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MarComms@Salford

Wednesday, 23 February 2011. ASA will cover online communications. From the ASA website:. This is a major change for the ASA and one which comes with an advertising campaign of it's own. It is pretty straightforward in regards to what the ASA will cover but it is well worth reading the section on the ASA's website on this. Are we pleased that ASA is covering online communications? You can read more here: http:/ www.cap.org.uk/CAPServices/Digital-remit-advice.aspx. Tuesday, 22 February 2011. Just read thi...

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MarComms@Salford | marcommssalford.blogspot.com Reviews

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Wednesday, 23 February 2011. ASA will cover online communications. From the ASA website:. This is a major change for the ASA and one which comes with an advertising campaign of it's own. It is pretty straightforward in regards to what the ASA will cover but it is well worth reading the section on the ASA's website on this. Are we pleased that ASA is covering online communications? You can read more here: http:/ www.cap.org.uk/CAPServices/Digital-remit-advice.aspx. Tuesday, 22 February 2011. Just read thi...

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MarComms@Salford | marcommssalford.blogspot.com Reviews

https://marcommssalford.blogspot.com

Wednesday, 23 February 2011. ASA will cover online communications. From the ASA website:. This is a major change for the ASA and one which comes with an advertising campaign of it's own. It is pretty straightforward in regards to what the ASA will cover but it is well worth reading the section on the ASA's website on this. Are we pleased that ASA is covering online communications? You can read more here: http:/ www.cap.org.uk/CAPServices/Digital-remit-advice.aspx. Tuesday, 22 February 2011. Just read thi...

INTERNAL PAGES

marcommssalford.blogspot.com

1

MarComms@Salford: March 2010

http://marcommssalford.blogspot.com/2010_03_01_archive.html

Friday, 19 March 2010. There has been an overhaul of the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) codes, resulting in new advertising regulations which will be enforces by the ASA. In the words of the former Britvic marketing cheif who ran the committee behind the changes; "Every single marketing person and every agency in the UK has got to get a copy of [the report] and become intimate with it as soon as possible". Friday, 5 March 2010. This brin...

2

MarComms@Salford: December 2009

http://marcommssalford.blogspot.com/2009_12_01_archive.html

Monday, 14 December 2009. Is everyone following the freefall that is Tiger's product endorsement credibility. There is genuine misery for those involved, but it is fascinating to watch the companies view points on his infidelity. He has gone from the most bankable sports player in the world to "not the right fit" for Accenture as an ambassador. It shows you that the David-Brown index is less of a celebrity who's who and more an insight into how companies capitalise on the way we perceive people. Take the...

3

MarComms@Salford: Social Politics

http://marcommssalford.blogspot.com/2010/04/social-politics.html

Wednesday, 7 April 2010. So the General Election date has been announced for 6th May and I hope that all that are able to vote do so. One aspect which should always be interesting to a marketing communicator is which media the political parties will be using to reach their audiences. We have reached a time in politics when marketing, branding and communications is a major part of the battle for votes. Get the messages or media or both wrong and it could decide with you are Government of mere shadows.

4

MarComms@Salford: Interactive Billboards

http://marcommssalford.blogspot.com/2010/05/interactive-billboards.html

Tuesday, 25 May 2010. Sorry I've been so long in posting; busy busy busy! Just read this very interesting article on interactive billboards in the Netherlands:. Dutch Authorities use interactive billboards to fight street violence. This is not the first time something like this has been done. In fact we have a Professor at The School of Art and Design that has used this technology to set up virtual picnics at Glastonbury. The billboard has needed a bit of revamp for a while and this may be it.

5

MarComms@Salford: End of the Red Button

http://marcommssalford.blogspot.com/2010/04/end-of-red-button.html

Tuesday, 27 April 2010. End of the Red Button. How many times have we spoken about the rise of interactive television? The stone wheel for all that is sure to come, in the form of personalised content and maybe even 3D ads, was the humble red button. And information search in the buyer decision making process. The only problem was that the red button was clunky, time consuming and often unavailable. It did continue to be used throughout the years though and was still in use by some companies.

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MarComms@Salford

Wednesday, 23 February 2011. ASA will cover online communications. From the ASA website:. This is a major change for the ASA and one which comes with an advertising campaign of it's own. It is pretty straightforward in regards to what the ASA will cover but it is well worth reading the section on the ASA's website on this. Are we pleased that ASA is covering online communications? You can read more here: http:/ www.cap.org.uk/CAPServices/Digital-remit-advice.aspx. Tuesday, 22 February 2011. Just read thi...

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