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Lucid Health Website - Home

Lucid Health is a full-service, custom marketing research firm. We specialize in the health space–from pharma, to biotech, to payer, and beyond. We are fact-based consultants with a broad range of qualitative and quantitative research capabilities that will enable you to make better-informed decisions. Learn more about the key ways in which we set ourselves apart. 2018 Lucid Health, Inc.

http://www.lucid-health.com/

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Lucid Health Website - Home | lucid-health.com Reviews

https://lucid-health.com

Lucid Health is a full-service, custom marketing research firm. We specialize in the health space–from pharma, to biotech, to payer, and beyond. We are fact-based consultants with a broad range of qualitative and quantitative research capabilities that will enable you to make better-informed decisions. Learn more about the key ways in which we set ourselves apart. 2018 Lucid Health, Inc.

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Lucid Health Website - Our Quantitative Methods

http://www.lucid-health.com/expertise/quantitative-methods/our-quantitative-methods

A few examples of our quantitative techniques:. Quantifying product demand based on different feature sets of the product of interest and/or competitors, understanding the value of individual product features (e.g., for pre-launch products, provide direction on the value of different clinical trial endpoints). Identifying key targets and market understanding, pre- and post-launch. To identify the best segmentation scheme, Lucid Health focuses on answering three core questions for each segment:. Additiona...

2

Lucid Health Website - Qualitative Methods

http://www.lucid-health.com/expertise/qualitative-methods

One of qualitative research’s greatest strengths is its flexibility. In both design and execution (e.g., using learnings from earlier interviews to inform or modify the later interviews). Given this flexibility, qualitative research can be used for everything from soft exploration or discovery research using projective techniques to the hard tactical research of taking a final, confirmatory look at a concept or sales aid before its launch. Learn about our specific qualitative techniques.

3

Lucid Health Website - Services

http://www.lucid-health.com/services

Lucid Health's research capabilities span qualitative and quantitative methods. And, with either methodology, our philosophy is the same. We are fact-based consultants who provide straightforward, clear answers to your objectives. With qualitative research, we sift through our notes and transcripts to pare away the clutter and common thought to focus in on what you’re looking for—the insightful nuggets. Concise findings that address the objectives directly, and. 2016 Lucid Health, Inc.

4

Lucid Health Website - Expertise

http://www.lucid-health.com/expertise

Lucid Health has extensive experience across a broad range of research methods,. Conducting research both domestically and internationally. As custom research consultants, we design research using the methodology or methodologies that are best suited to address the specific business objectives. We have extensive experience interviewing the following respondent types:. MCO Medical and Pharmacy Directors. Executives, Benefits/HR Managers. Learn about our qualitative methods. 2016 Lucid Health, Inc.

5

Lucid Health Website - Data Quality

http://www.lucid-health.com/expertise/quantitative-methods/data-quality

Our Commitment to Data Quality. Questionnaire pretesting is a Lucid Health standard. While some firms view pretesting largely as a confirmatory exercise (if they do it at all), we see pretesting as an opportunity for exploration. Pretesting allows us to turn good questionnaires into great ones, and to uncover and incorporate the nuances and nuggets absent from initial drafts. Then, once a study is in field, we identify and remove questionable respondents who fail our quality checks; these checks include:.

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Lucid Health Website - Home

Lucid Health is a full-service, custom marketing research firm. We specialize in the health space–from pharma, to biotech, to payer, and beyond. We are fact-based consultants with a broad range of qualitative and quantitative research capabilities that will enable you to make better-informed decisions. Learn more about the key ways in which we set ourselves apart. 2018 Lucid Health, Inc.

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