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Lorenzo Corbo - Free thoughts about marketing, communications and positioning.

Free thoughts about marketing, communications and positioning.

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Lorenzo Corbo - Free thoughts about marketing, communications and positioning. | lorenzocorbo.com Reviews
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Free thoughts about marketing, communications and positioning.
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2 august 2
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4 communication
5 political communication
6 social media
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10 emotional branding
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lorenzo corbo,august 2,september 23,communication,political communication,social media,share,september 11,advertising,emotional branding,marketing,positioning,web design,web marketing,why native,who washes whiter,boycottstupidity,social,february 27
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Lorenzo Corbo - Free thoughts about marketing, communications and positioning. | lorenzocorbo.com Reviews

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Free thoughts about marketing, communications and positioning.

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1

If a Brand touch consumers, it isn't rape threat but love!

http://lorenzocorbo.com/en/brands-touch-consumers-isnt-rape-threat

Free thoughts about marketing, communications and positioning. Touching your consumers is not sexual harassment! Branding your business is no longer limited to slapping your logo on some pens and mouse pads and handing them out at the latest convention. Forward thinking companies are turning to emotional branding to get their message across and to strengthen their relationships with customers. What is your brand image? Do your products offer your customers freedom, like Harley Davidson. Once you have dec...

2

Wrong way with socials? Get turned around quick!

http://lorenzocorbo.com/en/wrong-way-social-u-turn-fine-lesser-two-evils

Free thoughts about marketing, communications and positioning. Wrong way with social? U-turn, a fine is the lesser of two evils. Nearly every company (large or small) is using social media these days. But how many businesses are really doing it right? Too many treat this new marketing channel as if it were just another traditional marketing tool. They are blindly jumping on the social media bandwagon. Unfortunately, they are headed in the wrong direction. Wrong way: full court press for sales. By teachin...

3

Lorenzo Corbo - Free thoughts about marketing, communications and positioning.

http://lorenzocorbo.com/it

Free thoughts about marketing, communications and positioning. Logo, se lo spieghi troppo è #Logorroico. Intelligente come un pesce rosso. 8220;Sei intelligente come un pesce rosso.” Finiremo per sentircelo dire e non sarà un’offesa. Tralasciando quelli che, come sarà capitato a molti, sono stati traghettati da Caronte nelle più buie tubature dei sistemi fognari, presto i pesci rossi, potrebbero sopraffarci! The White House Republican Social Prediction. Si può indovinare un candidato vincente dai social?

4

Marketing Archives - Lorenzo Corbo

http://lorenzocorbo.com/en/category/marketing-en

Free thoughts about marketing, communications and positioning. When was the last time you made your customers feel something? Find a positioning, not a position. Browse a few ad agency websites and you’ll soon start to see it for yourself; their pages are filled with bland marketing copy which reads almost exactly the same from site to site. It’s no wonder that…. Native Advertising, Augh! Native Advertising is cool, it sounds good, but what it is? Have you ever compared different detergents? Who washes w...

5

Who washes whiter? - Lorenzo Corbo

http://lorenzocorbo.com/en/who-washes-whiter

Free thoughts about marketing, communications and positioning. Have you ever compared different detergents? Who washes whiter is the same question that adv agencies’s customers asks. Why? Because agencies are exactly like detergents. Same white, same chemical elements, similar pack, different price. So, how choose a detergent? And yet, I should pick the one that washes better. You know the pack of detergents? Are or not dramatically all too similar? This is perhaps the easiest argument, if you bombed all...

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Free thoughts about marketing, communications and positioning. The White House Republican Social Prediction. Can you predict who will be the winning candidate from social media? When was the last time you made your customers feel something? Find a positioning, not a position. Browse a few ad agency websites and you’ll soon start to see it for yourself; their pages are filled with bland marketing copy which reads almost exactly the same from site to site. It’s no wonder that. Native Advertising, Augh!

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