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The IT market differs substantially from other sectors. The products and services offered are usually quite complex. And the businesses themselves operate in a cloud of cross-border partners. VARs, suppliers and consultants are in a constant state of flux. These factors ask for an experienced partner in communications who understands what your company is about and can capitalise on new developments. The next big thing or merely one of the many hypes? Click to check the News!

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LothExpertise | loth.biz Reviews

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The IT market differs substantially from other sectors. The products and services offered are usually quite complex. And the businesses themselves operate in a cloud of cross-border partners. VARs, suppliers and consultants are in a constant state of flux. These factors ask for an experienced partner in communications who understands what your company is about and can capitalise on new developments. The next big thing or merely one of the many hypes? Click to check the News!

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1 start

2 writing

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8 corporate media

9 press releases

10 expertise

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LothExpertise | loth.biz Reviews

https://loth.biz

The IT market differs substantially from other sectors. The products and services offered are usually quite complex. And the businesses themselves operate in a cloud of cross-border partners. VARs, suppliers and consultants are in a constant state of flux. These factors ask for an experienced partner in communications who understands what your company is about and can capitalise on new developments. The next big thing or merely one of the many hypes? Click to check the News!

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loth.biz

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LothPRApproach

http://www.loth.biz/lothprapproach.html

Press Relationship Management is about customer intimacy. But who's the customer here? Of course as a client you will benefit of. A first class treatment. However, press should come first. If I think it is necessary, I shall say no to actions that will not provide proper results or that will endanger the carefully established profile of your company with the press. As a one man band. In a strong network I simply cannot and will not put too much effort in things that are of secondary importance. Resul...

2

Index

http://www.loth.biz/indexa.html

Explaining high-tech to stakeholders: press, management, advisors, analysts, users and personnel. This means: getting the message across. Online, in print and in real life. If your business is techie, like in Information Technology (IT), I can help you out. With more than twenty years of experience I am one of the more senior high-tech communications specialists in The Netherlands. And ERP. I am especially familiar with topics such as implementation, use and management of new technology.

3

LothPRProof

http://www.loth.biz/lothprproof.html

During the past 15 years my former agency Loth Associates and myself have acted as European PR consultants in The Netherlands and Benelux for leading organizations such as:. Click to check the News!

4

LothWritingMethod

http://www.loth.biz/lothwritingmetho.html

Quality pays for itself. From experience I know the importance of managing the creative process well. Both you as a client and I as copywriter do not know at the beginning of an assignment what the outcome will be. We both have formed an idea of the intended result. If these ideas remain apart the greater the chance of irritation or even frustration. Depending on the nature of the project I prefer to invest time in a good debriefing, formulating the copy platform and tuning to the desired tone of voice.

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LothWritingProducts

http://www.loth.biz/lothwritingprodu.html

I provide you with concepts, advise you on the most suitable medium, interview people and take care of copywriting as well as editing. I produce content for a wide variety of publications and channels. I combine a creative approach and extensive knowledge of business language, technical jargon and high-tech products, with a perfect command of the Dutch language and good writing skills in English. Questions and Answers documents. Click to check the News!

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The IT market differs substantially from other sectors. The products and services offered are usually quite complex. And the businesses themselves operate in a cloud of cross-border partners. VARs, suppliers and consultants are in a constant state of flux. These factors ask for an experienced partner in communications who understands what your company is about and can capitalise on new developments. The next big thing or merely one of the many hypes? Click to check the News!

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