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Marketing AnalyticsMaintained by Santhana Naidu - Terre Haute, IN
http://marketinganalyst.blogspot.com/
Maintained by Santhana Naidu - Terre Haute, IN
http://marketinganalyst.blogspot.com/
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Maintained by Santhana Naidu - Terre Haute, IN
marketinganalyst.blogspot.com
Marketing Analytics: December 2008
http://marketinganalyst.blogspot.com/2008_12_01_archive.html
Maintained by Santhana Naidu - Terre Haute, IN. How to Use Social Media to Boost SEO: 5 Strategies. You’ve adopted SEO best practices for website architecture, content and inbound links. Where do you turn next? Social media channels can create keyword-rich content and links that boost your search rankings. Here are 5 strategies for generating conversations and links in the Web 2.0 world from a company that has achieved the top organic placement for several industry terms. The rise of these social media s...
Marketing Analytics: November 2008
http://marketinganalyst.blogspot.com/2008_11_01_archive.html
Maintained by Santhana Naidu - Terre Haute, IN. Click-Through Plus View-Through Completes ROI Measurement. A new comScore Brand Metrix norms database, compiled from nearly 200 brand impact studies conducted across a range of industries and online ad campaigns, finds that the effectiveness of online advertising campaigns in meeting branding objectives such as heightened brand awareness, improved attitudes toward the brand, and increased purchase intent, results ultimately in incremental purchasing. The re...
Marketing Analytics: August 2008
http://marketinganalyst.blogspot.com/2008_08_01_archive.html
Maintained by Santhana Naidu - Terre Haute, IN. Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found. Published on August 19, 2008. People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. According to comScore. How do you actually get your Web site ranked high in search engines? Are all the things that happen...
Marketing Analytics: Video’s Role in Your Marketing: 6 Proven Tactics to Support Lead Gen and Search
http://marketinganalyst.blogspot.com/2008/12/videos-role-in-your-marketing-6-proven.html
Maintained by Santhana Naidu - Terre Haute, IN. Video’s Role in Your Marketing: 6 Proven Tactics to Support Lead Gen and Search. The release of our first Video Marketing Benchmark Guide got us thinking about the role marketers see video playing down the road. So, we turned to the past to find tactics with proven results. When B2B marketers consider using video for a campaign, they tend to think first of TV spots or viral videos. But there is a much broader role for video in marketing strategies. Grab pro...
Marketing Analytics: Newspapers’ Web Revenue Is Stalling
http://marketinganalyst.blogspot.com/2008/10/newspapers-web-revenue-is-stalling.html
Maintained by Santhana Naidu - Terre Haute, IN. Newspapers’ Web Revenue Is Stalling. Newspapers, already facing a grim economic forecast, are digesting another piece of bad news: the growth in online advertising they saw as their salvation has slowed to a crawl. USAToday.com uses ad networks to fill unsold spots for ads. A recent study from Bain and Company and the Interactive Advertising Bureau examining seven high-end publishers (their names were not disclosed) found that about 53 percent of the ad spa...
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Marketing Analytics
Maintained by Santhana Naidu - Terre Haute, IN. How to Use Social Media to Boost SEO: 5 Strategies. You’ve adopted SEO best practices for website architecture, content and inbound links. Where do you turn next? Social media channels can create keyword-rich content and links that boost your search rankings. Here are 5 strategies for generating conversations and links in the Web 2.0 world from a company that has achieved the top organic placement for several industry terms. The rise of these social media s...
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