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marketingallaroundme | Just another WordPress.com site

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Sources | marketingallaroundme

https://marketingallaroundme.wordpress.com/sources

Just another WordPress.com site. In case you’re interested, here are some of the sources I’m using for my marketing references:. Chad M. Bauman’s Arts Marketing. Leave a Reply Cancel reply. Enter your comment here. Fill in your details below or click an icon to log in:. Address never made public). You are commenting using your WordPress.com account. ( Log Out. You are commenting using your Twitter account. ( Log Out. You are commenting using your Facebook account. ( Log Out. Enter new product: the Grapple.

2

Brand musings: pass the Kleenex! | marketingallaroundme

https://marketingallaroundme.wordpress.com/2012/03/07/brand-musings-pass-the-kleenex

Just another WordPress.com site. Brand musings: pass the Kleenex! Sometimes a brand is marketed so successfully that it become synonymous with the product itself. Case in point: Kleenex. This truth became readily apparent when Google image results for Kleenex turned up dozens of unidentified boxes of tissue, such as the one below:. Some other brands that fit this category:. Google = web search. Rice Krispies = popped rice cereal OR chewy squares made from these. Corn Flakes = flaked corn cereal. You are ...

3

Enter new product: the Grapple | marketingallaroundme

https://marketingallaroundme.wordpress.com/2012/03/07/enter-new-product-the-grapple

Just another WordPress.com site. Enter new product: the Grapple. I saw some Grapples in the grocery store the other day. I’ve seen them many times before, but now I get to critique! Thinking back to Lec 02 and accompanying readings, I’m not quite sure where along the spectrum of these marketing opportunities this one falls under:. One of the touted benefits for moms – they’re targeting the right people, here! An additional incentive: you can even order these online! Leave a Reply Cancel reply.

4

Branding the experience | marketingallaroundme

https://marketingallaroundme.wordpress.com/2012/03/07/still-on-the-to-9

Just another WordPress.com site. Still on the topic of branding…. This also ties heavily into our discussion in Lec 02 about marketing an. Places and spaces such as cities, districts, and even whole countries all have their own ‘feel’. The prospective consumer is attracted by the experience as a whole – the ‘brand’ so to speak. Florida is branded as the “Sunshine State” with beaches, dolphins, and palm trees. Toronto is the capital of multiculturalism. Paris in the spring is a lover’s lodestone. A Case o...

5

Questions | marketingallaroundme

https://marketingallaroundme.wordpress.com/questions

Just another WordPress.com site. As I continue to read about marketing, I’m seeing new aspects and gathering more questions to ask myself about each advertisement I come across. Here’s a running list of things I’m thinking about. Our Professor started us off with these ones:. 1 What kind of task is this promotion intended for – it is meant to be informative, persuasive, a reminder…? 2 Consider that there are different messages depending upon the life cycle of the organization and the product. How does th...

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marketingallaroundme | Just another WordPress.com site

Just another WordPress.com site. Enter new product: the Grapple. I saw some Grapples in the grocery store the other day. I’ve seen them many times before, but now I get to critique! Thinking back to Lec 02 and accompanying readings, I’m not quite sure where along the spectrum of these marketing opportunities this one falls under:. One of the touted benefits for moms – they’re targeting the right people, here! An additional incentive: you can even order these online! Still on the topic of branding…. Brand...

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