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The Customer Value Exchange

(by Marcus Marchant)

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The Customer Value Exchange | marcusmarchant.wordpress.com Reviews

https://marcusmarchant.wordpress.com

(by Marcus Marchant)

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Deriving new revenue from your loyalty database | The Customer Value Exchange

https://marcusmarchant.wordpress.com/2013/10/21/deriving-new-revenue-from-your-loyalty-database

The Customer Value Exchange. Retention key loyalty program driver: Forrester. Deriving new revenue from your loyalty database. October 21, 2013. An interesting article today in the Sydney Morning Herald. Reporting that Priceline Pharmacies has sold access to its 4 million-strong loyalty database, Sister Club, to an insurance group. Under a five-year deal with ACE, travel, accident-protection and health insurance products will be promoted to Priceline members via electronic and direct mail. You are commen...

2

Is Flybuys back? | The Customer Value Exchange

https://marcusmarchant.wordpress.com/2013/12/02/is-flybuys-back

The Customer Value Exchange. Deriving new revenue from your loyalty database. December 2, 2013. I recently heard colleagues in my office talking about emails and coupons they had received from Flybuys, and it made me wonder: is Flybuys really back? Flybuys started looking more like a data collection program, and our enthusiasm to use it starting waning. This entry was posted in Big Data. And tagged Big data. Deriving new revenue from your loyalty database. Leave a Reply Cancel reply. Follow Blog via Email.

3

Branson on building brand loyalty | The Customer Value Exchange

https://marcusmarchant.wordpress.com/2013/09/29/branson-on-building-brand-loyalty

The Customer Value Exchange. Impact of technology on customer loyalty. Retention key loyalty program driver: Forrester →. Branson on building brand loyalty. September 29, 2013. Branson often talks about his passion for customer services and getting the value equation right by building service as a key competitive differentiator. I particularly like the simplicity of this quote:. If you base your new business on this premise, it will be much easier to find an edge over your competitors. Impact of technolo...

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The Customer Value Exchange | Page 2

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The Customer Value Exchange. Newer posts →. Behavioural loyalty vs emotional loyalty. January 1, 2013. Is emotional loyalty better than behavioural loyalty? How loyal can frequent flyer points make you before bad service eventually makes you defect? Definitely a great article worth a read: http:/ www.dmnews.com/all-loyalty-is-not-created-equally/article/273973/#. Tips for establishing a customer service culture. December 28, 2012. Posted in Service Proposition. December 27, 2012. Newer posts →. News, tho...

5

Marcus Marchant | The Customer Value Exchange

https://marcusmarchant.wordpress.com/author/marcusmarchant

The Customer Value Exchange. Author Archives: Marcus Marchant. December 2, 2013. I recently heard colleagues in my office talking about emails and coupons they had received from Flybuys, and it made me wonder: is Flybuys really back? Flybuys started looking more like a data collection program, and our enthusiasm to use it starting waning. Posted in Big Data. Deriving new revenue from your loyalty database. October 21, 2013. An interesting article today in the Sydney Morning Herald. Whilst the practice of...

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Tied to the old Ball and Chain | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/10/20/tied-to-the-old-ball-and-chain

One DBA students journey. October 20, 2013. Tied to the old Ball and Chain. My husband and I bank with, let’s call them XYZ Bank for the sake of this exercise. One day my husband received his new debit card in the mail and it had a shiny new Visa logo on it. Oh how exciting! The following day mine appears with no shiny new logo. I figured it was an oversight and head into my local branch for a chat with one of the lovely young customer service agents. Her time “Why do you want that? 8220;What do you mean?

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The Big Apple bites back! | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/11/03/the-big-apple-bites-back

One DBA students journey. November 3, 2013. The Big Apple bites back! Yesterday I watched my fellow classmates present great and interesting stories which led them to their research (some true, some not so true, some sad and some even heartbreaking) and as I rode on my 2 hour train trip back I reminisced of what got me into banking in the first place…. A few years back (will not tell you how many! I booked the trip using Expedia. A few days before we left and headed to the big apple on a Friday morning!

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The Big Apple bites back! | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/11/03/the-big-apple-bites-back/comment-page-1

One DBA students journey. November 3, 2013. The Big Apple bites back! Yesterday I watched my fellow classmates present great and interesting stories which led them to their research (some true, some not so true, some sad and some even heartbreaking) and as I rode on my 2 hour train trip back I reminisced of what got me into banking in the first place…. A few years back (will not tell you how many! I booked the trip using Expedia. A few days before we left and headed to the big apple on a Friday morning!

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14 | October | 2013 | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/10/14

One DBA students journey. Daily Archives: October 14, 2013. October 14, 2013. Ba(n)king – what’s more important? When I run a Google search on customer loyalty there are hundreds, if not thousands of articles returned. In my particular area of research I’m interested in the antecedents to customer loyalty. 8211; or what comes first. To understand what antecedents are, I like to compare them to a cake. Just like the cake….could we do without the flour? Or maybe the sugar? And the stories keep coming.

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For sh*ts and giggles…literally. | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/11/04/for-shts-and-giggles-literally

One DBA students journey. November 4, 2013. For sh*ts and giggles…literally. Today is my work day. I get all day to work on Uni (besides the week end) and I tend to be head down and work fast and furiously. During todays lunch break, I take a moment to unwind and breeze through my Facebook. Feed trying to give my brain a few moments “off” when I stumbled across this post by Brian Warner. Considering this has a bit to do with Banking AND Customer Service why not share? 8230;………. I turn to look where she i...

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Post-Graduate studies – is it for you? | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/09/21/post-graduate-studies-is-it-for-you

One DBA students journey. September 21, 2013. Post-Graduate studies – is it for you? So you FINALLY finished your MBA and you’re looking at your nice easy life with no assessments or exams and you finally have week end free to hang out with your family or finally get that round of golf that you’ve been putting off for two years (or maybe longer? Ahhhhh, the easily life right? But you have something niggling at you….a little voice inside that constantly urges you to DO MORE! So I have the answer, RESEARCH!

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Identifying the most important antecedent to customer loyalty in retail banking | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/10/30/identifying-the-most-important-antecedent-to-customer-loyalty-in-retail-banking

One DBA students journey. October 30, 2013. Identifying the most important antecedent to customer loyalty in retail banking. The paper identifies antecedents such as: switching costs, customer satisfaction, service quality, value and corporate image. This investigation reveals where there could be greater importance in one of the antecedents and whether or not banks need to shift their marketing focus. The approach used in this paper is a comprehensive literature survey. Customer loyalty is complex and c...

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And the stories keep coming | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/11/04/and-the-stories-keep-coming

One DBA students journey. November 4, 2013. And the stories keep coming. I guess a two hour train trip and a dead Samsung Android gives you time to remember some funny stories. Since this is another one that could sort of relate to our presentations on Saturday, I thought I’d share. That’s it, I would have her drink a glass of wine and that will solve ALL OF OUR PROBLEMS! So for the months leading up to the presentation, we practised and practised and everyone was very good with their own parts. The ...

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Personal Research Blog | One DBA students journey | Page 2

https://mercedezhinchcliff.wordpress.com/page/2

One DBA students journey. September 21, 2013. An interview with a journalist – why should Australia allow me to continue with my research? The current government announced. That they are going to cut the research budget for ‘ridiculous’ research which currently exists. Why is my research NOT going to get the axe? You see, in Australia, we have 56 banks but only 4 rule the roost. The top 4 banks (ANZ, Commonwealth Bank, Westpac and NAB) control 85% of the mortgages and 75% of all deposits made. After my l...

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21 | September | 2013 | Personal Research Blog

https://mercedezhinchcliff.wordpress.com/2013/09/21

One DBA students journey. Daily Archives: September 21, 2013. September 21, 2013. Post-Graduate studies – is it for you? So you FINALLY finished your MBA and you’re looking at your nice easy life with no assessments or exams and you finally have week end free to hang out with your family or finally get that round of golf that you’ve been putting off for two years (or maybe longer? Ahhhhh, the easily life right? So I have the answer, RESEARCH! I’m sure you have an idea that help change your world too.

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The Customer Value Exchange. December 2, 2013. I recently heard colleagues in my office talking about emails and coupons they had received from Flybuys, and it made me wonder: is Flybuys really back? Flybuys started looking more like a data collection program, and our enthusiasm to use it starting waning. Posted in Big Data. Deriving new revenue from your loyalty database. October 21, 2013. An interesting article today in the Sydney Morning Herald. Whilst the practice of deriving revenue from commissions...

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