loopconsulting.blogspot.com
Loop's eMarketing Spot: November 2005
http://loopconsulting.blogspot.com/2005_11_01_archive.html
Designing eNewsletters For Previewing in Outlook. This is a great article by Loren McDonald. Designing Emails For the Preview Pane and Disabled Images. It is based on survey findings done to study how email recipients use the preview pane of their Outlook and Lotus Notes. I went through the article and it's worth reading. If you are time constrained, I extracted the bullet points that I thought were the most relevant to eNewsletter marketing. More than 9 of 10 email users have. Access to a preview pane.
loopconsulting.blogspot.com
Loop's eMarketing Spot: September 2005
http://loopconsulting.blogspot.com/2005_09_01_archive.html
About Aversion To Advice. When it comes to writing enewsletters, it seems that everyone feels qualified to say how they should be done. We must confess that it bothers us more than a little that we write letters that apply the basic rules for attracting and retaining readers, yet sometimes find our way of doing it being overruled. We recommend writing letters that have a conversational tone. The idea is to have the reader feel that it is a personal message, not an advertisement. Web logs are such close c...
loopconsulting.blogspot.com
Loop's eMarketing Spot: December 2005
http://loopconsulting.blogspot.com/2005_12_01_archive.html
Blogs - Frequency Makes The Difference. In essence, a blog can be very much like an eNewsletter. So, why bother with running a blog? One reason is frequency of publishing. Most newsletters are issued monthly. Blogs are usually updated at least once a week, sometimes daily. That means that new postings are added to the blog on a frequency that attracts interested readers to become continuous visitors. This can develop a strong bond between the publisher and the readers. Do we practice what we preach?
loopconsulting.blogspot.com
Loop's eMarketing Spot: January 2006
http://loopconsulting.blogspot.com/2006_01_01_archive.html
How Are They Receiving Your eNewsletters? In the enewsletters we produce there is a note at the top that says. If you can't see the images below click here. Those who do so will be able to read the text even though they cannot get the graphics. Why don't they get the graphics? In addition to having the text option link to deal with this situation, there is a design issue here. Enewsletters can be designed so that, even if the recipient can't see graphics, the letter will still be readable. There are thos...
loopconsulting.blogspot.com
Loop's eMarketing Spot: Online Communications Tools Map
http://loopconsulting.blogspot.com/2008/09/online-communications-tools-map.html
Online Communications Tools Map. This is a great visual model of the conduits to conversation. As marketers, we should be aware that our clients are engaging with all of these tools on and offline to communicate with friends, research products and services and much more. These tools shape the way we interact, how we interact with others and how new information is organized. Brian Solis, Principal of FutureWorks. Marcos J. Menendez. Labels: integrated online marketing. Marcos J. Menendez.
loopconsulting.blogspot.com
Loop's eMarketing Spot: June 2005
http://loopconsulting.blogspot.com/2005_06_01_archive.html
ENewsletters - Paper Newsletters On Hormones. A lot people equate enewsletters with printed newsletters. They think that both are about the same, but we say uh, uh. They are quite different vehicles. It is like the difference between Shaq O'neal and Michael Jackson. They both can attract attention, but Shaq is the one who has the power to deliver. Where is the power in enewsletters? But a big part of that power is the timeliness and immediacy of newsletters. They weren't written weeks ago and sent th...
loopconsulting.blogspot.com
Loop's eMarketing Spot: Voices for Children to Partner with Loop Consulting Group
http://loopconsulting.blogspot.com/2008/06/voices-for-children-to-partner-with.html
Voices for Children to Partner with Loop Consulting Group. Children’s Advocacy Group Hopes to Raise Funds, Awareness. June 19, 2008:. Voices For Children Foundation. Has selected Loop Consulting Group as their integrated marketing communications partner, in charge of their online communications and rebranding efforts. Voices For Children Foundation ( http:/ www.voices4.org/. Is responsible for raising funds to support Miami-Dade’s Guardian Ad Litem (GAL) Program. We’re very excited about the ambitious pl...
loopconsulting.blogspot.com
Loop's eMarketing Spot: Drive-Thru: Online Marketing Essentials Seminar- Sept. 18th- Rizt-Carlton Coconut Grove, Miami
http://loopconsulting.blogspot.com/2008/08/drive-thru-online-marketing-essentials.html
Drive-Thru: Online Marketing Essentials Seminar- Sept. 18th- Rizt-Carlton Coconut Grove, Miami. A breakfast meeting, designed as a "get in, get out" mini-seminar on what every online marketing and communications manager should know. We will talk about the tools and tactics currently in use, and their performance for online marketing and communications. What are the 3 things you should do to make sure your website is found by search engines. The top 5 SEO. Myths and how to avoid them. How to get started?
loopconsulting.blogspot.com
Loop's eMarketing Spot: May 2005
http://loopconsulting.blogspot.com/2005_05_01_archive.html
Your Greatest Challenge - Continuity of Publication. Before I joined with Marcos I was doing newsletters for advertising agencies. These were sent to prospect lists and were intended to be issued monthly. Obviously, ad agencies have writers in-house. So, why would they hire an outside party to write these letters? The moral: Be realistic about what you will be able to do yourself. And don't feel guilty if you send it outside. The objective is achieved - the letters go out and good things come back. One o...