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Strategically SpeakingThoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights.
http://lucidblend.blogspot.com/
Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights.
http://lucidblend.blogspot.com/
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https://lucidblend.blogspot.com
Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights.
lucidblend.blogspot.com
Strategically Speaking: November 2011
http://lucidblend.blogspot.com/2011_11_01_archive.html
Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights. Monday, November 21, 2011. Measuring Content Engagement with Share of Choice. So I've been working on and refining my perspective around social media measurement for the past five years and I feel that I've been exposed to or heard the vast majority of ideas around metrics. Recently though while at Pivot. I heard something new that stuck with me. The concept is "share of choice". Saturday, November 19, 2011. Onlin...
Strategically Speaking: Measurement & Reporting: How much budget should I allocate?
http://lucidblend.blogspot.com/2012/01/measurement-reporting-how-much-budget.html
Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights. Wednesday, January 25, 2012. Measurement and Reporting: How much budget should I allocate? However unlike other more established business disciplines, marketing and advertising measurement best practices are still being formed. So how do you determine how much budget to allocate to the measurement of your programs? How much is “normal” to invest in measurement and reporting? For starters, you need a minimum level ...
Strategically Speaking: Social Business, it's time to digitally transform your brand
http://lucidblend.blogspot.com/2011/12/social-business-its-time-to-digitally.html
Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights. Saturday, December 31, 2011. Social Business, it's time to digitally transform your brand. When one of the biggest global management consulting firms decides to build a social business consulting practice, you know that big business is taking notice and asking for help. In a recent blog post Mark Fidelman. Subscribe to: Post Comments (Atom). View my complete profile. Sites and social properties.
Strategically Speaking: August 2007
http://lucidblend.blogspot.com/2007_08_01_archive.html
Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights. Tuesday, August 28, 2007. Build Your Brand Tool from HP. This is an interesting tool.all flash of course.but it has tools and storytelling combined. Thursday, August 9, 2007. A successful creative campaign by Toshiba, worth a look:. Http:/ www.xario.toshiba.com/. Write-up on B2B available here:. Http:/ btobonline.com/apps/pbcs.dll/article? Subscribe to: Posts (Atom). View my complete profile.
Strategically Speaking: Social Media Strategy Fundamentals, Social Business and the Digital Agency Client Relationship
http://lucidblend.blogspot.com/2012/01/social-media-strategy-fundamentals.html
Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights. Tuesday, January 10, 2012. Social Media Strategy Fundamentals, Social Business and the Digital Agency Client Relationship. The Transformation to Social Business. Social media has become an integral component of the modern marketing mix. And social as a channel for communication, innovation and customer service has the opportunity to transform how brands conduct business. Social media will only amplify the truth ab...
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Strategically Speaking
Thoughts on Digital Strategy, Social Business, Marketing Innovation, and Customer Insights. Wednesday, January 25, 2012. Measurement and Reporting: How much budget should I allocate? However unlike other more established business disciplines, marketing and advertising measurement best practices are still being formed. So how do you determine how much budget to allocate to the measurement of your programs? How much is “normal” to invest in measurement and reporting? For starters, you need a minimum level ...
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