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lifelikethisblog.wordpress.com

May | 2013 | High Definition

https://lifelikethisblog.wordpress.com/2013/05

Archives for the month of: May, 2013. Branding – scientific fact versus Greek myth. May 16, 2013. Brave client this one. He was setting up a new company. Refitting commercial properties with more efficient, energy-saving, cost-effective lighting. You know the stuff. Nor did we, so we had a very steep learning curve to negotiate. First of all though, the company needed a name. A working title did exist, but it was one of those words that just sat there doing nothing. There are loads of them about. And he ...

lifelikethisblog.wordpress.com

A spoonful of sugar | High Definition

https://lifelikethisblog.wordpress.com/2010/10/28/a-spoonful-of-sugar

Laquo; Creating quality versus making money. A spoonful of sugar. October 28, 2010. God, we try. To get people interested in things. Ultimately, to get people to put their hands in their pockets and support the products and services we advocate. But sometimes it’s difficult. Sometimes clients don’t want us to be different. They want us to be the same as everyone else. They want us to show them work that they’ve seen before. That they feel comfortable with. That we sob in a corner over. Back to the top.

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High Definition | the HD blog | Page 2

https://lifelikethisblog.wordpress.com/page/2

10 ads that wouldn’t have been the same. September 15, 2010. In Campaign this week. We learn that DDB has hired a forensic musicologist and psychology lecturer to run a cognitive education programme for staff and clients about the function and importance of music in advertising. You can’t beat a good music track. You can spend money on a trendy director. Choose a spectacular location. Cast a famous personality or two. Use as much of the latest technical jiggery-wizardry as is possible and affordable.

lifelikethisblog.wordpress.com

More power to us | High Definition

https://lifelikethisblog.wordpress.com/2010/11/22/more-power-to-us

Laquo; Way to go. More power to us. November 22, 2010. Dave and Eddie have joined forces with The Allied Media Partnership in Sevenoaks to create a full-service marketing communications company with unbeatable media value – both planning and buying – at its core. It’s called The Link Communications. HD still exists as the ideal solution for clients who just require freelance design and copywriting services and for agencies that have a need for additional creative resources as and when. Back to the top.

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Branding – scientific fact versus Greek myth | High Definition

https://lifelikethisblog.wordpress.com/2013/05/16/branding-scientific-fact-versus-greek-myth

Laquo; A brand new leisure brand. Branding – scientific fact versus Greek myth. May 16, 2013. Brave client this one. He was setting up a new company. Refitting commercial properties with more efficient, energy-saving, cost-effective lighting. You know the stuff. Nor did we, so we had a very steep learning curve to negotiate. First of all though, the company needed a name. A working title did exist, but it was one of those words that just sat there doing nothing. There are loads of them about. And he saw ...

lifelikethisblog.wordpress.com

Blogging v Pitching | High Definition

https://lifelikethisblog.wordpress.com/2011/07/27/blogging-v-pitching

A brand new leisure brand. July 27, 2011. That’s the only problem with working on pitches. It’s a 24-hour a day job. It means it’s difficult to find the time to keep up with blogs and stuff. So this is just a little update, with more to come shortly. We’ve been up to our necks over the last three or four months working on pitches on behalf of agencies. Then we’ve been spending lots of time putting together the ads on the business that we won. And it’s just about to run. Or to start blogging again.

lifelikethisblog.wordpress.com

A brand new leisure brand | High Definition

https://lifelikethisblog.wordpress.com/2011/09/27/a-brand-new-leisure-brand

Laquo; Blogging v Pitching. Branding – scientific fact versus Greek myth. A brand new leisure brand. September 27, 2011. The Wells Kitchen is a new restaurant in central Tunbridge Wells. Once it was up and running, the plan was to open a cocktail bar above that would be somewhere the glitterati of the town could hang out and enjoy a relaxed hour or two in swanky surroundings. But first, an angle was needed. The bar must both complement the restaurant and have its own distinct personality too.

eddiehaydock.wordpress.com

And another thing | Driving On

https://eddiehaydock.wordpress.com/2015/03/17/and-another-thing-2

It's always good to know. Eddie Haydock. Laquo; From son to father. March 17, 2015. Google starting a sentence with ‘and’ . Every single site says that to teach that it is wrong is a complete nonsense. I’ve just read today’s Daily Telegraph – the leader writer starts three sentences with and in one short column. English Grammar and Usage. Kingsley Amis, The King’s English 14 (1997). Mark Liberman, linguistics professor. So there you go. Next time a client says you shouldn’t start a sentence with &#...

eddiehaydock.wordpress.com

eddiehaydock | Mentions | Driving On

https://eddiehaydock.wordpress.com/mentions/eddiehaydock

It's always good to know. Eddie Haydock. September 4, 2014. I haven’t forgotten you, my little blog. It’s just…. It’s just, well, it’s Twitter, you see. I mean, I like writing. Words, sentences, paragraphs, columns, pages, books. The more I write, quite often the more I want to. In the past, people would sometimes tell me I’d written too much. It wouldn’t fit in the space that was available. They asked me to cut it down. And I hated having to do that. So, I thought, bugger them. And it was great. No idea...

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Creating quality versus making money | High Definition

https://lifelikethisblog.wordpress.com/2010/10/23/creating-quality-versus-making-money

Laquo; It’s all good. A spoonful of sugar. Creating quality versus making money. October 23, 2010. The coalition’s spending cuts have been announced. The big gamble has been taken. The double dip recession looms. Or going to be. And still we’re going to have to pay more for everything. The situation will put pressure on UK advertising next year with just 2.5pc of growth expected, according to ZenithOptimedia. With every penny contested. What has it done to deserve such treatment? It’s in a sorry state.