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Modern Marketing for IndustryModern marketing topics; marketing strategy, marketing automation, content marketing, marketing leadership.
http://marketingbymcduffee.blogspot.com/
Modern marketing topics; marketing strategy, marketing automation, content marketing, marketing leadership.
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Modern Marketing for Industry | marketingbymcduffee.blogspot.com Reviews
https://marketingbymcduffee.blogspot.com
Modern marketing topics; marketing strategy, marketing automation, content marketing, marketing leadership.
marketingbymcduffee.blogspot.com
Modern Marketing for Industry: The 4 Parts of a Positioning Statement
http://www.marketingbymcduffee.blogspot.com/2012/08/the-4-parts-of-positioning-statement.html
Modern Marketing for Industry. Modern Marketing for Industry. FAQs about the author. Sunday, August 5, 2012. The 4 Parts of a Positioning Statement. Does your firm have a positioning statement? Probably not. Who is responsible for developing the positioning statement and who is responsible for ensuring that every person in the firm is able to articulate it? The 4 parts of the Positioning Statement:. This ties the differentiation with the needs or goals of the target market. You need to tell the targe...
Modern Marketing for Industry: Marketing Automation - Essential for Content Marketing?
http://www.marketingbymcduffee.blogspot.com/2013/05/marketing-automation-essential-for.html
Modern Marketing for Industry. Modern Marketing for Industry. FAQs about the author. Wednesday, May 8, 2013. Marketing Automation - Essential for Content Marketing? Yes, you need to have a marketing automation system in place in order to leverage content into opportunities and closed sales. Let's look at the automobile as a metaphor:. Marketing automation is the engine that turns your content into sales. Content is the fuel that powers the engine. The automobile in gear represents growth. Marketing Plan ...
Modern Marketing for Industry: April 2014
http://www.marketingbymcduffee.blogspot.com/2014_04_01_archive.html
Modern Marketing for Industry. Modern Marketing for Industry. FAQs about the author. Monday, April 7, 2014. New Business Value Proposition, Web Site and Blog. Helping Industrial Firms Grow with Knowledge Marketing. Please feel free to check out my new web site knowledgemktg.com. Where I've started a blog. I'm not sure if I'll keep the Blogger blog going, but let me know your preference. Would love to hear comments, questions and challenges you face in your business. Perhaps I could help. These are the st...
Modern Marketing for Industry: The 6 Essential Components of Modern Marketing 2.0
http://www.marketingbymcduffee.blogspot.com/2013/12/the-6-essential-components-of-modern.html
Modern Marketing for Industry. Modern Marketing for Industry. FAQs about the author. Friday, December 6, 2013. The 6 Essential Components of Modern Marketing 2.0. First of all, what the hell is Modern Marketing 2.0? There's the Old Style Marketing 1.0 where Marketing is nothing more than a mystery and a cost line item to the C-suite. Marketing 1.0 reacts to sales or product teams by saying 'yes sir, when do you want it? Now, on to the 6 Essential Components of Modern Marketing 2.0:. 160; Typically we see...
Modern Marketing for Industry: How Would You Like to Triple Your Organic Growth Rate?
http://www.marketingbymcduffee.blogspot.com/2014/02/how-would-you-like-to-triple-your.html
Modern Marketing for Industry. Modern Marketing for Industry. FAQs about the author. Saturday, February 22, 2014. How Would You Like to Triple Your Organic Growth Rate? How would you like to triple your organic growth rate? I’ve been successful at developing and implementing a strategic marketing framework that does exactly that, triples your organic growth rate. This method works extremely well for global manufacturing companies. I can make this happen at your company. How does it work? How does it work?
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Getting Marketing and Sales Alignment on Your Message | Touch Point City
https://touchpointcity.wordpress.com/2012/11/03/getting-marketing-and-sales-alignment-on-your-message
Jaywalking the intersections of marketing, sales and brand. Laquo; Research as a Content Marketing Asset: Valuable or TMI? Do You Consider Sales a Dirty Word? Getting Marketing and Sales Alignment on Your Message. 11032012 by Vince Giorgi. What’s the secret to getting Marketing and Sales alignment on your message? Here’s a thought: Forget about the message for a while. Focus instead on content. Recently a firm called Corporate Visions. You can see the survey results here. As marketing and sales challenge...
Native Advertising: Content Marketing and Advertising Join Forces | Touch Point City
https://touchpointcity.wordpress.com/2012/12/09/native-advertising-content-marketing-and-advertising-join-forces
Jaywalking the intersections of marketing, sales and brand. Laquo; Do You Consider Sales a Dirty Word? Brand Origin: Don’t Leave Home Without One. Native Advertising: Content Marketing and Advertising Join Forces. 12092012 by Vince Giorgi. Content marketing and advertising are sometimes presented as either-or. Creating your own value-adding content and channels, some people argue, means you don’t need to rent others’ media to reach your target audience. Some marketers are attaching a relatively new label...
Marcus Sheridan’s Secret to Content Planning | Touch Point City
https://touchpointcity.wordpress.com/2012/10/06/marcus-sheridans-secret-to-content-planning
Jaywalking the intersections of marketing, sales and brand. Laquo; Content Marketing Metrics Simplified. Research as a Content Marketing Asset: Valuable or TMI? Marcus Sheridan’s Secret to Content Planning. 10062012 by Vince Giorgi. If you’re looking for a “True North” around which to orient content planning, consider this advice from Marcus Sheridan. One of the keynote speakers at last week’s Content Marketing World 2012. Ready for the four words? They ask. We answer. Content Planning Under Duress.
Do You Consider Sales a Dirty Word? | Touch Point City
https://touchpointcity.wordpress.com/2012/11/15/do-you-consider-sales-a-dirty-word
Jaywalking the intersections of marketing, sales and brand. Laquo; Getting Marketing and Sales Alignment on Your Message. Native Advertising: Content Marketing and Advertising Join Forces. Do You Consider Sales a Dirty Word? 11152012 by Vince Giorgi. Do you avoid the word “sales” in your marketing communications? I don’t mean “sales” the noun, as in “Sales were up 12 percent year over year.”. I mean “sales” the adjective, as in “sales representative.”. The Age-Old Debate: Is Sales a Dirty Word? Not to re...
Brand Origin: Don’t Leave Home Without One | Touch Point City
https://touchpointcity.wordpress.com/2013/01/05/brand-origin-dont-leave-home-without-one
Jaywalking the intersections of marketing, sales and brand. Laquo; Native Advertising: Content Marketing and Advertising Join Forces. Brand Origin: Don’t Leave Home Without One. 01052013 by Vince Giorgi. Brand image should be grounded in brand origin. By that I mean, the foundation or “genealogy” from which a brand draws its image and differentiation. The brand has neglected to articulate its origin. Brand Origin: Underpinnings to an Image. We tested the half-baked thought with a few examples. One more: ...
FYI | Touch Point City
https://touchpointcity.wordpress.com/fyi
Jaywalking the intersections of marketing, sales and brand. Notes, background, downloadables and stuff, including:. Click to share on Reddit (Opens in new window). Click to share on Twitter (Opens in new window). Share on Facebook (Opens in new window). Click to share on Google (Opens in new window). Click to share on LinkedIn (Opens in new window). Click to email (Opens in new window). Click to print (Opens in new window). This page has the following sub pages. Leave a Reply Cancel reply. Build a websit...
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MARKETING BY MARLOW
Event promotion, marketing consulting, and bit of web design. Wednesday, June 17, 2009. You've been a reliable companion the past four-plus years. We've shared lots of stories - some good, some bad. 2008 was our most active year together. But I've found someone new. Someone fresh and open to new possibilities. It's not you. It's just time I moved on. My new partner offers more of what I'm looking for. Blogger, you can read my stories on WordPress now. Posted by Scott Marlow. Subscribe to: Posts (Atom).
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marketingbymcduffee.blogspot.com
Modern Marketing for Industry
Modern Marketing for Industry. Modern Marketing for Industry. FAQs about the author. Monday, April 7, 2014. New Business Value Proposition, Web Site and Blog. Helping Industrial Firms Grow with Knowledge Marketing. Please feel free to check out my new web site knowledgemktg.com. Where I've started a blog. I'm not sure if I'll keep the Blogger blog going, but let me know your preference. Would love to hear comments, questions and challenges you face in your business. Perhaps I could help. One glaring resu...
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