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About - Zumobi

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Video's Leading Role in the Mobile Revolution. Seven years into the mobile revolution, and it has shown no signs of slowing down. In fact, the use of mobile has continually grown year over year, with a 58 percent increase in 2015 alone.…. Shoppable Content Transforms Mobile Shopping Behavior. In 1997, Bill Gates famously said content is king. Now, almost 20 years later, the digital marketing world is still scrambling to fulfill this promise, as it shifts its focus to what consumers really want…. Mobile c...

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Solutions - Zumobi

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Users to increase brand loyalty. Mobile Session Times. Users to entice them to participate and take action. Like Share Recommend. Users to create new. Revenue streams. Purchase Download. Get Started with Zbi. Utilize your existing brand content from videos, blogs, news feeds, social media channels and more in the Content Hub or Microzine experience. Keep consumers engaged and increase their mobile visits by presenting personalized mobile content marketing. Create a Customer Connection.

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5 Steps to Kickstart Your Mobile Content Marketing Strategy - Zumobi

http://www.zumobi.com/newsroom/5-steps-to-kickstart-your-mobile-content-marketing-strategy

5 Steps to Kickstart Your Mobile Content Marketing Strategy. In today’s digital era, branded apps from leading banks to the most popular airlines have hundreds of thousands, if not millions, of opted-in consumers. In 2014, Chase reported having 17.2 million active mobile app users and TripAdvisor, which owns multiple apps including TripAdvisor, City Guides, SeatGuru, Jetsetter, and GateGuru reported that their mobile apps have reached a staggering 82 million users. Gone are the days of 60-minute TV shows...

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Content Marketing to the Mobile Phone - Zumobi

http://www.zumobi.com/newsroom/zumobi-mobile-content-marketing-chief-marketer

Content Marketing to the Mobile Phone. Through strategic mobile content marketing efforts, marketers have a unique opportunity to interact and engage with targeted audiences in a highly personalized way. Content marketing is all about individualized communication with an authentic approach to building consumer engagement and trust. Why not deliver that individual content to the connected consumer’s most beloved device? Personalize, Personalize, Personalize. Data = Unique Customer Connections. Learn more ...

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Zbi Platform - Zumobi

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The Zbi Platform integrates an advanced publishing engine together with a robust web-based command center to deliver a rich content marketing experience to your mobile audience for the first time. That is optimized for mobile scale. Personalization based on Content Affinity. Optimize your Google search. Results by providing in-app content. Easily track and optimize. All of your mobile content. Get Started. Learn more. Sign up for our newsletter. We’ll keep you in the loop. Thanks for signing up!

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Newsroom - Zumobi

http://www.zumobi.com/newsroom

Video's Leading Role in the Mobile Revolution. Shoppable Content Transforms Mobile Shopping Behavior. Shoppable Content Is Causing A Major Disruption In Retail. Top 4 tips for a strong video strategy. Expert: Why video needs more attention. Zumobi Named as One of Seattle's Top Companies to Work For - 4 Years and Counting. Zumobi Expands New York Office and Appoints Former Conde Nast Executive John McCormick as VP of Sales East. Zumobi Presents with IBM at IAB Mobile Marketplace Conference. Page 1 of 12.

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Why Mobile Is Content Marketing's Missing Link - Zumobi

http://www.zumobi.com/newsroom/why-mobile-is-content-marketings-missing-link

Why Mobile Is Content Marketing's Missing Link. It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Brands are investing in original content, but could they be overlooking the ideal channel for distributing it? Marla Schimke, vice president of Marketing with mobile content marketing company Zumobi, believes that many digital marketers aren't currently taking advantage of mobile ...

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How to Maximize Your Content Marketing Strategy - Zumobi

http://www.zumobi.com/newsroom/how-to-maximize-your-content-marketing-strategy

How to Maximize Your Content Marketing Strategy. Content marketing is all about brand engagement and connecting with consumers, whereas many forms of traditional advertising promote products, deals or promotions. The latter is much more of a one-dimensional approach, says one expert. Kristina: Unlike many traditional forms of advertising, how does content marketing humanize the user experience? Kristina: How and why are consumers increasingly becoming open to receiving personalized content? Marla: Mobile...

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Why Mobile First Means Content First In 2015 - Zumobi

http://www.zumobi.com/newsroom/why-mobile-first-means-content-first-in-2015

Why Mobile First Means Content First In 2015. Consumer consumption of content has undergone a revolution because of mobile. As a result, brands must develop and maintain personalized relationships with their target audiences. The mobile platform bridges the physical and digital worlds by providing access to desired content during every hour of every day and every night. According to Nielson research, U.S. adults spend nearly two full days per month using apps or Web browsers on their phones. Quickly that...