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Power Copy | Play Store Author
http://playstoreauthor.com/chapters/power-copy
Critical Elements Of Strong Copy. Imagine that your neighbor’s house is on fire and they don’t know it. You look around for a phone to call the fire department but your cellphone battery is dead, and your landline is already burned out. Things are looking bleak, but you’ve got one tool at your disposal a megaphone. If you say just the right words, you can get the attention of your neighbor and make the call that saves their life. So what do you say? Do you tell a joke? Specific benefits. If you can g...
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Eight Steps to Landing Your First Clients | Play Store Author
http://playstoreauthor.com/chapters/eight-steps-to-landing-your-first-clients
Eight Steps to Landing Your First Clients. An Eight Point Plan For Landing Your First Clients. Isn’t it amazing how easy it is to go above the call of duty for a friend or a client, while completely neglecting our own needs? If you want a strong start in the freelance copywriting business, you’ll need to be swifter and more assertive than you might be under normal circumstances. Resolve to do your best work promoting a product you’re intimately familiar with yourself. Are you a great article writer?
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Success is Conversion | Play Store Author
http://playstoreauthor.com/chapters/success-is-conversion
Conversion Testing: Being Good And Getting Better. After writing your sales pages, you are going to have several versions of the page each of which will have a different level of effectiveness. Headlines, color choices, PS statements, pictures all of it is going to have a strong impact on the performance of the page. What is Conversion Testing? What Does Conversion Testing Look For? Why Conversion Testing is Important. As a copywriter, you should consider yourself an Internet Marketer and, therefore, wri...
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Chapters | Play Store Author
http://playstoreauthor.com/chapters
Becoming a Copy Writer. People Don’t Like Responsibility. People Feel Guilty About Their Mistakes. People Are Tired Of Being Screwed Over. People Want To Be Protected. Eight Steps to Landing Your First Clients. Point One: Self Evaluation. Point Two: Target Market. Point Three: Leverage Your Skills. Point Four: Create A Converting Website. Point Five: Add A Portfolio. Point Six: Network Like Crazy. Point Seven: Be Visible. Point Eight: Always Followup! Keeping Your Head Above Water. Be A Problem Solver.
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Table of Contents | Play Store Author
http://playstoreauthor.com/table-of-contents
June 23, 2014. June 23, 2014. Eight Steps to Landing Your First Clients. June 23, 2014. Keeping Your Head Above Water. June 23, 2014. June 23, 2014. June 23, 2014. June 23, 2014. June 23, 2014. Do You Have What It Takes. June 23, 2014. Sit Down and Get Busy. June 23, 2014. Now Go For It. June 23, 2014. Table of Contents June 23, 2014. Develop Your Skills and Techniques for Writing Copy That Boosts Conversions and Sales. Download the free "8 Point Plan". Now Go For It. June 23, 2014. Sit Down and Get Busy.
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Sit Down and Get Busy | Play Store Author
http://playstoreauthor.com/chapters/sit-down-and-get-busy
Sit Down and Get Busy. Making The Most Of Desk Time. What makes a website effective? One metric is dividing the number of sales by the number of targeted visitors. The conversion rate of the website shows how well it does with the number of opportunities it’s given. If a good copywriter doubles the conversion rate of a website, she doubles its profitability without any increases to the advertising budget. You don’t want that. Let’s discuss a few tools and tactics that will make the time fly. If you track...
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Knowledge is Key | Play Store Author
http://playstoreauthor.com/chapters/knowledge-is-key
How To Know What The Hell You’re Talking About. Every effective copywriter is an effective researcher. This business is about empathy – knowing your product, knowing the people who buy it, and tying the two together. Before you take a look at your own product, spend a little time stripping down the competition in your target niche. Who is going to buy your product? Want lukewarm, watery copy that doesn’t sell? After all, dog owners are a pretty obvious target market for dog food. For example, a president...
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Now Go For It | Play Store Author
http://playstoreauthor.com/chapters/now-go-for-it
Now Go For It. The material we’ve covered in this course isn’t easy. But it is simple. Stick with one thing at a time, and make your writing career the thrust of your online efforts. Be a ravenous reader. Not just of sales material, but of every kind of literature that engages an audience. Don’t just swallow what works ask yourself why it makes an impact and incorporate those deeper ideas into your work. Your experiences make you irreplaceable. And it makes sure that everything you write down is impo...
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Introduction | Play Store Author
http://playstoreauthor.com/chapters/introduction
What You’ll Read About in This eBook. Becoming a master copywriter is a process that takes years of learning and hard work. But becoming a serious copywriter doesn’t require being a master. It requires the right mindset, and a set of tactics that will allow you to position yourself, target a market, emphasize with the needs of business owners, and start getting clients and references without becoming desperate, undervaluing your work, and burning yourself out. It doesn’t aim to be the end-all and be-all.
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Do You Have What It Takes | Play Store Author
http://playstoreauthor.com/chapters/do-you-have-what-it-takes
Do You Have What It Takes. Life As A Copywriter. Becoming a copywriter allows you to have a lucrative career by setting your own hours and choosing when and where you work, however, the downside to this is having to motivate yourself on a daily basis and not having a supervisor to answer to. When you work as a freelance copywriter, it is up to you to remain productive and motivate yourself to complete your sales copy and other content you have been assigned. One of the toughest parts of learning. You hav...
