diariesofrogermakak.blogspot.com
Diaries of Roger Makak: April 2010
http://diariesofrogermakak.blogspot.com/2010_04_01_archive.html
Diaries of Roger Makak. Asia's most awarded advertising monkey is back with strong views on the advertising and media world. His diaries are just plain bananas. Saturday, April 17, 2010. The 10 Commandments According to Boyle. Seanie Boyle, my old Saatchi planning partner (who, for his sins, now works at JWT New York), was invited to speak at the 4As Transformation Conference in San Francisco recently. Check out his video on youtube. 1 Start telling the truth. 2 Stop the bloody politics. Seanie reckons t...
diariesofrogermakak.blogspot.com
Diaries of Roger Makak: May 2010
http://diariesofrogermakak.blogspot.com/2010_05_01_archive.html
Diaries of Roger Makak. Asia's most awarded advertising monkey is back with strong views on the advertising and media world. His diaries are just plain bananas. Sunday, May 30, 2010. Part 3: The difference between a great creative person and a great Creative Director. The ability of an art director or copywriter to produce big ideas is not an automatic credential for becoming a Creative Director. The fact is, the man actually needed to be carefully managed himself and couldn’t possibly have coped w...
diariesofrogermakak.blogspot.com
Diaries of Roger Makak: June 2010
http://diariesofrogermakak.blogspot.com/2010_06_01_archive.html
Diaries of Roger Makak. Asia's most awarded advertising monkey is back with strong views on the advertising and media world. His diaries are just plain bananas. Saturday, June 19, 2010. How to hire the right people (because there's far too many wrong ones out there). A Creative Director lives or dies by the people he hires. I'd love to here some of the horror stories you've encountered. The good thing about hiring creative people is that their abilities can mostly be judged by what’s in their book&...
diariesofrogermakak.blogspot.com
Diaries of Roger Makak: The importance of creative gardening
http://diariesofrogermakak.blogspot.com/2010/06/importance-of-creative-gardening.html
Diaries of Roger Makak. Asia's most awarded advertising monkey is back with strong views on the advertising and media world. His diaries are just plain bananas. Sunday, June 13, 2010. The importance of creative gardening. But that’s not all. Even if you do take the creative star off the account, where do you put him? You start to see the problem, don’t you. Before you know it, you have a whole lot of creative people in the department who have no accounts to work on. My first agency faced this very proble...