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Evaluation of a social marketing campaign. Thursday, April 22, 2010. Serious. Changes. Oh boy. Give me your thoughts, friends:. Motivation to live a healthier lifestyle. Increase rates of physical activity. Increase amount of healthy eating. Current user of Michigan Steps Up! Frequent fast food purchasers (10 or more times a month). Before: Cooking takes too much time/is too hard. I'm going to stop at McDonald's on the way home. After: Cooking is easy and fun. I'd rather cook than eat fast food. Communic...

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Marketing614_bensette | marketing614bensette.blogspot.com Reviews

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Evaluation of a social marketing campaign. Thursday, April 22, 2010. Serious. Changes. Oh boy. Give me your thoughts, friends:. Motivation to live a healthier lifestyle. Increase rates of physical activity. Increase amount of healthy eating. Current user of Michigan Steps Up! Frequent fast food purchasers (10 or more times a month). Before: Cooking takes too much time/is too hard. I'm going to stop at McDonald's on the way home. After: Cooking is easy and fun. I'd rather cook than eat fast food. Communic...

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5 michigan steps up

6 competence

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8 reduce smoking

9 reduce overweight/obesity rates

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Marketing614_bensette | marketing614bensette.blogspot.com Reviews

https://marketing614bensette.blogspot.com

Evaluation of a social marketing campaign. Thursday, April 22, 2010. Serious. Changes. Oh boy. Give me your thoughts, friends:. Motivation to live a healthier lifestyle. Increase rates of physical activity. Increase amount of healthy eating. Current user of Michigan Steps Up! Frequent fast food purchasers (10 or more times a month). Before: Cooking takes too much time/is too hard. I'm going to stop at McDonald's on the way home. After: Cooking is easy and fun. I'd rather cook than eat fast food. Communic...

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marketing614bensette.blogspot.com

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Marketing614_bensette: April 2010

http://www.marketing614bensette.blogspot.com/2010_04_01_archive.html

Evaluation of a social marketing campaign. Thursday, April 22, 2010. Serious. Changes. Oh boy. Give me your thoughts, friends:. Motivation to live a healthier lifestyle. Increase rates of physical activity. Increase amount of healthy eating. Current user of Michigan Steps Up! Frequent fast food purchasers (10 or more times a month). Before: Cooking takes too much time/is too hard. I'm going to stop at McDonald's on the way home. After: Cooking is easy and fun. I'd rather cook than eat fast food. Communic...

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Marketing614_bensette: Customer Definition Redefinded

http://www.marketing614bensette.blogspot.com/2010/04/customer-definition-redefinded.html

Evaluation of a social marketing campaign. Tuesday, April 13, 2010. So, what I wrote about Ted in my 5-box actually doesn't really describe his as well as it could for this marketing evaluation. April 13, 2010 at 6:30 PM. April 13, 2010 at 7:51 PM. Oh boy. Youre right on! Thanks for the great feedback! April 22, 2010 at 10:56 PM. Looks good to me! Subscribe to: Post Comments (Atom). Other Healthy Lifestyle Resources. Tip of the Day. Recipes and Food Alternatives. CDC's Healthy Eating Site.

3

Marketing614_bensette: Having Trouble Identifying Category Definition

http://www.marketing614bensette.blogspot.com/2010/04/having-trouble-identifying-category.html

Evaluation of a social marketing campaign. Friday, April 9, 2010. Having Trouble Identifying Category Definition. Originally assumed my category was health promotion, but is it actually lifestyles? April 22, 2010 at 10:29 PM. I see what youre saying. We talked about this outside of class but I think youre right in that you dont want to preach to the choir. You want to target people who dont already know how to eat healthily. April 23, 2010 at 9:21 AM. Subscribe to: Post Comments (Atom). Tip of the Day.

4

Marketing614_bensette: Michigan Steps Up!'s Communications Objective

http://www.marketing614bensette.blogspot.com/2010/04/michigan-steps-ups-communications.html

Evaluation of a social marketing campaign. Wednesday, April 14, 2010. Since the target audience already wants to be healthier, the objective and measure focus will be on behavior, actually eating a healthy meal. One of the drawbacks of the Michigan Steps Up! If this campaign's communication objective had been top of mind awareness. Fortunately, this campaign neither chose to use an information. This campaign may or may not have been successful with an image. Regardless, I believe the Michigan Steps Up!

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Marketing614_bensette: Serious Changes

http://www.marketing614bensette.blogspot.com/2010/04/serious-changes.html

Evaluation of a social marketing campaign. Thursday, April 22, 2010. Serious. Changes. Oh boy. Give me your thoughts, friends:. Motivation to live a healthier lifestyle. Increase rates of physical activity. Increase amount of healthy eating. Current user of Michigan Steps Up! Frequent fast food purchasers (10 or more times a month). Before: Cooking takes too much time/is too hard. I'm going to stop at McDonald's on the way home. After: Cooking is easy and fun. I'd rather cook than eat fast food. I really...

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Evaluation of a social marketing campaign. Thursday, April 22, 2010. Serious. Changes. Oh boy. Give me your thoughts, friends:. Motivation to live a healthier lifestyle. Increase rates of physical activity. Increase amount of healthy eating. Current user of Michigan Steps Up! Frequent fast food purchasers (10 or more times a month). Before: Cooking takes too much time/is too hard. I'm going to stop at McDonald's on the way home. After: Cooking is easy and fun. I'd rather cook than eat fast food. Communic...

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