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Marketing Wu Shu: Mix... or Lose to Better Fighters - VanguardWebsitesVanguardWebsites
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Marketing Wu Shu: Mix… or Lose to Better Fighters. August 16th, 2012. Posted by Phil Chavanne. There is no opposition between online marketing and offline marketing. Your marketing-fu [I prefer to say ‘marketing wu shu’] is as good as you are able to set up the right mix for your business and your clients. Research studies show why, and a few figures will help illustrate this. In the early days of internet marketing. Forget national reach, we have no budget. Websites, paid search ads (. And the once R...
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Elevator Speeches That Sell Better - VanguardWebsitesVanguardWebsites
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Elevator Speeches That Sell Better. July 23rd, 2012. Posted by Phil Chavanne. When in 1961 Rosser Reeves published the inner workings of the unique selling proposition. He changed the way we market our products and services by showing us how to link up ‘. 8216;, ‘. 8216; and ‘. 8216; in a clear message. From his modest beginnings as a staff copywriter in the early ’40s,. The Unique Selling Proposition. Articulates the concept of unique selling proposition around 3 key components. In his exact words:.
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