Marketing by Strauss & Partners is a strategic and tactical consulting firm with expertise in marketing B2B telecommunications services and technology products. Our services offered include market segmentation, positioning and new product introduction through awareness-building, lead generation and sales support.
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Marketing by Strauss
David Strauss
22 Wing●●●●●●●t Drive
Lar●●●ont , New York, 10538
United States
View this contact
Marketing by Strauss
David Strauss
22 Wing●●●●●●●t Drive
Lar●●●ont , New York, 10538
United States
View this contact
Marketing by Strauss
David Strauss
22 Wing●●●●●●●t Drive
Lar●●●ont , New York, 10538
United States
View this contact
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Marketing by Strauss & Partners | marketingbystrauss.com Reviews
https://marketingbystrauss.com
Marketing by Strauss & Partners is a strategic and tactical consulting firm with expertise in marketing B2B telecommunications services and technology products. Our services offered include market segmentation, positioning and new product introduction through awareness-building, lead generation and sales support.
marketingbystrauss.com
Marketing by Strauss & Partners
http://www.marketingbystrauss.com/video.htm
David Strauss, a keynote speaker, was interviewed at Light Reading's "The Future of Cable Business Services" event on December 1, 2011.
Marketing by Strauss & Partners
http://www.marketingbystrauss.com/experience.htm
David Strauss is an award-winning authority on how to effectively market products and services to businesses of all sizes. His specialties include customer acquisition, retention and loyalty, channel marketing, brand building, advertising, public relations, and online marketing. Working with start-ups and established companies, David has successfully launched new businesses and grown existing operations in the telecommunications, cable, information technology, financial services, and e-commerce sectors.
Marketing by Strauss & Partners
http://www.marketingbystrauss.com/casestudy_sprint.htm
Turning a national long distance brand into a local wireless brand. While Sprint was well-known as a long distance service with pin-drop clarity, it did not yet exist as a wireless service brand among New Yorkers. To rapidly create this association required linking Sprint with the personality of New Yorkers on the move. David consistently demonstrates leadership at the strategic as well as the tactical level.". Dave Dess, Vice President, Brand Development and Communications, Sprint. Within six months of ...
Marketing by Strauss & Partners
http://www.marketingbystrauss.com/casestudy_att.htm
Keeping customers for life. As the first marketing professional responsible for customer retention at McCaw (later AT&T Wireless Services), David gained a deep understanding of the behaviors and the underlying attitudes of customers. Knowing the personal reasons why customers voluntarily became ex-customers shaped the design and execution of loyalty, save, and win-back communications and programs. Rick Merson, Director, AT&T Wireless Services. SITUATION • OPPORTUNITY • ACTION • RESULT.
Marketing by Strauss & Partners
http://www.marketingbystrauss.com/casestudy_minutemaid.htm
Extending the Minute Maid brand beyond juice. The origins of Minute Maid Fresh Cut Fruit can be traced back to the attitudes that drove adult grazing behavior in the marketplace. This understanding of changing attitudes played heavily in how the product was positioned to be a part in the consumer’s lifestyle. Also, interest in healthful foods was growing. As such, Minute Maid Fresh Cut Fruit was a natural . in more ways than one. SITUATION • OPPORTUNITY • ACTION • RESULT. Successfully exte...
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Marketing by Strauss & Partners
Business people are human, too. So, why treat them so differently? We tap into deep attitudinal insights. And stimulate greater demand. Treat them just like the humans that they are. Find out about David Strauss'. Successful, unique Human Business approach to marketing. Based upon his brand management experience. Want to persuade your customers to purchase your brand? Let us design and execute your marketing programs using our Human Business approach.
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