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Zappos Puts Customer Service Above All - Takes $1.6mm Hit For Pricing Mistake - Fresh Thinking Starts Here
http://managecamp.typepad.com/brand_managecamp_weblog/2010/05/zappos-puts-customer-service-above-all-takes-16mm-hit-for-pricing-mistake.html
Fresh Thinking Starts Here. Brand ManageCamp 2009 - Oct 5-6, 2009 Las Vegas. Now in it’s 7th year, the elite conference on branding is back with a completely new roster of fresh topics and speakers! Kevin J. Clancy, Ph.D. Laquo; Bill Lunderman, VP of Global Strategic Brand Design, Colgate-Palmolive on Fresh Thinking. May 26, 2010. Zappos Puts Customer Service Above All - Takes $1.6mm Hit For Pricing Mistake. A normal company probably would have voided any purchases that took place under the erronious pri...
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Don't Stealth Your Way Into Oblivion - Fresh Thinking Starts Here
http://managecamp.typepad.com/brand_managecamp_weblog/2010/04/so-im-currently-doing-some-work-with-a-startup-and-the-ceo-sent-me-a-link-to-this-blog-post-httptradacomblog2010033.html
Fresh Thinking Starts Here. Brand ManageCamp 2009 - Oct 5-6, 2009 Las Vegas. Now in it’s 7th year, the elite conference on branding is back with a completely new roster of fresh topics and speakers! Kevin J. Clancy, Ph.D. Laquo; Don't They Teach Math at Havard Business School? Bill Lunderman, VP of Global Strategic Brand Design, Colgate-Palmolive on Fresh Thinking ». April 11, 2010. Don't Stealth Your Way Into Oblivion. Essentially, if you’ve got big big budgets and can drive massive awareness and trial ...
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Question Assumptions. Check Facts. Conclude Responsibly. - Fresh Thinking Starts Here
http://managecamp.typepad.com/brand_managecamp_weblog/2009/12/question-assumptions-check-facts-conclude-responsibly.html
Fresh Thinking Starts Here. Brand ManageCamp 2009 - Oct 5-6, 2009 Las Vegas. Now in it’s 7th year, the elite conference on branding is back with a completely new roster of fresh topics and speakers! Kevin J. Clancy, Ph.D. Laquo; Amex Embraces Social Media.IN PRINT! How a Home Run Idea Strikes Out ». December 01, 2009. Question Assumptions. Check Facts. Conclude Responsibly. Faulty Assumptions Inertia = Group Think Gone Bad. OK, so it doesnt always spin that far out of control - but the steps listed above...
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Fresh Thinking Starts Here
http://managecamp.typepad.com/brand_managecamp_weblog/page/2
Fresh Thinking Starts Here. Brand ManageCamp 2009 - Oct 5-6, 2009 Las Vegas. Now in it’s 7th year, the elite conference on branding is back with a completely new roster of fresh topics and speakers! Kevin J. Clancy, Ph.D. October 15, 2009. Brand ManageCamp 2009 - Recap and Slideshow. Via www.flickr.com. OK - so its been over a week since Brand ManageCamp 2009 ended.but its never too late for a recap, right? Amber MacArthur ( commandn.tv. After lunch on Day 1, Simon Bray from? Gave the audience an Innovat...
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Why We Should Replace Case Studies With Fairytales - Fresh Thinking Starts Here
http://managecamp.typepad.com/brand_managecamp_weblog/2010/01/why-we-should-replace-case-studies-with-fairytales.html
Fresh Thinking Starts Here. Brand ManageCamp 2009 - Oct 5-6, 2009 Las Vegas. Now in it’s 7th year, the elite conference on branding is back with a completely new roster of fresh topics and speakers! Kevin J. Clancy, Ph.D. Laquo; The Case For Dumping Tiger. Inside Tiger Joke on Gillette Website? January 25, 2010. Why We Should Replace Case Studies With Fairytales. They get that they are supposed to extrapolate the lessons from these made up, fantastic stories and apply them to their everyday lives where f...
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How a Home Run Idea Strikes Out - Fresh Thinking Starts Here
http://managecamp.typepad.com/brand_managecamp_weblog/2009/12/how-a-home-run-idea-strikes-out.html
Fresh Thinking Starts Here. Brand ManageCamp 2009 - Oct 5-6, 2009 Las Vegas. Now in it’s 7th year, the elite conference on branding is back with a completely new roster of fresh topics and speakers! Kevin J. Clancy, Ph.D. Laquo; Question Assumptions. Check Facts. Conclude Responsibly. The Case For Dumping Tiger ». December 02, 2009. How a Home Run Idea Strikes Out. Was doing some catalog reading last night in anticipation of the holidays and came across the following product in the Brookstone catalog:.
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The Case For Dumping Tiger - Fresh Thinking Starts Here
http://managecamp.typepad.com/brand_managecamp_weblog/2009/12/the-case-for-dumping-tiger.html
Fresh Thinking Starts Here. Brand ManageCamp 2009 - Oct 5-6, 2009 Las Vegas. Now in it’s 7th year, the elite conference on branding is back with a completely new roster of fresh topics and speakers! Kevin J. Clancy, Ph.D. Laquo; How a Home Run Idea Strikes Out. Why We Should Replace Case Studies With Fairytales ». December 07, 2009. The Case For Dumping Tiger. With that in mind, this post is purely business related - nothing personal here. . As far as I can tell, Tiger has about 11 major sponsors:. Of th...
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Amex Embraces Social Media...IN PRINT! - Fresh Thinking Starts Here
http://managecamp.typepad.com/brand_managecamp_weblog/2009/11/amex-embraces-social-mediain-print.html
Fresh Thinking Starts Here. Brand ManageCamp 2009 - Oct 5-6, 2009 Las Vegas. Now in it’s 7th year, the elite conference on branding is back with a completely new roster of fresh topics and speakers! Kevin J. Clancy, Ph.D. Laquo; Brand ManageCamp 2009 - Recap and Slideshow. Question Assumptions. Check Facts. Conclude Responsibly. ». November 04, 2009. Amex Embraces Social Media.IN PRINT! The really interesting thing? Then they ask for the reader to check out all the points at goldforbusiness.com. Zappos P...
SOCIAL ENGAGEMENT