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Managing Enterprise Content: A Unified Content Strategy, Second Edition

Managing Enterprise Content: A Unified Content Strategy is now available. Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive – responding to the device, their location, their situation, and their personalized needs. Design content that adapts to any device. Develop content models, metadata, and workflow. Put content governance in place. Ann Rockley is n...

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Managing Enterprise Content: A Unified Content Strategy, Second Edition | managingenterprisecontent.com Reviews

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Managing Enterprise Content: A Unified Content Strategy is now available. Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive – responding to the device, their location, their situation, and their personalized needs. Design content that adapts to any device. Develop content models, metadata, and workflow. Put content governance in place. Ann Rockley is n...

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3 content management

4 content modeling

5 content strategy

6 ECM

7 Enterprise Content Management

8 interface design

9 information architecture

10 information modeling

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Managing Enterprise Content: A Unified Content Strategy, Second Edition | managingenterprisecontent.com Reviews

https://managingenterprisecontent.com

Managing Enterprise Content: A Unified Content Strategy is now available. Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive – responding to the device, their location, their situation, and their personalized needs. Design content that adapts to any device. Develop content models, metadata, and workflow. Put content governance in place. Ann Rockley is n...

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managingenterprisecontent.com

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Managing Enterprise Content: A Unified Content Strategy, Second Edition

http://www.managingenterprisecontent.com/SampleChapter.html

Download a sample chapter. We have a sample chapter available:. 3 Enterprise content: Web and beyond. The role of a unified content strategy. Click to download the sample chapter. The book is available from a number of sources, and on a number of platforms.

2

Managing Enterprise Content: A Unified Content Strategy, Second Edition

http://www.managingenterprisecontent.com/TOC.html

Table of Contents for the second edition. 1 The basis of a unified content strategy. 1 Content: The lifeblood of an organization. Content: Where does it all come from? Understanding the content silo trap. What is a unified content strategy? Scope of a unified content strategy. What is intelligent content? Intelligent content and content strategy. 2 Where does a unified content strategy fit? 3 Enterprise content: Web and beyond. The role of a unified content strategy. The role of a unified content strategy.

3

Managing Enterprise Content: A Unified Content Strategy, Second Edition

http://www.managingenterprisecontent.com/AboutUs.html

Is President of The Rockley Group, Inc. She has an international reputation for developing XML-based content strategies, and has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Rockley is a frequent contributor to trade and industry publications and a keynote speaker at numerous conferences in North America, Europe, and Asia-Pacific.

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Managing Enterprise Content: A Unified Content Strategy, Second Edition

http://www.managingenterprisecontent.com/Order.html

The book is available both in time-tested, no worries about the batteries failing, print and various eFormats from the following sources. The book is available from a number of sources, and on a number of platforms.

5

Managing Enterprise Content: A Unified Content Strategy, Second Edition

http://www.managingenterprisecontent.com/index.html

Managing Enterprise Content: A Unified Content Strategy is now available. Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive – responding to the device, their location, their situation, and their personalized needs. Design content that adapts to any device. Develop content models, metadata, and workflow. Put content governance in place. Ann Rockley is n...

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Managing Enterprise Content | The Rockley Group

http://rockley.com/books/managing-enterprise-content

Providing the right content anywhere, anytime on any device. ICC – References from past conferences. Whitepapers: A four-part series on Pharma Content. A complete rewrite of the seminal. Managing Enterprise Content: A Unified Content Strategy. Text by The Rockley Group, this new edition builds on 10 years of real-world experience since the first edition. It’s available in both a print version. And an eBook version. Judith L. Glick-Smith,. Buy on Amazon.com. Join the Rockley Community. Talk DITA to me (20).

wordspicturesweb.com

Marketing Archives - Words + Pictures = WebWords + Pictures = Web

http://wordspicturesweb.com/tag/marketing

Words Pictures = Web. Content Strategy guy Buddy Scalera on digital marketing, technology, social media, and occasionally comic books. Skip to primary content. Skip to secondary content. Speaking & Events. Page 1 of 5. Marketing Tesla & What It Says about Us. June 16, 2016. As if enough praise hasn’t already been heaped upon Tesla Motors, here’s a bit more. This time, it’s not about the car. It’s about the marketing of the car and what it says about us. Continue reading →. KPIs & User Journey Metric...

thelanguageoftechnicalcommunication.com

Term of the Week: Content Architecture – The Language of Technical Communication

http://www.thelanguageoftechnicalcommunication.com/2016/12/13/term-of-the-week-content-architecture

The Language of Technical Communication. Term of the Week: Content Architecture. December 13, 2016. August 16, 2016. Leave a comment on Term of the Week: Content Architecture. The definition and organization of pieces of information (content) so that their use is consistent, logical, and efficient. Why is it important? Why does a technical communicator need to know this? Through the design of models, templates, and guidelines, content architecture supports coherent organization and style in a content sys...

rockley.com

ROI Calculator | The Rockley Group

http://rockley.com/resources/roi-calculator

Providing the right content anywhere, anytime on any device. ICC – References from past conferences. Whitepapers: A four-part series on Pharma Content. This calculator has been designed to assist you in calculating your Return on Investment. It’s been revised to reflect the latest figures and techniques. We’ve added costing for various delivery methods. Please forward questions or suggestions for improvement to moreinfo@rockley.com. For more information about. Visit the Managing Enterprise Content website.

paperarrow.com

Beginning a dance | Paper Arrow

http://paperarrow.com/archives/beginning-a-dance

Notes from the quiver. July 19, 2013. Off late, I’ve been coming across topics about Content Strategy a lot. I had already read Erin Kissane’s The Elements of Content Strategy. When it came out but I haven’t really done much about it till now. And I just finished Ann Rockley’s Managing Enterprise Content: A Unified Content Strategy. Kristina Halvorson defines Content Strategy as ‘the practice of planning the creation, publication, and governance of useful, usable content.’. One outcome that I expect is t...

dalegmoore.net

daleGmoore: September 2011

http://www.dalegmoore.net/2011_09_01_archive.html

Language, communication, organisation. Thursday, September 8, 2011. So, what are they? My top Information Management titles, in no particular order, are:. Information Architecture for the world wide web. The ‘polar bear’ book). Peter Morville and Louis Rosenfeld). Information Strategy in Practice. All organisations produce and consume information on a daily basis but is it understood what elements of that information are critical to the success of the business? This book examines the role of content with...

paperarrow.com

Xavier | Paper Arrow

http://paperarrow.com/archives/author/admin

Notes from the quiver. All posts by Xavier. July 19, 2013. Off late, I’ve been coming across topics about Content Strategy a lot. I had already read Erin Kissane’s The Elements of Content Strategy. When it came out but I haven’t really done much about it till now. And I just finished Ann Rockley’s Managing Enterprise Content: A Unified Content Strategy. So this exercise might prove to be a useful one in terms of identifying a future roadmap for a transition from unstructured authoring to a structured one...

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managingenterprisecontent.com

Managing Enterprise Content: A Unified Content Strategy, Second Edition

Managing Enterprise Content: A Unified Content Strategy is now available. Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive – responding to the device, their location, their situation, and their personalized needs. Design content that adapts to any device. Develop content models, metadata, and workflow. Put content governance in place. Ann Rockley is n...

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