geomarketing.com
Mixing Data And Visuals Can Make The Difference When Consumers Reduce Spending |
http://www.geomarketing.com/mixing-data-and-visuals-can-make-the-difference-when-consumers-reduce-spending
Mixing Data And Visuals Can Make The Difference When Consumers Reduce Spending. SundaySky’s personalized videos take the ‘sight, sound, and motion’ associated with branding efforts and aim it at specific audiences. But is that enough to mitigate weaker back-to-school retail forecasts? August 7, 2015 — 1:04 pm. Mixing Data And Visuals Can Make The Difference When Consumers Reduce Spending. Personalized video platform SundaySky. It’s all about] using the data that we know about our customer, whether they r...
geomarketing.com
David Kaplan, Author at
http://www.geomarketing.com/author/dkaplan
How Drawbridge Is Adding Weather Data To Its Cross-Device Targeting Mix. By David Kaplan, Aug 25th. To Promote ‘Access Beyond Attendance’ For Live Events, Citi Turns To Virtual Reality. Citi, The Today Show, and pop stars DNCE are teaming up to offer a virtual reality concert experience in real-time and on-demand. By David Kaplan, Aug 22nd. To Promote ‘Access Beyond Attendance’ For Live Events, Citi Turns To Virtual Reality. By David Kaplan, Aug 22nd. By David Kaplan, Aug 22nd. By GeoMarketing, Aug 19th.
geomarketing.com
More Than Half Of Mobile Ad Dollars Will Be Location-Based By 2018 |
http://www.geomarketing.com/more-than-half-of-mobile-ad-dollars-will-be-location-based-by-2018
More Than Half Of Mobile Ad Dollars Will Be Location-Based By 2018. Local media is growing faster than previously anticipated, says analyst BIA/Kelsey. A lot faster. The reason is geo-marketing. May 29, 2014 — 12:02 pm. More Than Half Of Mobile Ad Dollars Will Be Location-Based By 2018. Mike Boland, BIA/Kelsey. The local digital media marketplace is no longer untapped. In fact, the spigot of dollars flowing into the local space is practically a flood, according to BIA/Kelsey’s recently released. There...
geomarketing.com
GeoMarketing | Location And Mobile Marketing News
http://www.geomarketing.com/feature/party-galaxy-targets-customers-whose-tweets-show-purchase-intent
The New York Times Brings Rio Olympic Races To Local Streets. By David Kaplan, Aug 22nd. Placed's Proposition To App Users: Share Your Location, Get Frequent Flyer Miles. By David Kaplan, Aug 19th. What Do Music Fests Like Austin City Limits And Coachella Have In Common With Nordstrom And Urban Outfitters? By David Kaplan, Aug 16th. How Sephora Is Advancing Omnichannel At Its New ‘Beauty Workshop’ Store. By Lauryn Chamberlain, Aug 25th. By David Kaplan, Aug 25th. By Lauryn Chamberlain, Aug 24th. Spacious...
geomarketing.com
GeoMinds: Last Words On CES 2015: WOW, IoT, WHA? |
http://www.geomarketing.com/geominds-last-words-on-ces-2015-wow-iot-wha
GeoMinds: Last Words On CES 2015: WOW, IoT, WHA? The latest gadgets can show marketers how best to navigate data privacy and location-targeting, says WPP agency Kinetic’s Anna Griggs. January 16, 2015 — 11:01 am. GeoMinds: Last Words On CES 2015: WOW, IoT, WHA? Kinetic’s Anna Griggs. The Consumer Electronics Show. But instead How do you make a wearable computing device people actually WANT to wear? What does it look like? What does it do? The conversation around these devices is shifting from Can we?
geomarketing.com
Independent Optometrists Fall Behind Larger Chains In Digital Presence |
http://www.geomarketing.com/independent-optometrists-fall-behind-larger-chains-in-digital-presence
Independent Optometrists Fall Behind Larger Chains In Digital Presence. But they may make up for it by making greater use of location data, says Buzzboard. August 6, 2015 — 1:30 pm. Independent Optometrists Fall Behind Larger Chains In Digital Presence. More than half of local optometry operations do not have any sort of mobile or digital presence – and that’s a problem, says a new report from Buzzboard. But they do have a lead in location data usage. It’s really too bad since there are so many really go...
geomarketing.com
Geo-Data Is No Longer Just A Targeting Tool; It's An 'Understanding' Instrument |
http://www.geomarketing.com/geo-data-is-no-longer-just-a-targeting-tool-its-an-understanding-instrument
Geo-Data Is No Longer Just A Targeting Tool; It’s An ‘Understanding’ Instrument. Location-specialist PlaceIQ has been looking beyond mobile and beyond geo-fencing strategies as it charts its growth plan. June 2, 2014 — 3:25 pm. Geo-Data Is No Longer Just A Targeting Tool; It’s An ‘Understanding’ Instrument. PlaceIQ CEO Duncan McCall. Sooner than later, all advertising will include some form of location-based data, contends PlaceIQ. Who does PlaceIQ primarily serve? If so, how? PlaceIQ works with over 40 ...
geomarketing.com
OpenTable Hits The Road With Regional Vacation Guides |
http://www.geomarketing.com/opentable-hits-the-road-with-regional-vacation-guides
OpenTable Hits The Road With Regional Vacation Guides. In a continuing effort to ‘enhance the dining experience’ way before, during, and after a meal, the reservations platform wants to plan the rest of your summer via social media. August 7, 2015 — 3:47 pm. OpenTable Hits The Road With Regional Vacation Guides. OpenTable’s southern road trip guide. In its bid to become more than just provide quick, on-demand local restaurant reservations, OpenTable. Or click like on the company’s Facebook. Its rewards p...
geomarketing.com
GeoMinds: The On-Demand Revolution is Just Down the Road |
http://www.geomarketing.com/geominds-the-on-demand-revolution-is-just-down-the-road
GeoMinds: The On-Demand Revolution is Just Down the Road. Location, personalization, and responsiveness are what matters, writes GPShopper CEO Alex Muller. February 27, 2015 — 10:01 am. GeoMinds: The On-Demand Revolution is Just Down the Road. GPShopper’s Alex Muller. The arrival of location-aware mobile applications such as Uber. Though over 90 percent of shopping is still done in-store, you’ll see retailers looking to drive location-based demand with these applications as well. High demand products...
geomarketing.com
As Location-Ads Become More Popular, Targeting Accuracy Suffers |
http://www.geomarketing.com/as-location-ads-become-more-popular-targeting-accuracy-suffers
As Location-Ads Become More Popular, Targeting Accuracy Suffers. How precise is the location data connecting mobile ads and consumers? Not very, it seems. Thinknear is starting to keep score. May 28, 2014 — 12:02 pm. As Location-Ads Become More Popular, Targeting Accuracy Suffers. Thinknear GM Eli Portnoy. From hyperlocal mobile ad net, Thinknear. In terms of giving marketers better visibility into the effectiveness of the ge0-data used on their campaigns, accuracy is measured on scale of 0-to-100 points...
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