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Marketing in Reverse

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1

Marketing in Reverse: Employees in Reverse

http://marketing-in-reverse.blogspot.com/2011/02/employees-in-reverse.html

Friday, February 4, 2011. Employers used to find talent anywhere and physically move them to where it was most convenient to the employer. Employees were expected to drop their gender, their parenthood, and their personalities from their workplace behavior. They were expected to dress a certain way and in every way become more like their employer and coworkers. If an employee had to talk to the public, their language would be scripted and stilted. Subscribe to: Post Comments (Atom).

2

Marketing in Reverse: November 2010

http://marketing-in-reverse.blogspot.com/2010_11_01_archive.html

Tuesday, November 23, 2010. The Internet's ecommerce model is currently business-centric. Consumers are expected to remember their favorite websites and use those websites to purchase or otherwise interact. Soon, ecommerce will be consumer-centric. Why should a user have to tell a website that they already purchased the product they are recommending from a competitor? Why should consumers have to create multiple accounts, multiple wish lists, multiple gift recipient lists, and multiple purchase histories?

3

Marketing in Reverse: February 2011

http://marketing-in-reverse.blogspot.com/2011_02_01_archive.html

Thursday, February 10, 2011. Once, there were companies and consumers. Companies were monolithic, faceless, and bureaucratic. Employees were cogs in the machine, with no personality, loyalty, nor exposure to the public. Consumers' only duty was to consume; otherwise the company had no interest in them. Friday, February 4, 2011. Soon, employees will be in control. Their ability to work anywhere, gender, parenthood, and personality will be what is valued. Their employers will become more like them&...Found...

4

Marketing in Reverse: Companies in Reverse

http://marketing-in-reverse.blogspot.com/2011/02/companies-in-reverse.html

Thursday, February 10, 2011. Once, there were companies and consumers. Companies were monolithic, faceless, and bureaucratic. Employees were cogs in the machine, with no personality, loyalty, nor exposure to the public. Consumers' only duty was to consume; otherwise the company had no interest in them. Subscribe to: Post Comments (Atom). Founder of NPG, focused exclusively on creating and administering Google Ad Grants for nonprofit organizations. View my complete profile.

5

Marketing in Reverse: Websites in Reverse

http://marketing-in-reverse.blogspot.com/2013/03/websites-in-reverse.html

Friday, March 22, 2013. Once, websites were destinations. Users would interrupt what they were doing, go to a website, determine what action needed to be taken where, and accomplish a task. Website were a means to an end. Designers struggled constantly with arcane rules, dashboards, coding, and competing demands from the people paying for the website. The overall idea was "design it, optimize it, update it" with limited information and feedback. Subscribe to: Post Comments (Atom). View my complete profile.

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Amanda Palmer's Viral TED Talk: The Art of Asking - Bloggle

http://www.bloggle.com/2013/03/amanda-palmers-viral-ted-talk-the-art-of-asking

Web & Technology. Arts & Letters. Coffee & Cocktails. Amanda Palmer’s Viral TED Talk: The Art of Asking. Mar 7, 2013. I watched Amanda Palmer’s TED talk — a talk about fairness, and reciprocity, and art — and was struck by just how deeply I miss making connections with people as a performer… kinetic, buzzing, random, wholly improbable and sometimes strange interactions. And I realized (or remembered) how very much. Plays a role in making the whole thing work. Watch Enjoy. And Amanda… thank-you. Worst, Wo...

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Friday, March 22, 2013. Once, websites were destinations. Users would interrupt what they were doing, go to a website, determine what action needed to be taken where, and accomplish a task. Website were a means to an end. Designers struggled constantly with arcane rules, dashboards, coding, and competing demands from the people paying for the website. The overall idea was "design it, optimize it, update it" with limited information and feedback. Monday, December 10, 2012. Eventually, brands will be known...

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