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Short & Simple Business Article: Juni 2007
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Short and Simple Business Article. Nothing to be described in detail. Just simply sharing my knowledge. Jumat, 29 Juni 2007. Evaluasi Bisnis Anne Ahira. Ditulis oleh Amalia Maulana. Diambil dari www.amaliamaulana.com. Sebagai salah seorang akademisi yang ingin mengikis pandangan bahwa masih belum waktunya perusahaan di Indonesia menggunakan Internet sebagai media komunikasi bagi. Carolyn Siegel (2004) mendefinisikannya sebagai berikut: “. Www, email),. Ini diberi label yang demikian luas maknanya? Tetapi...
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Marketing Inside: June 2007
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Enter your search terms. Sunday, June 17, 2007. Is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategy as a Key Part of the General Corporate Strategy. Marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and the competition in the market arena for success.
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Marketing Inside: Product
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Enter your search terms. Thursday, July 19, 2007. The product (or service) is the centerpiece of the marketing mix. Whether it's a life insurance policy, a washing machine, or a broadband Internet service, the product is the company's offer to customers. That offer includes physical aspects as well as the less tangible elements, such as warranties, option choices, and after-sales service. Thus, the product is the entire package you offer to customers. 8226; Form. Size, shape, physical structure. 8226; De...
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Short & Simple Business Article: September 2011
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Short and Simple Business Article. Nothing to be described in detail. Just simply sharing my knowledge. Senin, 05 September 2011. It might be SIMPLE… but Yes, it is very EFFECTIVE…. Jika Anda orang yang cukup mendalami ilmu manajemen, saya yakin pasti Anda pernah atau bahkan sering mendengar sebuah Konsep Manajemen yang disebut POAC bukan? Jika Anda belum pernah mendengar, Anda mungkin bertanya-tanya, “ Apa tuh POAC? Namanya saja seperti tidak familiar dan agak sulit untuk dieja. Bisnis Anda, apa hal per...
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Short & Simple Business Article: Januari 2012
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Short and Simple Business Article. Nothing to be described in detail. Just simply sharing my knowledge. Senin, 23 Januari 2012. STOP WHINING, START DREAMING and GET READY FOR WINNING. 2011 telah berlalu, dan sampai dengan hari ini, sudah hampir 4 minggu kita menjalani tahun 2012. Lantas, bagaimana sudah kita jalani tahun 2012 ini? Apakah sudah banyak hal-hal baru yang kita lakukan guna mencapai impian-impian baru kita di 2012? Pernahkah Anda bayangkan, bagaimana rasanya hidup ini tanpa adanya mimpi?
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Marketing Inside: Place
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Enter your search terms. Thursday, July 19, 2007. Place refers to the point of sale and distribution of the product or service. Place represents the location where a product can be purchased. It is often referred to as the distribution channel. Place may be a retail store, a national distributor network, an e-commerce Web site, or a direct mail catalog. Subscribe to: Post Comments (Atom). Integrated Marketing Communication (IMC). Sometimes good, sometimes bad. Just like You, right?
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Marketing Inside: Integrated Marketing Communication (IMC)
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Enter your search terms. Tuesday, July 17, 2007. Integrated Marketing Communication (IMC). With people receiving so many messages from so many sources, managers face a new challenge: producing a consistent brand message at each customer touch point. The answer to this challenge is a strategic process generally known as integrated marketing communications (IMC). The American Marketing Association suggests that IMC is “. 8221; This concept includes many online and offline marketing channels. Online mar...
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Short & Simple Business Article: Juli 2007
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Short and Simple Business Article. Nothing to be described in detail. Just simply sharing my knowledge. Kamis, 19 Juli 2007. Google' adalah sebuah istilah matematika untuk angka 1 yang diikuti oleh 100 angka nol. Hal tersebut mungkin menyimbolkan besarnya ambisi Google dan meningkatnya dampak yang ditimbulkan oleh pasar yang dinamis dan pemasaran. Tentu saja, hampir semua 'pemasaran' saat ini mulai dengan "sebuah Google": buku-buku teks tidak mengikutsertakannya dalam teori mereka tentang alur komunikasi...
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Short & Simple Business Article: September 2010
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Short and Simple Business Article. Nothing to be described in detail. Just simply sharing my knowledge. Minggu, 05 September 2010. Oleh karena itu, distribusi dapat juga dikatakan sebagai salah satu aktivitas yang sangat vital yang harus diperhatikan oleh perusahaan, khususnya perusahaan yang memproduksi kebutuhan pokok sehari-hari [FMCG/. Fast Moving Consumer Goods. Proses dasar distribusi ini pun sebenarnya tidaklah terlalu rumit. Produsen mencetak barang/produk, lalu barang yang sudah jadi tersebu...