makemarketinghistory.blogspot.com

Make Marketing History

The views of a marketing deviant. Tuesday, March 06, 2018. What Do Marketers Learn? Posted by john dodds @ 3:01 PM. Links to this post. Monday, March 05, 2018. Crisis Marketing Isn't Crisis Management. Everybody (well everybody in the marketing world) got very excited by KFC's apology for running out of chicken at 900 of their stores last month. Even Mark Ritson wrote about "KFC marketers turning a chicken crisis into a brand triumph". Whatever that is. When Tylenol were hit by extortionists claiming to ...

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Make Marketing History | makemarketinghistory.blogspot.com Reviews

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The views of a marketing deviant. Tuesday, March 06, 2018. What Do Marketers Learn? Posted by john dodds @ 3:01 PM. Links to this post. Monday, March 05, 2018. Crisis Marketing Isn't Crisis Management. Everybody (well everybody in the marketing world) got very excited by KFC's apology for running out of chicken at 900 of their stores last month. Even Mark Ritson wrote about KFC marketers turning a chicken crisis into a brand triumph. Whatever that is. When Tylenol were hit by extortionists claiming to ...

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Make Marketing History | makemarketinghistory.blogspot.com Reviews

https://makemarketinghistory.blogspot.com

The views of a marketing deviant. Tuesday, March 06, 2018. What Do Marketers Learn? Posted by john dodds @ 3:01 PM. Links to this post. Monday, March 05, 2018. Crisis Marketing Isn't Crisis Management. Everybody (well everybody in the marketing world) got very excited by KFC's apology for running out of chicken at 900 of their stores last month. Even Mark Ritson wrote about "KFC marketers turning a chicken crisis into a brand triumph". Whatever that is. When Tylenol were hit by extortionists claiming to ...

INTERNAL PAGES

makemarketinghistory.blogspot.com

1

Make Marketing History: The Longest Five Seconds On The Internet.

http://makemarketinghistory.blogspot.com/2014/11/the-longest-five-seconds-on-internet.html

The views of a marketing deviant. Saturday, November 22, 2014. The Longest Five Seconds On The Internet. The longest five seconds on the internet are the five seconds you spend watching that tiny corner countdown to the moment when you can skip the pre-roll ad on YouTube and focus on watching what you were looking for in the first place. So Stella Artois, there's really no sense in serving up a version of your advertising that starts with five seconds of moody silence. Posted by john dodds @ 7:55 AM.

2

Make Marketing History: The Beginning And The End Of Narrative.

http://makemarketinghistory.blogspot.com/2015/01/the-beginning-and-end-of-narrative.html

The views of a marketing deviant. Thursday, January 29, 2015. The Beginning And The End Of Narrative. In school, they teach you that the most important parts of essays are the introduction and the conclusion. They even suggest you compose them after you've completed the rest of the argument so that the whole thing flows. Performers know all about this, but many business people seem to have forgotten it. From Bill Hicks, here's all you need to know about the opening. NEVER ask the audience How You Doing?

3

Make Marketing History: Observations From The Conference Frontline.

http://makemarketinghistory.blogspot.com/2015/07/observations-from-conference-frontline.html

The views of a marketing deviant. Wednesday, July 29, 2015. Observations From The Conference Frontline. I recently heard the odd claim that people love lots of brands that they don't buy. Predictably, the advertising industry audience nodded and wrote down the wisdom. I'm sorry but that's patent nonsense. It's a truly odd type of love that inspires apathy. No, people largely don't care about (let alone love) brands and the sooner we all acknowledge that the better. Posted by john dodds @ 12:53 AM.

4

Make Marketing History: A Good Idea Is Only The Start.

http://makemarketinghistory.blogspot.com/2015/04/a-good-idea-is-only-start.html

The views of a marketing deviant. Thursday, April 23, 2015. A Good Idea Is Only The Start. It's long been known that our ability to read exceeeds the speed at which we usually read. Last year, there was a lot of buzz around a speed-reading app called Spritz. And, more recently, Honda sought to link the concept with their mechanical excellence in a series of three videos. It seems to me that if a different set of words had been introduced in the second ad, or incorporated into the first so that the two sp...

5

Make Marketing History: The Branding Myth

http://makemarketinghistory.blogspot.com/2006/04/branding-myth.html

The views of a marketing deviant. Sunday, April 02, 2006. What I mean by the inanities and insanities of marketing will emerge over time. While I don't have a manifesto, this piece I wrote in the Financial Times in 2004 is a good starting point and one with which I still largely concur. I called it The Branding Myth. The key point is that branding should never have become a verb! Branding hype is not what people want. They want results. Furthermore, this is exacerbated by the frequent denuding of...Ii) c...

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thingamy.typepad.com

thingamy: Think I nailed it

http://thingamy.typepad.com/sigs_blog/2009/09/think-i-nailed-it.html

Building by taking apart ». Think I nailed it. One single model for all Barely Repeatable Processes: IMCI, OODA and uttering of eureka! Most of this summer Ive been busy building real world pilots, process model templates for Thingamy. When implemented and tested (such radical stuff) always inspires straight and honest reactions from uninitiated users - reactions that frequently had me slapping my forehead, utter a duh! A summer of Aha! S and Real Leaps Forward. Then my good friend Adrian went hey, that ...

thingamy.typepad.com

thingamy: The fallacy of IT productivity tools

http://thingamy.typepad.com/sigs_blog/2009/07/the-fallacy-of-it-productivity-tools.html

Laquo; Increase profits by working less. Habits inhibits ». The fallacy of IT productivity tools. Good thing we humans are flexible, able as we are to handle all kinds of tasks with sometimes far too little training. I was useful at best, but at least I filled some vacant positions making some manager look good on paper. If organisations had parts like engines and you promoted the exhaust manifold to be a gearbox the result would not be very successful. Luckily the human flywheel can do stints as spa...

gauravgursahani.com

August, 2014 | Gaurav Gursahani

http://www.gauravgursahani.com/2014/08

Mum says I'm beautiful. On the inside. I'm a repository of worthless knowledge. Strategist by day @R/GA. Views are personal. August 25, 2014. Can’t believe, I will be quoting the very promiscuous Taylor Swift in my strategy presentations. There are a few things I have witnessed becoming obsolete in the past few years, the first being autographs. I haven’t been asked for an autograph since the invention of the iPhone with a front-facing camera. The only memento ‘kids these days’ want is a selfie.

gauravgursahani.com

Stark gives tourists two minutes in God’s own country | Gaurav Gursahani

http://www.gauravgursahani.com/stark-gives-tourists-two-minutes-in-the-real-kerala

Mum says I'm beautiful. On the inside. I'm a repository of worthless knowledge. Strategist by day @R/GA. Views are personal. Stark gives tourists two minutes in God’s own country. May 7, 2014. Unlike the spooky yet intriguing spot. They released back in 2010, the new campaign and film for Kerala Tourism is stunning peek into the real Kerala. And here’s the film! Botched up my chance to visit Kerala earlier this year and I hate myself for that! Be Sociable, Share! Leave a Comment. Cancel reply. May 8, 2014.

gauravgursahani.com

Life Lessons | Gaurav Gursahani

http://www.gauravgursahani.com/category/life-lessons

Mum says I'm beautiful. On the inside. I'm a repository of worthless knowledge. Strategist by day @R/GA. Views are personal. Category Archives: Life Lessons. Everybody you meet is fighting a battle you know nothing about. May 4, 2014. What it takes to keep a first world country on the move. Created by: Night Owl Cinematics (N.O.C). You learn a lot in 100 years – Life lessons from Dodge. April 19, 2014. Dodge celebrates 100 years in business with this epic spot and some life lessons. November 9, 2013.

gauravgursahani.com

Travel | Gaurav Gursahani

http://www.gauravgursahani.com/category/travel

Mum says I'm beautiful. On the inside. I'm a repository of worthless knowledge. Strategist by day @R/GA. Views are personal. Adventure exists at the intersection of imagination and the ridiculous. December 15, 2013. I’ve probably seen this short film more than 10 times in the past month and keep coming back to watch it again every few days. Know those movies that make you feel like you’ve failed for not having the conviction to chase your dreams? This one’s got to beat them all. November 9, 2013.

areyouabrand.blogspot.com

Are you a brand?: WPP Atticus 'Under 30 Essay' Contest 2009 entry

http://areyouabrand.blogspot.com/2011/02/wpp-atticus-under-30-essay-contest-2009.html

Are you a brand? Thursday, February 3, 2011. WPP Atticus 'Under 30 Essay' Contest 2009 entry. 8220;The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function” – F. Scott Fitzgerald, The Crack-Up, 1936. Do you agree with the statement? Please be as specific as possible and limit your answer to 1000 words. Understanding the context -. Dissecting the statement -. Having discussed the context, judging an individual&#82...

native-edge.blogspot.com

Native Edge: 2008-01-20

http://native-edge.blogspot.com/2008_01_20_archive.html

Postings from the Edge. Global PR, new PR, social media and printing ink. Monday, 21 January 2008. Why social media is like newspapers - not news stories. Chris Brogan has an interesting take on social media. He suggests companies look at Sunday newspapers when considering how to approach social media. It isn't as daft as it sounds. Of course the role of paper is going to be reduced - but don't throw the baby out with the bath water. Posted by Andrew Arnold. Links to this post. Subscribe to: Posts (Atom).

whirledgital.wordpress.com

Titbits #7 | Whirledgital

https://whirledgital.wordpress.com/2013/07/31/titbits-7

Some stuff and thinking on advertising meeja culture tech. Sign up to get internets titbits delivered fresh. Sorry who are you? 31 July, 2013. A series of superb web shorts: Le Chat Noir. How to create an instant art career. 5 x as much social chat on Facebook than other social networks. Cheryl Sandberg: Every evening, 88-100million people are on Facebook during peak TV hours in the US. Google Chromecast; the future of second screening? Where did the word ‘dongle’ come from anyway? From → titbits. Hi the...

native-edge.blogspot.com

Time to move on | Native Edge

http://native-edge.blogspot.com/2008/10/time-to-move-on.html

Postings from the Edge. Global PR, new PR, social media and printing ink. Tuesday, 21 October 2008. Time to move on. Two years ago I found myself drifitng towards the end of a job contract without any real idea of where to go next. I'd just done eight years in corporate PR and was coming to the end of a brief acquaintance with a global agency. Not wanting to return to corprate PR again I formed my own PR company, with the idea of specialising in international PR for Danish companies. Well, for starters, ...

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What is your marketing comment/question? Next #book on my #readinglist - What motivates you? Exclusivity as a marketing tool: #Mailbox #app. Can you even remember what they were for just a week later? Thinking About Your Customers' Happiness. Are your customers actually happy? Optimizing YouTube Videos for Online Success. Are you wasting the space given to you to optimize your videos for the search engines crawling about the inter-web-nets? Well, stop it already! Marketing on Twitter for Small Businesses.

makemarketinghistory.blogspot.com

Make Marketing History

The views of a marketing deviant. Tuesday, March 06, 2018. What Do Marketers Learn? Posted by john dodds @ 3:01 PM. Links to this post. Monday, March 05, 2018. Crisis Marketing Isn't Crisis Management. Everybody (well everybody in the marketing world) got very excited by KFC's apology for running out of chicken at 900 of their stores last month. Even Mark Ritson wrote about "KFC marketers turning a chicken crisis into a brand triumph". Whatever that is. When Tylenol were hit by extortionists claiming to ...

makemarketingmagic.blogspot.com

Make Marketing Magic!

Tools, Tips and Resources on developing. creative campaigns, productive teams and winning sales. Monday, March 27, 2017. Marketing in a Spam-Filled World. The CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act of 2003 was effective January 2004. The CAN-SPAM Act applies to American businesses that use e-mail for commercial purposes, spammers, and those who hire spammers. The CAN-SPAM Act is the federal government’s first step dealing with e-mail spam. Links to this post.

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Meetbare marketing, meer verkoop | Make Marketing Magic

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