November 8, 2009. Here’s another trust ad campaign example. Blackstone Wines launched new advertising based on the idea that consumers can trust Blackstone to provide fine wine at reasonable prices. The campaign slogan is here’s to the things in life you can count on. Log in to www.blackstonewinery.com/countonit. 8216;Till next time. Tchau! Posted by Raquel Ely. Filed in In the News. How about a twist on a trust story? November 4, 2009. Give it to Texas to actually ta...
raquelely.wordpress.com
Rate it! | "Trusty" Subject
https://raquelely.wordpress.com/2009/11/11/rate-it
Building Trust in the Digital World. November 11, 2009. No other company is more responsible for making online customer reviews ubiquitous than Amazon.com. Over 15 years ago, they took the risk and actually invited customer feedback instead of filing it under annoying customer replies. And guess what? It paid out to trust customers to help each other to shop easier, better and more often. Read about the online shopping revolution it started. Amazon: Turning Consumer Opinions into Gold. According to the AP.
raquelely.wordpress.com
Fourth Level – Esteem Needs and Trust Respect | "Trusty" Subject
https://raquelely.wordpress.com/2009/11/09/fourth-level-–-esteem-needs-and-trust-respect
Building Trust in the Digital World. Fourth Level Esteem Needs and Trust Respect. November 9, 2009. There are actually two types of esteem needs all humans have, according to Maslow’s theory. A lower one, seeking the respect of others and a higher one, seeking self-respect. I think of the need to feel recognized and respected by others as a compliment to the social need we reviewed earlier last month. We relate to others because we also care about them needing us, trusting us. This need for esteem is als...
raquelely.wordpress.com
About the Author, Raquel Ely | "Trusty" Subject
https://raquelely.wordpress.com/about
Building Trust in the Digital World. About the Author, Raquel Ely. Good communication is as stimulating as black coffee,. And just as hard to sleep after. ANNE LINDBERGH – writer and aviation pioneer. I am fascinated by communications, always have been. It’s been intrinsically part of my life. And it gets me going in the morning, much like black coffee. It’s certainly why I’m here. And who knows what’s going to happen next…. Hope you check back soon. Till next time. Tchau! Leave a Reply Cancel reply.
raquelely.wordpress.com
Trust by Experience | "Trusty" Subject
https://raquelely.wordpress.com/2009/11/14/trust-by-experience
Building Trust in the Digital World. November 14, 2009. As more consumers rely on recommendations and online reviews to decide what to buy, marketers need to focus on delivering an experience just as much as on building an image. In a new report published by FEED, 65% of U.S. consumers said a digital experience has changed their perception about a brand (either positively or negatively) and 97% of that group report(ed) that the same experience ultimately influenced whether or not they went on to p. You a...
blognewbrand.wordpress.com
Now that’s Cheeps | Brand New Blog
https://blognewbrand.wordpress.com/2009/11/16/now-thats-cheeps
Branding and Design in the World of Emerging Technologies. Now that’s Cheeps. November 16, 2009. Today, Advertising Age released it’s Top Brands of the Year. List JetBlue joined the ranks, cited particularly for its innovative use of social media. The JetBlue Twitter page has 1.4 million followers, the most of any airline, which serves as a general information resource and consumer support mechanism. From → Uncategorized. Larr; Around the World in 140 Seconds. President Obama, is that You? You are commen...
blognewbrand.wordpress.com
I Don’t Normally Compliment McDonald’s | Brand New Blog
https://blognewbrand.wordpress.com/2009/11/09/i-dont-normally-compliment-mcdonalds
Branding and Design in the World of Emerging Technologies. I Don’t Normally Compliment McDonald’s. November 9, 2009. I don’t normally pay much attention to online advertising, but since this actually caught my eye, I decided to check it out. So I clicked “Try It Now” and Pandora provided me with a handful of other bands to sample that resembled the music I currently playing. From → Uncategorized. Larr; There’s a Brand in My News Feed. Live from Times Square, It’s Diet Coke →. Leave one →. Now that’...
blognewbrand.wordpress.com
Five Questions with Julia Zauner | Brand New Blog
https://blognewbrand.wordpress.com/2009/11/20/five-questions-with-julia-zauner
Branding and Design in the World of Emerging Technologies. Five Questions with Julia Zauner. November 20, 2009. Brand New Blog is an exploration of branding and marketing in emerging technologies. I’m interested in the creative and innovative ways brands are harnessing the power of these new tools. Professionals in the marketing, advertising and public relations industry are still developing strategies to harness the power of new media tools. In your opinion, what role should new media like search en...
blognewbrand.wordpress.com
President Obama, is that You? | Brand New Blog
https://blognewbrand.wordpress.com/2009/11/18/president-obama-is-that-you
Branding and Design in the World of Emerging Technologies. President Obama, is that You? November 18, 2009. The media was a buzz this week following President Obama’s visit to a group of students in Shanghai. What got everyone excited was not the subject of the discussion, but a casual remark Obama made when asked about Twitter. I have never used TwitterMy thumbs are too clumsy to type in things on the phone.”. Probably not. But is it a disappointment to learn the line of communication between you an...