marketing3c.com

Marketing3C

Marketing3C is a boutique strategy consulting and marketing services company focused on hi-tech industries. Our team of industry experts has extensive experience in incubating new ideas, defining well-differentiated strategies, and executing to capture value to customers, companies, and ecosystems, in both enterprise and service provider markets. The key is Contextual Integration. Harbinger of next-generation applications and services! The Value of the Network in Software Defined Networking.

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Marketing3C | marketing3c.com Reviews

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Marketing3C is a boutique strategy consulting and marketing services company focused on hi-tech industries. Our team of industry experts has extensive experience in incubating new ideas, defining well-differentiated strategies, and executing to capture value to customers, companies, and ecosystems, in both enterprise and service provider markets. The key is Contextual Integration. Harbinger of next-generation applications and services! The Value of the Network in Software Defined Networking.

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Marketing3C | marketing3c.com Reviews

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Marketing3C is a boutique strategy consulting and marketing services company focused on hi-tech industries. Our team of industry experts has extensive experience in incubating new ideas, defining well-differentiated strategies, and executing to capture value to customers, companies, and ecosystems, in both enterprise and service provider markets. The key is Contextual Integration. Harbinger of next-generation applications and services! The Value of the Network in Software Defined Networking.

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marketing3c.com

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Marketing3C | Why Innovation is Bounded by Our Frame of Reference

http://marketing3c.com/why-innovation-is-bounded-by-our-frame-of-reference

June 5, 2012. Why Innovation is Bounded by Our Frame of Reference. Having been part of teams that have innovated in the areas of technology, products, solutions and marketing, I am convinced that the scope of innovation is constrained or glorified by our frame of reference. Would Newton have been able to conceive the theory of relativity? Would a hardware company be able to innovate the next generation of internet applications? Or can a product company magically transform into a services company? Harbing...

2

Marketing3C | Internet of Everything! The key is Contextual Integration

http://marketing3c.com/internet-of-everything-the-key-is-contextual-integration

April 4, 2013. The key is Contextual Integration. I believe there are four key drivers towards achieving internet of anything and everything. Expanding things to include those items guided transistor level or even atomic level knowledge. Delivering context-aware applications and network (wireless, wireline, and IP) behaviors to people and machines. By context I include person, device type, location, type of application, performance attributes, security, radio, session, role and responsibility, etc. If th...

3

Marketing3C | The Fourth Wave

http://marketing3c.com/the-fourth-wave

October 9, 2012. The Fourth Wave: Promising an ocean of Opportunity for Wireline and Cable Operators. The key is Contextual Integration. Harbinger of next-generation applications and services! The Value of the Network in Software Defined Networking. Why Innovation is Bounded by Our Frame of Reference. Towards WISER Internet Search.

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Marketing3C | MC2, harbinger of next-generation applications and services!

http://marketing3c.com/e-mc2-harbinger-of-next-generation-applications-and-services

January 23, 2013. Harbinger of next-generation applications and services! The convergence of mobile, content, and cloud has reshaped customer expectations, business productivity, and service provider offerings. Needless to say, the next generation of applications, services, and user experiences will be defined by those companies who can exploit this convergence. I have often called this phenomenon E = MC. 3 Workflow integrated applications and services will be true differentiators and will continue to be...

5

Marketing3C | The Value of the Network in Software Defined Networking

http://marketing3c.com/the-value-of-the-network-in-software-defined-networking

December 4, 2012. The Value of the Network in Software Defined Networking. Here is a blog I posted on SDN Central Group. It is interesting that different players are emphasizing different aspects of SDN, when it comes to value. I believe that the value needs to be articulated using business criteria and benefits. The network, albeit very vital, is a means to this end. The key is Contextual Integration. Harbinger of next-generation applications and services! Towards WISER Internet Search.

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Marketing3C

Marketing3C is a boutique strategy consulting and marketing services company focused on hi-tech industries. Our team of industry experts has extensive experience in incubating new ideas, defining well-differentiated strategies, and executing to capture value to customers, companies, and ecosystems, in both enterprise and service provider markets. The key is Contextual Integration. Harbinger of next-generation applications and services! The Value of the Network in Software Defined Networking.

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