manningcommunication.com

Manning Communication Blog | Business Copywriting in Chicago

Tel 312.399.6342. Fees & Policies. Targeted Copywriting for Inbound Marketing and Branding. Creativity It’s not what you think! Jay Chiat, one of the most creative men in advertising, used to say that creativity is more like ditch digging than nuclear physics. Having studied theoretical physics in my youth, let me add that even nuclear physics is more like ditch digging than people think. And what. That it’s a flash of inspiration that comes to those rare gifted individuals we call creative. Even. Someti...

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CONTACTS AT MANNINGCOMMUNICATION.COM

John Manning

John Manning

28 E Jack●●●●●●●●● #10 M-37

Ch●●go , Illinois, 60604

United States

(312)●●●●●-6342

jm●●●●●●●●●●●@gmail.com

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John Manning

John Manning

28 E Jack●●●●●●●●● #10 M-37

Ch●●go , Illinois, 60604

United States

(312)●●●●●-6342

jm●●●●●●●●●●●@gmail.com

View this contact

John Manning

John Manning

28 E Jack●●●●●●●●● #10 M-37

Ch●●go , Illinois, 60604

United States

(312)●●●●●-6342

jm●●●●●●●●●●●@gmail.com

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Manning Communication Blog | Business Copywriting in Chicago | manningcommunication.com Reviews

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Tel 312.399.6342. Fees & Policies. Targeted Copywriting for Inbound Marketing and Branding. Creativity It’s not what you think! Jay Chiat, one of the most creative men in advertising, used to say that creativity is more like ditch digging than nuclear physics. Having studied theoretical physics in my youth, let me add that even nuclear physics is more like ditch digging than people think. And what. That it’s a flash of inspiration that comes to those rare gifted individuals we call creative. Even. Someti...

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Manning Communication Blog | Business Copywriting in Chicago | manningcommunication.com Reviews

https://manningcommunication.com

Tel 312.399.6342. Fees & Policies. Targeted Copywriting for Inbound Marketing and Branding. Creativity It’s not what you think! Jay Chiat, one of the most creative men in advertising, used to say that creativity is more like ditch digging than nuclear physics. Having studied theoretical physics in my youth, let me add that even nuclear physics is more like ditch digging than people think. And what. That it’s a flash of inspiration that comes to those rare gifted individuals we call creative. Even. Someti...

INTERNAL PAGES

manningcommunication.com

1

Good Language: The Foundation of Copywriting

http://manningcommunication.com/Good_Language.html

Substance. Style. Sales. Strategic copywriting for interactive and traditional media. When the language in your ads, web pages, or other communications is good, it creates a strong image and bolsters your brand. It also accomplishes its purpose, e.g. making sales. When the language is poor, it fails in each of these ways. The quality of the language depends on two levels. We call them substance or content and style or expression. When copywriters don’t do their homework and dig into what they’re writing ...

2

Manning Communication: Clients

http://manningcommunication.com/Clients.html

Substance. Style. Sales. Strategic copywriting for interactive and traditional media. Ad Copy That Sells. Good and Bad Style.

3

Advertising Copy That Sells

http://manningcommunication.com/Ad_Copy_That_Sells.html

Substance. Style. Sales. Strategic copywriting for interactive and traditional media. If every business depends on selling something, why do so few use writing techniques that have been proven to do the job? Writing to sell is not hard once you understand how and why people buy things. A method that works is talk about problems and solutions. Identify a problem readers in your audience care about that can be solved or improved by your product. Maybe it’s a life-threatening problem like high blood pre...

4

How Our Copywriting Is Different

http://manningcommunication.com/How_We're_Different.html

Substance. Style. Sales. Strategic copywriting for interactive and traditional media. Rather than just writing down the ideas we’re offered by our clients, we dig in to find new and better ways to see those ideas and to present them to your audience. Most writers try to do a good job, but they don’t try to find newer and better ways to do it. Along with the internet and social network marketing, new styles of communication are evolving that offer novel and often highly effective ways to communicate with ...

5

Fighting With Clients

http://manningcommunication.com/Fighting_With_Clients.html

Substance. Style. Sales. Strategic copywriting for interactive and traditional media. Shouldn’t the professionals you pay always do what you want without argument? It’s important to be loyal to clients. It’s important to do our best work to help them advance their interests. But sometimes, we think, it’s important to disagree with our clients and even put up a fight with them. My brother once said to me with quite a bit of anger, Why don’t you just give them what they want? Are not things they.

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Tel 312.399.6342. Fees & Policies. Targeted Copywriting for Inbound Marketing and Branding. Creativity It’s not what you think! Jay Chiat, one of the most creative men in advertising, used to say that creativity is more like ditch digging than nuclear physics. Having studied theoretical physics in my youth, let me add that even nuclear physics is more like ditch digging than people think. And what. That it’s a flash of inspiration that comes to those rare gifted individuals we call creative. Even. Someti...

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