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Mai Asia Limited | maiasia.com Home | Managing Brand Value | Brand Property Management

Much attention has been given to brand valuation recently, but little on how to effectively manage brand property on a day-to-day basis. Mai Asia develops brands and assists companies and shareholders to implement a systematic approach for nurturing and managing Brand Value. Use of this website signifies your agreement to the. Strategically managing Brand Value for healthy firms. Brand Value Management in M&A cases. Brand Value in pre-IPO cases. Young firms have a tremendous, often untapped, potential in...

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Mai Asia Limited | maiasia.com Home | Managing Brand Value | Brand Property Management | maiasia.com Reviews

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Much attention has been given to brand valuation recently, but little on how to effectively manage brand property on a day-to-day basis. Mai Asia develops brands and assists companies and shareholders to implement a systematic approach for nurturing and managing Brand Value. Use of this website signifies your agreement to the. Strategically managing Brand Value for healthy firms. Brand Value Management in M&A cases. Brand Value in pre-IPO cases. Young firms have a tremendous, often untapped, potential in...

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2 services overview

3 brand value

4 development

5 m&a brand

6 assessment

7 financial distress

8 brand defense

9 emerging markets

10 managing brand

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Mai Asia Limited | maiasia.com Home | Managing Brand Value | Brand Property Management | maiasia.com Reviews

https://maiasia.com

Much attention has been given to brand valuation recently, but little on how to effectively manage brand property on a day-to-day basis. Mai Asia develops brands and assists companies and shareholders to implement a systematic approach for nurturing and managing Brand Value. Use of this website signifies your agreement to the. Strategically managing Brand Value for healthy firms. Brand Value Management in M&A cases. Brand Value in pre-IPO cases. Young firms have a tremendous, often untapped, potential in...

INTERNAL PAGES

maiasia.com

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Brand Value News | Mai Asia News Room

http://www.maiasia.com/news_room.htm

Please contact us for copies of articles, interviews or speaking assignments at contact(at)maiasia.com. Mar 5, 2011: Loyola University Chicago event in Ho Chi Minh City (Vietnam). On global market Leadership. September 1, 2010: Mai Asia on Brand Value. Of low-priced mobile phones. August 26, 2010: Mai Asia presents on Brand Value development to Chicago-area businesses. September 20, 2009: Tourism industry of Vietnam needs strategic approach:. August 10, 2009: Mai Asia launches Pack Check.

2

Inquiry | Contact

http://www.maiasia.com/inquiry.htm

Suite 2205, Kinwick Centre. Central, Hong Kong. Phone: 852 2519 4436. Fax: 852 2827 0403. 1999-2010 Mai Asia Limited. Use of this website signifies your agreement to the Legal Notice.

3

Mergers & Acquisitions Brand Assessment | M&A | Mai Asia

http://www.maiasia.com/M&A_brand_assessment.htm

Shareholders demand fair value when acquiring a new brand. Some valuation methods though lead to lofty prices. While in the interest of a seller, this not necessarily works well for the acquiring firm. Brand Value needs to be itemized and fairly measured, thereby bringing substantial facts to the negotiation table. One also would look at the Brand Value potential. Defermination of Brand Value in mergers and acquisitions is of crucial importance. It also plays a role in contract negotiations. Potential in...

4

Global Brand Value Management

http://www.maiasia.com/global_brand_value.htm

Source: Central Intelligence Agency, USA. Global markets represent great opportunities to brand owners if 'best practice', adopted to local market situation, is the chosen way of managing brands. However, each expansion into new geographic areas also comes with increased risk, not just political or general investment risks. If Brand Value captures a significant part of market capitalization, then managing Brand Risks should be a focus area of top management. Strategically cultivating Global Brand Value.

5

Brand Value in emerging markets | Mai Asia

http://www.maiasia.com/effective_branding.htm

Mai Minds Brand Development. Emerging markets pose high risks to Brand Value as (i) unneccessary price cuts, (ii) counterfeiting and(iii) non-adherence to global best practices are all too common issues. Regional benchmarking of Brand Value performance. Competitive analysis in emerging markets. Branding advisory in Pre-IPO cases or special. Provision of creative directions. Outsourcing from Europe or USA, particularly of. For clients in 13 countries. The Mai Minds network consists of likeminded individua...

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