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Saturday, April 28, 2007. Segmentation is the Key to Customer Psychology. Truly Make the Customer the CRM Design Point. Managing Partner, Customers Incorporated (US). This article is exclusively written for GCCRM. But here's the rub: all customers are not created equal and as such it's not so easy to understand what actually drives purchasing behavior. Indeed Business Week recently ran a cover story on the psychology of the male consumer (Business Week, 09/04/06, Revealed! Describing customers in terms o...

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Saturday, April 28, 2007. Segmentation is the Key to Customer Psychology. Truly Make the Customer the CRM Design Point. Managing Partner, Customers Incorporated (US). This article is exclusively written for GCCRM. But here's the rub: all customers are not created equal and as such it's not so easy to understand what actually drives purchasing behavior. Indeed Business Week recently ran a cover story on the psychology of the male consumer (Business Week, 09/04/06, Revealed! Describing customers in terms o...

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On Management | management-tools.blogspot.com Reviews

https://management-tools.blogspot.com

Saturday, April 28, 2007. Segmentation is the Key to Customer Psychology. Truly Make the Customer the CRM Design Point. Managing Partner, Customers Incorporated (US). This article is exclusively written for GCCRM. But here's the rub: all customers are not created equal and as such it's not so easy to understand what actually drives purchasing behavior. Indeed Business Week recently ran a cover story on the psychology of the male consumer (Business Week, 09/04/06, Revealed! Describing customers in terms o...

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management-tools.blogspot.com

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On Management: Core competency

http://management-tools.blogspot.com/2007/04/core-competency.html

Monday, April 23, 2007. Is something that a firm can do well and that meets the following three conditions specified by Hamel and Prahalad (1990):. It provides customer benefits. It is hard for competitors to imitate. It can be leveraged widely to many products and markets. If a core competency yields a long term advantage to the company, it is said to be a sustainable competitive advantage. Development of the Concept. Individual versus Core Competencies. Coyne, Hall, and Clifford (1997) proposed that "a...

2

On Management: Customer Segmentation: Think Beyond What You Can See

http://management-tools.blogspot.com/2007/04/customer-segmentation-think-beyond-what.html

Saturday, April 28, 2007. Customer Segmentation: Think Beyond What You Can See. Article published in DM Direct Special Report. August 17, 2004 Issue. The key to business success in today's competitive world is managing customer relationships. Customer segmentation is the first step toward this customer understanding, which allows organizations to build healthy relationship with their customers. Customer segmentation is a powerful technique which divides a group of all customers into smaller subgroups tha...

3

On Management: Innovation: Core Competency for the 21st Century

http://management-tools.blogspot.com/2007/04/innovation-core-competency-for-21st.html

Monday, April 23, 2007. Innovation: Core Competency for the 21st Century. By Robert B. Tucker. Of course, innovation is not a new discipline in most organizations. But the old ways, even those that may have worked in the '80s and '90s, are no longer adequate. Firms across the board are engaged in exciting experiments to reinvent the way they create the future, because "business as usual" hasn't produced the desired results. Principle No.1 - A company's approach to innovation must be comprehensive. At Pfi...

4

On Management: Creating Value through Strategic Supply Management

http://management-tools.blogspot.com/2007/04/creating-value-through-strategic-supply.html

Monday, April 23, 2007. Creating Value through Strategic Supply Management. John Blascovich is a vice president in A.T. Kearney's New York office. Is a vice president in A.T. Kearney's Chicago office. Is a principal in A.T. Kearney's Chicago office. Tom Slaight is a vice president in A.T. Kearney's New York office. 2004 Assessment of Excellence in Procurement. When are cutting costs and improving quality not enough? If mastering the elements of the familiar House of Purchasing and Supply framework is lik...

5

On Management: Benchmarking

http://management-tools.blogspot.com/2007/04/benchmarking.html

Monday, April 23, 2007. A process similar to benchmarking is also used in technical product testing and in land surveying. See the article benchmark for these applications. Some authors call benchmarking "best practices benchmarking" or "process benchmarking". This is to distinguish it from what they call "competitive benchmarking". Competitive benchmarking. ADVANTAGE OF THE BENCHMARKING FOR A COMPANY:. 4 Better current practices Search for the change Many decisions practices of break. Benchmarking has c...

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On Management

Saturday, April 28, 2007. Segmentation is the Key to Customer Psychology. Truly Make the Customer the CRM Design Point. Managing Partner, Customers Incorporated (US). This article is exclusively written for GCCRM. But here's the rub: all customers are not created equal and as such it's not so easy to understand what actually drives purchasing behavior. Indeed Business Week recently ran a cover story on the psychology of the male consumer (Business Week, 09/04/06, Revealed! Describing customers in terms o...

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