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A Marketing Blog by Stéphane Bernard - Marketing Lecturer in ToulouseMarketing Lecturer in Toulouse
http://marketing.stephane-bernard.net/
Marketing Lecturer in Toulouse
http://marketing.stephane-bernard.net/
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A Marketing Blog by Stéphane Bernard - Marketing Lecturer in Toulouse | marketing.stephane-bernard.net Reviews
https://marketing.stephane-bernard.net
Marketing Lecturer in Toulouse
marketing.stephane-bernard.net
corporate social responsibility Archives - A Marketing Blog by Stéphane Bernard
http://marketing.stephane-bernard.net/category/corporate-social-responsibility
Stéphane BERNARD / marketing. Being a “good corporate citizen” is one way of considering CSR. It is now a strategic challenge for a number of companies. A lot are talking the talk, a few are walking the walk… But how easy is it? How necessary is it and how far should they go? 91;…]. Categories: corporate social responsibility. Tags: corporate social responsability.
Social Media Marketing - A Marketing Blog by Stéphane Bernard
http://marketing.stephane-bernard.net/social-media-marketing
Stéphane BERNARD / marketing. Social Media Marketing is powerful. It is changing the relationships between companies and their customers – actually between companies and all their stakeholders. It requires that brands give away some (sometimes a lot of) the control they have. And of course this is not easy. And yet not every company culture can accommodate the more informal discussion people expect to have on the Internet. Is everywhere these days. It is a part, or an evolution, of. There are huge opport...
Welcome - A Marketing Blog by Stéphane Bernard
http://marketing.stephane-bernard.net/welcome
Stéphane BERNARD / marketing. Social Responsibility in Marketing. Ethical Decisions in Marketing. After a degree in Econometrics and Applied Maths at TSE (Toulouse School of Economics), I worked for 7 years in an International Product Development Consultancy in the UK. In 2009 I completed a PhD on the impact of social values on corporate reputation. My areas of focus in Marketing include Social Media, Relationship Marketing and CRM, Market Research and Social Responsibility. Or via this contact form.
marketing Archives - A Marketing Blog by Stéphane Bernard
http://marketing.stephane-bernard.net/category/marketing
Stéphane BERNARD / marketing. Welcome to my corner of the web. My name is Stéphane Bernard and I teach Marketing at Toulouse Business School. I will use this blog to gather content that I find relevant, mostly in relation to courses that I am teaching. I am still in the process of filling out a few pages, so please [.].
sports marketing Archives - A Marketing Blog by Stéphane Bernard
http://marketing.stephane-bernard.net/category/sports-marketing
Stéphane BERNARD / marketing. One of my strong areas of interest, as I am heavily involved with a leading supermoto team for their Marketing Communication. This has led me to dig into content marketing, social media promotion, type and efficiency of messages, sponsorship, etc. More to come very soon!
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marketing.stephane-bernard.net
A Marketing Blog by Stéphane Bernard - Marketing Lecturer in Toulouse
A Marketing Blog by Stéphane Bernard. January 24, 2014. Being a “good corporate citizen” is one way of considering CSR. It is now a . January 23, 2014. One of my strong areas of interest, as I am heavily involved with a leading . January 22, 2014. Social Media Marketing is powerful. It is changing the relationships between companies and their customers . January 21, 2014. Getting reliable information in order to make the right marketing decisions is proving difficult. And . January 24, 2014. Social Media...
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