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Logo Theory: How Branding Design Really Works

A Branding Book Like No Other. Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years. There principles of identity design that don't change, principles that transcend fad and fashion. There only four different kinds of corporate identity concepts. Learn how that can help generate more and better identity concepts. Avoid the Seven Deadly Sins of Logo Design. Or it costs more t...

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Logo Theory: How Branding Design Really Works | logotheorybook.com Reviews

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A Branding Book Like No Other. Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years. There principles of identity design that don't change, principles that transcend fad and fashion. There only four different kinds of corporate identity concepts. Learn how that can help generate more and better identity concepts. Avoid the Seven Deadly Sins of Logo Design. Or it costs more t...

<META> KEYWORDS

1 table of contents

2 samples

3 about the author

4 speaking engagements

5 media room

6 michael's other websites

7 248 illustrations

8 elfstone press

9 logos corporate activity

10 logos corporate ideals

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table of contents,samples,about the author,speaking engagements,media room,michael's other websites,248 illustrations,elfstone press,logos corporate activity,logos corporate ideals,logos corporate name,logos abstract,logos wordmarks,logos monograms,logos

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Logo Theory: How Branding Design Really Works | logotheorybook.com Reviews

https://logotheorybook.com

A Branding Book Like No Other. Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years. There principles of identity design that don't change, principles that transcend fad and fashion. There only four different kinds of corporate identity concepts. Learn how that can help generate more and better identity concepts. Avoid the Seven Deadly Sins of Logo Design. Or it costs more t...

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logotheorybook.com

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Logo Theory: How Branding Design Really Works

http://logotheorybook.com/media.html

Bio: A. Michael Shumate. Michael's speaker's one sheet. Possible Speaking or Teaching Segments. Identity designs by a. Michael shumate. Logo Theory: Book Materials. Logo Theory: Table of contents. Free download of "Logo Theory" complete book for ibooks. Free download of "Logo Theory" complete book for kindle. Success in the Arts: Book Materials. Success in the arts: flyer. Success in the arts: news release. From Amazon.com click here. From BarnesAndNoble.com click here.

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Logo Theory: How Branding Design Really Works

http://logotheorybook.com/speaking.html

The Grand Poobah Speaks. Known to thousands as the Grand Poobah for his humourous and self-effacing teaching style, Michael Shumate is a logical but dynamic public speaker and pragmatic design evangelist on what he calls the Core Principles of Branding Design. Michael can and does give keynote addresses, but the best plan is for him give his half-day workshop (four 50 minute sessions). They cost the same. Michael's teaching is all content, no Rah! How to Reduce Costs. That there are principles of identit...

3

Logo Theory: How Branding Design Really Works

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I have always had many artistic interests. Here are websites featuring my various creative services.

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Logo Theory: How Branding Design Really Works

http://logotheorybook.com/index.html

A Branding Book Like No Other. Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years. There principles of identity design that don't change, principles that transcend fad and fashion. There only four different kinds of corporate identity concepts. Learn how that can help generate more and better identity concepts. Avoid the Seven Deadly Sins of Logo Design. Or it costs more t...

5

Logo Theory: How Branding Design Really Works

http://logotheorybook.com/contents.html

Chapter One: Foundational Principles of Graphic Design. Section 1: Professional, Prima Donna or Artsy-Fartsy? Section 2: Bedrock Principles. Section 3: What is the Purpose of Graphic Design? Section 4: Form Follows? Section 5: Basic Principles of Design. Section 6: Legibility and Contrast. Section 7: Color and Contrast. Section 8: The Doctrine of Coincide or Contrast. Chapter Two: Branding Fundamentals. Section 9: A brief Overview of Branding History. Section 10: Evolution of Some High Profile Identities.

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The Creative Services of A. Michael Shumate

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I have always had many artistic interests. Here are websites featuring my various creative services.

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The Creative Services of A. Michael Shumate

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I have always had many artistic interests. Here are websites featuring my various creative services.

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The Creative Services of A. Michael Shumate

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I have always had many artistic interests. Here are websites featuring my various creative services.

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The Creative Services of A. Michael Shumate

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I have always had many artistic interests. Here are websites featuring my various creative services.

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The Creative Services of A. Michael Shumate

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I have always had many artistic interests. Here are websites featuring my various creative services.

grand-poobah.com

The Creative Services of A. Michael Shumate

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I have always had many artistic interests. Here are websites featuring my various creative services.

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logotheorybook.com

Logo Theory: How Branding Design Really Works

A Branding Book Like No Other. Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years. There principles of identity design that don't change, principles that transcend fad and fashion. There only four different kinds of corporate identity concepts. Learn how that can help generate more and better identity concepts. Avoid the Seven Deadly Sins of Logo Design. Or it costs more t...

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