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MamaTray

THE FRIDAY RANT (2). Today I’m going to talk about loyalty programs, within the context of a good old rant. Firstly, just wanna put the thought out there on what is probably my biggest bug bear with the whole notion of loyalty programs: how can loyalty expire? You’re briefly reassured by the fact that you can ring customer services and reclaim those points at a later date, but do you ever get round to it? So, onto my tips for improvement, as standard issue: 1. Dramatic and spontaneous. I’ve told everyone...

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MamaTray | mamatray.wordpress.com Reviews

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THE FRIDAY RANT (2). Today I’m going to talk about loyalty programs, within the context of a good old rant. Firstly, just wanna put the thought out there on what is probably my biggest bug bear with the whole notion of loyalty programs: how can loyalty expire? You’re briefly reassured by the fact that you can ring customer services and reclaim those points at a later date, but do you ever get round to it? So, onto my tips for improvement, as standard issue: 1. Dramatic and spontaneous. I’ve told everyone...

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MamaTray | mamatray.wordpress.com Reviews

https://mamatray.wordpress.com

THE FRIDAY RANT (2). Today I’m going to talk about loyalty programs, within the context of a good old rant. Firstly, just wanna put the thought out there on what is probably my biggest bug bear with the whole notion of loyalty programs: how can loyalty expire? You’re briefly reassured by the fact that you can ring customer services and reclaim those points at a later date, but do you ever get round to it? So, onto my tips for improvement, as standard issue: 1. Dramatic and spontaneous. I’ve told everyone...

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THE FRIDAY RANT (2) | MamaTray

https://mamatray.wordpress.com/2015/05/15/the-friday-rant-2

THE FRIDAY RANT (2). Today I’m going to talk about loyalty programs, within the context of a good old rant. Firstly, just wanna put the thought out there on what is probably my biggest bug bear with the whole notion of loyalty programs: how can loyalty expire? You’re briefly reassured by the fact that you can ring customer services and reclaim those points at a later date, but do you ever get round to it? I’ve told everyone I know about the Emirates story above. But I’ve also bored people with the wa...

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mamatray.com

MamaTray

http://www.mamatray.com/faq.html

Burning questions buzzing around your head? Try these for size. If none of them help, why not bite the bullet and just ask me directly! What if I’m not technically ‘in the industry’ and would like a dose of mentoring or strategy skills? Me casa e su casa. Well, not literally - that wouldn’t work. I’m assuming you have your own home. But please do get in touch and we’ll have you sorted in no time. Why should I pay for my own training and development? Would you happen to be a Gen Y kid? Luckily, the world ...

mamatray.com

MamaTray

http://www.mamatray.com/confidante.html

Senior Writer, Interbrand. I’m really good at keeping secrets. I reckon I could actually have been a spy. But seriously, I’ve been around long enough to know that sometimes you just need to tell someone who’s removed from your normal day to day life, something private. Something that crawls under your skin and bugs the bejesus out of you. And, crucially, something that blocks your progress. If you’re feeling any of the following emotions, it’s probably time we had a little chat.

mamatray.com

MamaTray

http://www.mamatray.com/mentor.html

Michelle is a rare breed of mentor that gets the balance perfectly right. The balance between when to push you further and when to have your back. The balance between being a role model and when to let you lead. The balance between when to be tough and when to be nurturing. The balance between when to let you make your own mistakes and when to guide you on the right path. The following types of mentoring are available:. Professional mentoring professionals of all levels.

mamatray.com

MamaTray

http://www.mamatray.com/myoffer.html

Who I can help. I love a good infographic, me. So I road tested the classic Wordle on myself. Here is the ‘warts and all’ lowdown on all my quirks, directly from the people who have worked with me along the way, so you’ll have some idea of what to expect. (I don’t actually have any warts, just to be clear.). Who I can help. Strategists of all levels. I don’t want to wang on about this bit too much, as my work speaks for itself. But, just in case you’re after some reassurance, here are 4 key benefits ...

mamatray.com

MamaTray

http://www.mamatray.com/creativestrategist.html

Marketing Director, SKY Television. Congratulations on making the decision and taking the leap to freelance! Employer Brand Manager, Commonwealth Bank of Australia. I operate as a freelance Creative Strategist. That means I don’t work for anyone exclusively I’m not hired full time by an agency, or a client. I’m my own woman. But you can hire me for the day, for a week, or to mastermind an entire project, depending on what floats your boat. Delivering a consistent offer. Your offer consists of the product...

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Pointing you in the right direction. We are creative strategists with all the tools to build ballsy brands, buzzing cultures, and banging careers. A bit about Michelle. I’m Michelle Traylor, a.k.a. MamaTray. (I’ll explain in a little bit keep reading.) I’m the lead creative strategist and mentor at MamaTray. You can also read my official CV here. After many years of sweat and toil (over 16 years, to be exact) I decided it was time to go on an adventure and start up something of my own. Why MamaTray?

mamatray.wordpress.com

MamaTray

THE FRIDAY RANT (2). Today I’m going to talk about loyalty programs, within the context of a good old rant. Firstly, just wanna put the thought out there on what is probably my biggest bug bear with the whole notion of loyalty programs: how can loyalty expire? You’re briefly reassured by the fact that you can ring customer services and reclaim those points at a later date, but do you ever get round to it? So, onto my tips for improvement, as standard issue: 1. Dramatic and spontaneous. I’ve told everyone...

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