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LW Marketworks - Veterinary Practice Marketing Tips

LW Marketworks - Veterinary Practice Marketing Tips. Wednesday, September 17, 2014. Avoid trivializing a pet’s exam with incomplete medical reports. Medical reports are one of, if not THE most important piece of communication that pet owners receive from a practice. This report has the ability to do many things, including:. Raise client awareness about potential health issues. Demonstrate the thoroughness (i.e., VALUE) of the exam. Identify health concerns / areas that need to be monitored. Additional te...

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LW Marketworks - Veterinary Practice Marketing Tips. Wednesday, September 17, 2014. Avoid trivializing a pet’s exam with incomplete medical reports. Medical reports are one of, if not THE most important piece of communication that pet owners receive from a practice. This report has the ability to do many things, including:. Raise client awareness about potential health issues. Demonstrate the thoroughness (i.e., VALUE) of the exam. Identify health concerns / areas that need to be monitored. Additional te...

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diet and nutrition,activity and exercise,posted by,lindaw,no comments,email this,blogthis,share to twitter,share to facebook,share to pinterest,email lindaw@lwmarketworks com,primary,secondary,slowed growth,why clients left,market segment analysis,follow

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LW Marketworks - Veterinary Practice Marketing Tips | lwmarketworks.blogspot.com Reviews

https://lwmarketworks.blogspot.com

LW Marketworks - Veterinary Practice Marketing Tips. Wednesday, September 17, 2014. Avoid trivializing a pet’s exam with incomplete medical reports. Medical reports are one of, if not THE most important piece of communication that pet owners receive from a practice. This report has the ability to do many things, including:. Raise client awareness about potential health issues. Demonstrate the thoroughness (i.e., VALUE) of the exam. Identify health concerns / areas that need to be monitored. Additional te...

INTERNAL PAGES

lwmarketworks.blogspot.com

1

LW Marketworks - Veterinary Practice Marketing Tips: Would You Ever Treat a Pet Without a Diagnosis? Then Why Would you Do Marketing Without One?

http://www.lwmarketworks.blogspot.com/2013/11/would-you-ever-treat-pet-without.html

LW Marketworks - Veterinary Practice Marketing Tips. Tuesday, November 19, 2013. Would You Ever Treat a Pet Without a Diagnosis? Then Why Would you Do Marketing Without One? The first step in treating any pet is the diagnosis. What is causing any visible symptoms? What are the underlying reasons that the pet is behaving a certain way? What do we need to treat? And how are we going to treat it? Additionally, you would be wasting time and risking the health and wellbeing of the animal. True? In the case of...

2

LW Marketworks - Veterinary Practice Marketing Tips: Marketing has to be an “inside job.”

http://www.lwmarketworks.blogspot.com/2014/02/marketing-has-to-be-inside-job.html

LW Marketworks - Veterinary Practice Marketing Tips. Wednesday, February 12, 2014. Marketing has to be an “inside job.”. When veterinary practices talk about marketing, I frequently hear them say something like, “We are looking for someone to ‘do’ marketing for us.” Or, “So and so ‘does’ our marketing for us.”. Practices that embrace marketing are making a commitment to:. Being market driven, i.e, CARING about the local community and identifying its needs. Being proactive – and looking out for clie...

3

LW Marketworks - Veterinary Practice Marketing Tips: Attracting & retaining clients: the difference between Promotion & Marketing

http://www.lwmarketworks.blogspot.com/2014/02/attracting-retaining-clients-difference.html

LW Marketworks - Veterinary Practice Marketing Tips. Wednesday, February 19, 2014. Attracting and retaining clients: the difference between Promotion and Marketing. A recent Linked In post about National Pet Dental Health Month shared an idea for a dental promotion. The promotion apparently asked clients to send in pet pictures. The person making the post remarked that the practice already received seven email pictures in only 2 hours! Who are the best targets? What are clients’ resistance points? How ca...

4

LW Marketworks - Veterinary Practice Marketing Tips: Should practices be concerned about low-cost Spay/Neuter?

http://www.lwmarketworks.blogspot.com/2014/04/should-practices-be-concerned-about-low.html

LW Marketworks - Veterinary Practice Marketing Tips. Thursday, April 10, 2014. Should practices be concerned about low-cost Spay/Neuter? A neuter for $30. A spay for $50. Plus two for one deals. Should veterinary practices be concerned by the growing number of low-cost S/N clinics? We don’t think so. Here’s why:. 1 Pet owners who cannot afford spay / neuter services at a conventional veterinary clinic – and are seeking reduced-cost services - are probably not your primary market. Remember that ...2 Pet o...

5

LW Marketworks - Veterinary Practice Marketing Tips: Veterinary marketing starts with determining what you are selling

http://www.lwmarketworks.blogspot.com/2014/01/veterinary-marketing-starts-with.html

LW Marketworks - Veterinary Practice Marketing Tips. Thursday, January 9, 2014. Veterinary marketing starts with determining what you are selling. Somehow, somewhere, someone got the idea that marketing is about “getting your name out there” and pushing out messages via mainstream and/or social media. While yes – such forms of PROMOTION DO have a place as part of a marketing plan - alone, they are NOT marketing. This is called stimulating. Know its market – SEGMENTING. Develop the type of practice that w...

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Veterinary Practice Services

http://www.lwmarketworks.com/veterinarypracticeservices.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. How do we work with veterinary practices? In some cases, we are asked to be a. Or provide an outside perspective on existing marketing efforts. Other times, we are asking to implement specific marketing projects. Marketing assistance and services.

lwmarketworks.com

Target your services and messages to a particular group or market segment.

http://www.lwmarketworks.com/barking.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. 1 Opportunities for practice growth Avoid barking up the wrong tree. Trying to simply get more clients Is NOT the way. To grow a practice. How to spot opportunity? It’s easy. Look for:. Trends that represent NEEDS for pet owners. What do local t...

lwmarketworks.com

We work with a variety of veterinary and pet-related services in three main areas

http://www.lwmarketworks.com/clientsserved.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. Small animal veterinary practice. Practice repositioning and transition into new hospital. Veterinary neurology specialty center. Marketing to referring DVMs; practice identity as a regional center. Multi-area specialty center and ER. J M Maixne...

lwmarketworks.com

Remember, marketing includes services, service delivery, positioning, pricing and promotion.

http://www.lwmarketworks.com/budgeting.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. How do you know how much to spend on marketing? Remember, marketing includes:. Services (or products) - Is what you offer compelling enough to connect with different pet owner segments and set your practice apart from the competition? Determine ...

lwmarketworks.com

Marketing a veterinary practice involves every aspect of service development and service delivery.

http://www.lwmarketworks.com/marketingservices.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. Practices request our guidance and services in three main ways:. To act as a sounding board providing an outside perspective on existing marketing efforts. To implement specific marketing programs or projects. Mystery shops (phone and on-site).

lwmarketworks.com

Marketing a veterinary practice involves every aspect of service development and service delivery.

http://www.lwmarketworks.com/veterinarycommunication.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. How do we work with veterinary practices? In some cases, we are asked to be a. Or provide an outside perspective on existing marketing efforts. Other times, we are asking to implement specific marketing projects. Client education / information.

lwmarketworks.com

Stay in front of clients by becoming a TRUSTED and VALUABLE resource.

http://www.lwmarketworks.com/territory.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. 3 Understanding Pet Owners Get them eating out of your hand. Marketing starts with LISTENING. Companies that take the time to understand, listen to and gather INSIGHTS from customers / clients have a leg up over anyone else. Simply by LISTENING,.

lwmarketworks.com

Veterinary Marketplace - Analysis & Segmentation

http://www.lwmarketworks.com/veterinarymarketplace.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. How do we work with veterinary practices? In some cases, we are asked to be a. Or provide an outside perspective on existing marketing efforts. Other times, we are asking to implement specific marketing projects. Marketing assistance and services.

lwmarketworks.com

LW Marketworks is a contributor to both veterinary and pet-related publications. See sample articles below.

http://www.lwmarketworks.com/inthenews.htm

Working with veterinary practices around the US. Based in southeast Michigan. 1 Opportunities for practice growth. Avoid barking up the wrong tree. Know WHO you are sniffing at. 3 Understand pet owners. Get them eating out of your hand. 4 Create meaningful value. See additional marketing perspectives in the following presentations and articles. Pdf’s of presentations can be requested by emailing. See all articles at www.dvm360.com. Or click on the article to open a pdf. Prop Up Your Sagging Middle. Q How...

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Our Services ▼. LW Marketing provides design, print and marketing services for small and medium sized businesses, specialising in the Financial Services sector. Whether you need advice on the best way to market your business, copywriting, brochur. Es, PowerPoint presentations, factsheets or a website, we will help you to produce a result that promotes the right brand image and attracts new clients. Specialising in investment management, we can provide support either on a contractual or project basis.

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LW Marketworks - Veterinary Practice Marketing Tips

LW Marketworks - Veterinary Practice Marketing Tips. Wednesday, September 17, 2014. Avoid trivializing a pet’s exam with incomplete medical reports. Medical reports are one of, if not THE most important piece of communication that pet owners receive from a practice. This report has the ability to do many things, including:. Raise client awareness about potential health issues. Demonstrate the thoroughness (i.e., VALUE) of the exam. Identify health concerns / areas that need to be monitored. Additional te...

lwmarketworks.com

Working with veterinary practices around the US. Located in Southeast Michigan - LW Marketworks inc.

Who we work with. Opportunities for practice growth. Marketing starts with services that deliver value not easily gotten elsewhere. There are many forms of value. Bottom line: it should be meaningful and compelling to pet owners. Creating and delivering value (what is valuable to THEM? What practice marketing IS and is NOT. Identifying opportunities to create and deliver value. Targeting pet owners with the greatest need for services. ELEVATING the importance of veterinary care. Practice marketing is NOT:.

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