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namita.teja
http://namitateja.blogspot.com/2008/05/new-york-life-insurance-swims-against.html
Saturday, May 24, 2008. New York Life Insurance swims against the tide. At a time when most financial services organisations are seeking to not only generate leads, but also to actually conclude sales online, providing the quickest possible online quote is considered de rigeur for any Insurance website. Not so, says New York Life Insurance. Certainly makes a case for measuring online initiatives not just basis online leads generated, but also tracking those that conclude offline. New York Life Insurance.